This product has been discontinued
I absolutely love this mascara! This is my second purchase, and plan to be purchasing again once this tube runs out. I love this mascara so much not only because it does what it claims but because it doesn't smear, dries at a good rate (not too slow that I have to worry about leaving the house with wet lashes but not so fast that I can't fix mistakes) and I love that. I'll never replace this with any other mascara. Ever. The volume and length is awesome for my short, stubborn lashes.
Wow! I was really impressed by how well this works!
I don't usually like to buy drugstore mascaras because the formulas (and the brushes) tend to be cheap and do nothing for my skimpy , straight lashes. I've been loyal to BareEscentuals Buxom mascara for a couple of years now and didn't think I'd find anything that would work as well on my lashes as Buxom does. This one by Maybelline may just replace it. I was attracted to the unique brush at first, and then the claims, thought I'd give it a try since there was a sale at CVS that I took advantage of. It's sold with the brush seperated from the tube so you can appreciate its cute pink rubbery bristles before you plunge it into the tube and make it black forever. It goes on very smooth and clean and does not clump at all! I didn't believe it til I tried it , but the claims are true! Does a great job of seperating every lash and lengthens them impressively. I wouldn't say it curls well, but the I always use a lash curler anyway. Has a perfumey smell but I don't know if all Maybelline mascaras smell like this or if its just this formula. I was surprised because I have been disappointed with every Maybelline mascara I've tried in the past (great lash, the colossal, the falsies) that have made claims of greatness. I think Maybelline has got it right this time. I just hope it sells enough to keep it on the market because I'm definitely going back to this one again and again! I would even say this performs BETTER than Buxom in that I get a much cleaner application overall, no smudges on my lid from the end of the brush (my one criticism of Buxom's brush) . Highly recommended!
I have very sensitive allergic eyes...very picky about mascaras. This one is a keeper! I usually have to buy waterproof but not in this mascara! The regular is awesome. No flaking, no racoon eyes, etc. It goes on smooth and separates every lash.
I would like to say I have short, thin lashes. This mascara is amazing. It makes my eyelashes long, it doesn't clump (even after 2-3 coats), and it separates very well. It gives very nice volume too. I don't think I'll ever use anything else, because this is perfect.
Very pleasantly suprised by this mascara! If you are looking for length and definition and are willing to sacrifice a little bit of volume then definitely give this mascara a try. I have long and somewhat sparse lashes that grow in all different directions. If a mascara formula is too wet or the applicator brush is not defining enough then I am in clump city! I have never had good luck with the newer toothy soft plastic wands, but this one seemed different. I liked the football shaped head (reminded me of MAC Mascara X) and it seemed denser with bristles compared to others I've seen. Well it turns out that this brush works wonders on my lashes! Combs and coats my lashes very well with absolutely no clumpage. I think the formula is pretty average however. I usually use MUFE Smoky Eyes or Too Faced Lash Injection and this has nowhere near the thickness or pigmentation...but the trade off with these mascaras is that my lashes can get spidery and clumpy if I'm not careful. If I take my time and build up 3 coats of One by One then I can get pretty decent volume. I do love this mascara overall though because of the length and definition. Its a great everyday mascara....I'd actually say its a good drugstore dupe for MAC Mascara X! I have not experienced any flaking so far but that is usually not a problem for me with any mascara. If you are looking for big volume and drama I would look elsewhere. I am actually going to try using the wand from One By One in a Falsies tube - that could be amazing!!!
I do like this mascara. I dont think i love it. I use it everyday at the moment. Does not smudge or flake no clumps. But i dont feel like i get enough volume from it the end look is good but i feel it could be better. I would repurchase it cuz i do like it but its not HG material for me.
Ohh, Maybelline. What's wrong with you lately? :( It makes me sad, really...like with The Falsies, I had high expectations for this mascara. And, to my disappointment, it didn't meet them. When I saw the brush, I thought, woww, this is gonna work great!! ...yeah, I thought wrong. I have somewhat long lashes, but this mascara just doesn't make them look great:/ I was expecting it to atleast make em look thick, but it didn't. It just added darkness... As I said on my last mascara review (for The Falsies), i'd rather stick with Colossal Volume Express.That actually works, unlike One by One.
UPDATE: I still had my tube of One by One in my make up bag, so I decided to give it a try yesterday...OMG!! It worked so much differently than before!! My lashes looked amazinggg!! They were long, separated and full!! I don't know exactly what prompted me to try it again, but i'm soo glad I did!! I'll admit it, my first answer was wrong...i'm actually very happy with this mascara. Sorry for the harsh words, Maybelline:)
After the utter catastrophe that was the Falsies, I was sure that Maybelline would redeem themselves with this. But again, they just didn't deliver.
This was clumpy and smelled terrible. The only way I can describe it is like a cheap shampoo. All chemical. Ugh.
Whilst it dries quite quickly, that only makes matters worse as you don't have time to clean up when it smudges and clumps together.
When I saw this advertised, I could NOT wait to get my hands on it. For me, volume AND definition are a MUST, and this mascara promised both. And then... harsh disappointment. I find it strange that so many people liked this. For me it clumped HORRIBLY. I had 9 sticks for lashes. I only let it keep two lippies because it gave me really nice length. But it is most certainly not a replacement for my current HG; Covergirl LashBlast Fusion.
This is marketed as a volumizing mascara....not really seeing it.
While it's not a bad mascara, it's just not that great. It does nicely separate & define my lashes, but again, the volume aspect was lacking. After 2 coats there was a bit of volume, but nothing compared to my CG Lashbast.
I also don't really like Maybelline mascaras in general (with a few exceptions) because the formula tends to be a bit wet and has a weird smell.
The brush also does nothing spectacular, although I must admit it defines the lashes well.