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Mascara - Almay - One Coat Mascara (Thickening)

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rated 3.7(286 reviews)

  • Average Rating: 3.7
  • 66% would buy again
  • Package Quality: 3.7
  • Price: $$

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rated 3 of 5 top reviewer on 3/17/2011 10:58:00 AM More reviews by MissBrittanyM

Age: 25-29 Skin: Sensitive, Fair, Cool Hair: Blond, Wavy, Medium Eyes: Blue

I picked this up when I was experiencing a lot of lash loss and breakage due to a previous mascara. Almay is always touted as a gentle mascara so I thought it would be good to use while my lashes recovered. The brush is similar to Maybelline Great Lash (which I hate) so I didn't expect much drama or volume from it. The color is dark black but goes on lightly; One Coat is not a good name for this mascara unless you want a very natural look. I use 2-3 coats and still don't get a big effect unless I do a lot of curling before. This said, it does last all day without flaking or smudging but even this non-waterproof version is a pain to get off- I have to use 2-3 cotton pads with eye makeup remover (my normal Neutrogena Oil-Free) before the shower and then another 1-2 after the shower (which I never do with other mascaras). Doesn't damage my lashes but also doesn't provide the look I like. Removal is too intense to make me want to rebuy.

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rated 5 of 5 top reviewer on 1/29/2011 9:53:00 AM More reviews by thelaurenator

Age: 19-24 Skin: Very Oily, Fair, Warm Hair: Brown, Straight, Fine Eyes: Green

What a great find! I tried this randomly after my tube of Loreal Voluminous was drying up and I needed to find something that doesn't sting my dryish eyes. This fits the bill. I love volume, and this delivers that to my already long lashes. The color is a very rich, inky black-- super dark and glossy, especially for a drugstore product! Plus, it's hypoallergenic. I love it. It reminds me of Fresh Supernova mascara, without the stinging eyes or high price tag.

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rated 5 of 5 top reviewer on 1/7/2011 8:58:00 PM More reviews by krysownzu

Age: 25-29 Skin: Combination, Fair-Medium, Neutral Hair: Blond, Straight, Fine Eyes: Blue

My eyelashes are blond, stick-straight, and HATE to hold a curl. I usually tend to stick to waterproof formulas to hold the curl I achieve after using my curler, but today I was at the store, and decided to purchase this. I was pleasantly surprised! Not only did it NOT kill my curl in my lashes, but it was a nice dark black color and added a ton of volume (I love big, thick, dark lashes). I'm disappointed in myself for not trying this sooner. For the price, quality, and performance of this mascara.... and torturing my lashes by using only waterproof formulas in the past... this is really amazing stuff.

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rated 4 of 5 on 12/30/2010 7:14:00 PM More reviews by LesR

Age: 25-29 Skin: Combination, Tan, Neutral Hair: Black, Other, Other Eyes: Brown

My opinion:
~ The brush application was really smooth!
~Made lashes stick up and stand out!
~ Made lashes look fuller after the 2nd coat!
~ A third coat might get too clumpy
~It goes on a bit wet and may need to
wait a bit to dry completely
~Made my lashes look pretty and healthy
without the drama, full without the clumps!
This mascara truly surprised me. I expected less from it.
It is a perfect every day mascara or day time work mascara.
You can't go wrong with this one, unless
you are looking for something more dramatic.


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rated 2 of 5 on 12/20/2010 4:05:00 PM More reviews by coolbeanz

Age: 18 & Under Skin: Combination, Fair-Medium, Cool Hair: Other, Wavy, Medium Eyes: Brown

This mascara is just okay. As a person who tends to go for more dramatic looks, this product just doesn't do enough for me. I tend to only use it when I'm in a rush or when I'm lazy because I personally feel the thickening quality isn't all that great, but it doesn't clump which is nice. I also bought the color Blackest Black, and I found that it's actually kind of brownish. I just prefer more thickening formulas and pretty black pigmentation, but if you are someone who likes looking a little more natural then I would recommend this mascara. The best part about the mascara though is that it's not tested on animals, and that's something I feel quite strongly about, although I will not repurchase.

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rated 5 of 5 on 12/11/2010 6:16:00 PM More reviews by RicheleBarbie

Age: 18 & Under Skin: Oily, Fair-Medium, Neutral Hair: Brunette, Wavy, Medium Eyes: Brown

I LOVE this mascara! it doesn't irritate my eye whatsoever & the wand is amazing! it gets the lashes close to your tear duct without clumping your mascara. this is just like loreal collagen, but this is non-irritating & Almay doesn't test on animals! =) if you have long eyelashes like I do & all you need is volume then this is the mascara to go with =)

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rated 4 of 5 top reviewer on 10/17/2010 10:22:00 PM More reviews by mellymel11

Age: 25-29 Skin: Combination, Medium, Warm Hair: Brunette, Wavy, Fine Eyes: Brown

I tried this product because I am turning into a mascara junkie and I think that it does a good job of separating and thicken lashes but it doesnt thicken as much as my rimmel super lash mascara. It is a little of a drier formula. It looks more natural than the other mascaras. Have to use it a couple of more times to see if i will repurchase. it keep my lashes soft and flexible. And it doesn't flake. I like this very much

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rated 3 of 5 on 9/21/2010 5:03:00 PM More reviews by maxlightmusic

Age: 18 & Under Skin: Acne-prone, Medium, Warm Hair: Black, Kinky, Other Eyes: Brown

It definitely makes my lashes a bit thicker but it doesn't hold a curl very well. The good part about this is that it goes on smoothly and it doesn't feel stiff but you also can't layer with this and my lashes are really thin so I usually curl it and layer on mascara to make them more noticeable. It's a good mascara for people who want a more natural look but it's not for me unfortunately.

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rated 5 of 5 on 9/20/2010 12:55:00 AM More reviews by lmoss

Age: 30-35 Skin: Normal, Fair, Not Sure Hair: Red, Other, Other Eyes: Green

I just bought this product along with their One Coat Lengthening and I use both of them together. I'm so tired of buying mascaras that claim to offer both length and volume but never do. I'm tired of paying for fancy, colorful tubes or cutesy names, only to end up with just another average mascara. I'm so glad I decided to buy these Almay mascaras because their formulas work together beautifully. I used two coats of Lengthening and one coat of Thickening and I loved the way my lashes looked... they really were longer and thicker looking! The formulas are great... they go on smooth without any clumping and the mascaras lasted all day without any flaking. My lashes felt really soft and natural, not gritty or stiff like many mascaras tend to make them feel. I really am glad I found these mascaras!

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rated 5 of 5 on 8/21/2010 7:21:00 PM More reviews by frannylovesyou

Age: 18 & Under Skin: Normal, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Blue

I LOVE this mascara! It's affordable, really good quality, and does wonders for the lashes. It looks good on both top and bottom lashes, and really does add thickness as well as length. I've never worn it on my top lashes alone, but it does definitely improve the appearance of my eyelashes. It's one of my makeup must-haves. It goes on nicely, has a good wand, and dries quick enough so that it doesn't get all over your face, but not too quick where you can't build up on it. Definitely worth trying!

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