Urban Decay Eyeshadow Primer Potion - Original


6035 reviews

81% would repurchase

Package Quality: 3.1

Price: $$$

Package Quality: 3.1

Price: $$$

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben

on 12/1/2006 10:20:00 PM

Age: 44-55

Skin: Oily, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

Where has this been all my life? If not for MUA reviews, I would never had seeked this out. Have tried using foundation or concealer to prime my eyes for shadow, have also tried seemingly endless "primer specific" products (most recently, Laura Mercier, Lumene...the list goes on.) Nothing has really helped even the most pricey of shadows from disappearing from my extremely oily lids after a few hours...until now. This stuff actually works. A full workday with no "greasy crease" line. After having used it for only a few weeks, I went out and bought a few "backups," as I can't imagine being without this stuff.

on 11/30/2006 10:33:00 PM

Age: 30-35

Skin: Dry, Fair, Cool

Hair: Black, Straight, Medium

Eyes: Brown

I feel bad taking off my makeup at night because my eyes still look so good! Not only does this product work, the application process is a major bonus! The wand is like a lipgloss applicator so you just swipe in on your lids and your fingers don't have to get in on the action (which is good for not being rough on the thin skin around your eyes and just keeping things clean). So you just swipe and let it dry a little (take this opportunity to put on your blush or something) and then you apply your shadow and even the color of your shadow seems truer. It's also good for highlighting your brow bone. And okay, how cute is the packaging? It's puts you in a Disney "bippity boppity boop" mood . . .

I found this just by asking the Sephora SA which is their best eyeshadow base and without hesitation she said "Urban Decay Primer". She said that people actually get mad when they come in and the store's out of stock. Good thing for me they had planty that day!

on 11/30/2006 4:30:00 PM

Age: 19-24

Skin: Combination, Other, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

This works!!!! Keeps my eyeshadow on all day!

on 11/30/2006 12:35:00 PM

Age: 25-29

Skin: Acne-prone, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Green

Finally something that works! I put it on in the morning and it lasts all day on my oily skin. I did notice on some darker eyeshawdows the color didn't look as pigmented as the day worn on (not too bad though) but no creasing at all.

Age: 19-24

Skin: Combination, Fair-Medium, Warm

Hair: Brown, Straight, Fine

Eyes: Blue

I have been hearing the massive rave reviews for this primer for soooooo long and finally caved in and bought it with my Boots points, it's usually 9.50 here in the UK. This is wonderful for keeping my eye shadow on. I dont really wear any e/s unless i make a special effort and im going out else I wear quite pastel-y shades that dont always show up very much. This primer makes them 'pop'- i still get the subtle shade i want but this primer intensifies them more, and of course my e/s lasts and lasts......:) I also have never ever had a problem with this drying my eyelids out at all. It goes on smooth, dries, i put my e/s on, wipe it off with a face wipe at the end of the day and it works great!

on 11/29/2006 5:25:00 PM

Age: 19-24

Skin: Other, Other, Not Sure

Hair: Other, Other, Other

Eyes: Black

i can finally wear eyeliner without it smudging or completely disapreaing!
A make up bag essential for life!!!!

however i find it makes eyeshadow difficult to blend but don'tcare. i can now wear eyeliner!!!

Age: 18 & Under

Skin: Dry, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

i LOVE this product!
It makes my e/s stay all day with no creasing.
but my only problem is that my e/s are a little bit hard to blend, so i took of a lipstick.
i love this product!
Will definitely repurchase!

on 11/28/2006 9:28:00 PM

Age: 36-43

Skin: Combination, Fair, Neutral

Hair: Blond, Straight, Fine

Eyes: Hazel

Like most of the other members of MUA, I completely agree that this is a magical product that does that rarest of things; it lives up to the hype.After 13 1/2 hours, my eye makeup had no creasing, fading or loss of pigmentation. Gorgeous and fresh as when I put it on. This stuff is a bit spendy, and while I am well aware that minor surgery is required to get all contents out of the pretty little tube, the packaging is adorable on my makeup table and the product is out of this world. I don't think I'll ever do without it again.

continued >>

on 11/26/2006 9:44:00 PM

Age: 25-29

Skin: Dry, Fair, Cool

Hair: Blond, Wavy, Medium

Eyes: Blue

A solid product, but doesn't do anything my current primer (Smashbox I-Prime) doesn't do. I've been wearing the UD on my left eye, and the SB on my right. They both make the color very true and last a reasonable amount of time. I have "normal" lids, neither dry or oily. I think an e/s primer is important if you're looking for extra wear and vibrant color from their shadow (and who isn't?) It's a good price too, and is $10 cheaper than my Smashbox, which is why I'd probably repurchase the UD instead. The only negative is that it doesn't do much to neutralize the color in my lid. Too bad the UD packaging seems prone to capturing a lot of product (such a waste) and is, IMO, pretty tacky looking.

on 11/25/2006 3:08:00 AM

Age: 36-43

Skin: Normal, Other, Not Sure

Hair: Black, Other, Other

Eyes: Brown

For the price, you certainly can't beat this primer. It's a silky coverage and does the job better than some I've tried for much more money. Defintely worth buying again.

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