perfection! I absolutely love this mascara. It's the only one (besides clear ones) that I can stand to wear all day. no clumping, no flaking. again, perfection!

I always come back to this mascara because it is great for everyday use. Most mascaras are too much for me to use during the day. I love that this is so easy to take off, doesn't flake, and doesn't clump.

I have the dark brown version of this mascara ("Jet Brown"). What I love is that it makes me look younger. Make sense, I guess - brown mascara is softer than black so maybe on some people it does give a little more of a girlish, innocent look. I love to put it on especially on days where I've had a lot of sleep -the combo of the sleep & the brown mascara seems to make me look at least five years younger (I think so, anyway - I guess I'd have to ask someone else if they noticed any difference!)

As others have mentioned, this is not a super-glamorous or dramatic mascara, so maybe keep an alternate mascara on hand if you want something more dramatic. But I like that it doesn't clump or irritate my eyes.

Pretty good. I would have given it 5 lippies, but (even though it's supposed to be 'natural') it just didn't give enough volume to my lashes. I wouldn't buy again, b/c there are soooo many others I have to try!

I really like this mascara. Probably not an HG, but maybe second place. The mascara is perfect for daily wear. It allows just enough definition and health, without making my lashes super long or crusty. Also, this mascara doesn't bother my allergy prone, contact wearing eyes!

A great mascara for every day. Natural look that I often use on my bottom lashes, even if I use something else on my upper lashes for a more dramatic look. And comes in brown - perfect for super pale me. Wished it had come in waterproof for my wedding day. A good mascara for girls just starting to wear makeup

This mascara is fantastic. I had been after one for ages which didn't clump or flake and which looked natural. After spending quite a bit of money trying other brands (I cannot understand the fascination magazines seem to have for the Maybelline one (in the green and pink tube - it was awful for me)I tried this one.
It never flakes or clumps and lasts all day looking very natural.
If you are after a full-bodied look then this isn't for you.
Tip- as you put it on wiggle the brush gently as you move it up through your lashes

Although this mascara IS very natural looking, it smudges like crazy! I like wearing mascara on both top and bottom lashes, and this isn't able to keep the under part of my eyes smear free at all. I didn't even rub my eyes, but by mid-day, it was smudge city. I think it would work for those who just want to darken their lashes a bit, and who don't wear mascara on their bottom eyelashes. Cute silvery, chrome tube packaging though.

I REALLY like this product. It goes on without clumping and makes my lashes look nice.

I love this mascara!!! I stopped using for a while as well--the formula was changed I was told--now it's the original again--I am in lvoe again!!! It can take layering without clumping!! Just perfect. I don't like my lashes to be overly made-up,but coated and noticeable, so that is why I love it.