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Hair Color - L'Oreal - Superior Preference Hair Colour

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rated 3.5(180 reviews)

  • Average Rating: 3.5
  • 65% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 1 of 5 on 9/17/2012 4:37:00 PM More reviews by xxxoxoxo

Age: 25-29 Skin: Dry, Fair-Medium, Not Sure Hair: Brown, Straight, Medium Eyes: Brown

i am very sorry to say this does not work for me (and more strongly, ruined my hair fibers!). i've always wanted to love l'oreal and their slick marketing... but for some reason their products just "miss it" for me. i do remember growing up using a l'oreal facial cleanser that i loved (creamy one in a tube and no way i can remember the name after all these years, so sorry!) so i've always given their products a chance.

this killed my hair though :(. let me be more specific (and more helpful that way)... it turned the majority of my hair strands into that "rough, scuffed, plastic-y"-feeling fibers that you KNOW is going to take years to grow all out of your hair. i've been dying my hair for more than 10 years and this is the first time i've thought about ditching the habit.

in love with the "strawberry blonde" for a moment, i picked up #48 "copper blonde" and was so excited for the "transformation." the mixing, application, etc. was all pretty standard, maybe a little more liquid-y than some other creamier formulations but not too much of a hassle. and it *did* turn the color it promised (on my dark blonde/ light brown hair, i ended up with a slightly darker version of the color shown on the box's model)... but heartbroken that even if my hair is the "right color," the hair fibers themselves were ruined :(. no conditioner is going to save it; it will just have to be grown out. the strands are wrecked :(.

speaking of condish, the one in this box is quite good; i do prefer the feria condish but don't think they're too different. (sadly, feria also damaged my hair but not to this extent; it was the last color i used before the superior pref so maybe it was in a worse condition to start).

i'm sorry to report i would never buy this again... and am even thinking about ditching my haircoloring habit due to the damage from this dye :(.

**PLEASE NOTE: everyone's hair is SO different that this might be the right product for you. i didn't do a strand test and am not sure if it would've shown the damage but perhaps if you are worried, you could give that a try... i've also heard that some brands might just end up working better for you. for me, clairol dyes seem to work better with my hair than l'oreal. perhaps it's the opposite for you. good luck and happy mua-ing! thank you all for your insight on my purchases as well.

**for ref: my hair was a dark blonde/ light brown, naturally straight, medium thickness strands, medium thickness volume.

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rated 1 of 5 on 9/16/2012 7:25:00 PM More reviews by BrieHeartsMakeup

Age: 19-24 Skin: Dry, Fair, Not Sure Hair: Blond, Other, Other Eyes: Brown

This sucked. My friend was trying to go blonde, and it turned her hair to this redish-brown color. I don't know why? But it sucks. The people who this works for are very lucky, but as for my friend, it sucked. As for ME, I will not buy this.

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rated 2 of 5 on 8/15/2012 11:16:00 PM More reviews by lorastorm

Age: 30-35 Skin: Dry, Fair, Not Sure Hair: Blond, Other, Other Eyes: Green

L'Oreal Superior Preference in 6A Light Ash Brown

I didn't have a great experience with this product, but like most, I'm sure I'm somewhat to blame.

My natural color is about a Level 6 dishwater brown, but I'd highlighted it to about a Level 8 (maybe 9). I wanted to go back to my natural ashy brown, so I picked up this box. Color on the front looked exactly like what I wanted and matched my roots exactly. (Famous last words, right?)

Initially, the color didn't seem to take, so I went to Sally's, got and applied Neutral Filler, then tried the Light Ash Brown again. It took, but WHOA -- it turned muddy, greeny-brown on my highlights. Definitely not a color I have ever seen on someone's head. I probably should've gone with a red filler (not neutral), then followed up with the ash brown. I'm now going to dry to counter the green with a warm, golden brown...wish me luck!

The smell of this was overpowering while applying, but pleasant afterwards. I also liked the conditioner. I'd still love to get the model's hair color on the box! :)

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rated 1 of 5 on 7/22/2012 6:20:00 PM More reviews by Taypel

Age: 30-35 Skin: Normal, Fair, Not Sure Hair: Brown, Straight, Fine Eyes: Brown

I have no problem with the color results from this hair color; it's the scent that I cannot take. That overly floral, cloying scent not only stinks up my entire house (and it's not that small) but it also gives me scent-enduced migraines like nothing else. I haven't used this in about 7 years, and forgot the consequences of the odor. I used it to dye my hair last night and now, nearly 19 hours later, I can finally tolerate light again. I don't know what the smell is, but if they'd remove it, this would be an awesome product. Until then, I will avoid this like the plague.

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rated 4 of 5 on 6/16/2012 6:34:00 PM More reviews by heartsp1986

Age: 44-55 Skin: Combination, Fair-Medium, Not Sure Hair: Red, Other, Medium Eyes: Brown

You know why I like this brand? Because when I reach for it, I know it's going to do what I need it to do. I stopped using Garnier, Clairol, and Colorsilk because every single one of them was leaving me with hot roots. I'm 44 years old and I'm not ready to look like a grandma, when my face and skin still look like I'm 35. I use this in Medium Brown, and I like the fact that I don't get black goth hair. The medium brown may come out a tad dark on the first coloring, but then it fades into a nice brown after one wash. I use cool water, and shampoo for color hair and I use the L'Oreal conditioner that comes with the hair dye. I wash my hair twice a week and the color always lasts for me for about 5 weeks.

Yes, Superior Preference stinks. Yes, it is drippy. Yes, it might leave a mess. But I always end up with good hair color that I can count on without it completely trashing my hair and leaving me with orange roots. Open a window, throw on an old t shirt that you don't care about anymore, and lay down some towels. It's old school smelly hair dye like the kind I remember my grandma getting in the salon. Oh well. I can deal with that because of the outcome.

The one thing that L'Oreal did was change the gloves to the cheap plastic ones, but even those were durable enough for me and I have finger nails. Make sure you open a window and have a fan. I apply the color to my roots first because I'm touching up. I wait about 15 minutes then pull through for another ten. Sometimes I don't pull through at all. When I rinse, I give it a thorough rinse, a very light (no scrubbing) shampoo, then a 5 minute condition. I use tepid water every time.

I'm going to continue using this brand as long as it works for me. I'm tired of other brands changing up their formula, like Clairol does. Every time I have gone back to Clairol, they have done something different and my hair always comes out messed up. Last time I was using Natural Instincts, they changed the formula and I ended up with reddish orange hair after using it in Clove for so long.

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rated 1 of 5 on 4/27/2012 11:16:00 PM More reviews by ladyak

Age: 19-24 Skin: Sensitive, Fair-Medium, Neutral Hair: Brunette, Wavy, Medium Eyes: Brown

This is the worst hair colour I've ever tried. After I finished the application on the roots, I went for the middle-ends and it started to stink REALLY bad. I couldn't breathe! My eyes were watering and my scalp was itchy. I opened the window but it didn't help, I had to go straight into the shower and rinse it off.
I've tried other products by L'Oreal (Healthy Look Creme Gloss) and were fine, but this time, they didn't had my shade at the store, so I had to get this Superior Preference... I would never ever buy it again!

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rated 2 of 5 on 4/24/2012 9:09:00 PM More reviews by calliej

Age: 19-24 Skin: Combination, Fair, Not Sure Hair: Red, Other, Other Eyes: Other

I just tried the new 6AB to boost my already light reddish brown hair to be a bit brighter, and it is now almost black. My hair is beautifully shiney, but that is the only upside that I can really think of. If you can find a colour that looks good on you, go for it with this dye. It's easy to use and makes your hair silky, but if you're not someone who can afford to go dark, don't try anything outside of their blonde line. Sad face!

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rated 1 of 5 on 4/20/2012 4:02:00 PM More reviews by violet616

Age: 25-29 Skin: Normal, Fair, Not Sure Hair: Brown, Other, Other Eyes: Green

I used RR04, Intense Dark Red. Well, this was the worst dye I've ever used. First of all, it SMELLS awful. Lung-clogging, eye-watering awful. I had to walk around while trying to apply this stuff. I followed the instructions and wasn't impressed with the color--much, much darker than I anticipated, not very pretty or vibrant. Furthermore, my hair felt really weak after using this. Granted, I know that probably had something to do with my only waiting a month in between colorings, but I was definitely worried at how easily my hair was breaking. It's been a month now and with some keratin conditioner, it's feeling a bit better, but I WILL NOT REPURCHASE ever.

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rated 5 of 5 on 4/16/2012 10:08:00 PM More reviews by giamatteo

Age: 44-55 Skin: Dry, Other, Not Sure Hair: Black, Other, Other Eyes: Green

I love this product! Was using Age Beautiful but the color just wasn't as vibrant or lasting like this is.

Bought #1, Blue Black and wow this is jet black all the way. I haven't really seen any of the blue hues I have heard this has, but I guess I will have someone check out my hair in the sunlight.

I've been dying my hair black for about 9 years and not sure why I never tried this. The color is just amazing. Shiny and brilliant. I use Zoto's Diamond Shine products (shampoo/conditioner) and my hair super fab not drab!

This review is not for the drugstore box kit. It is based on the Beauty Supply (Sally's) bottle of color. I used my leftover 9 volume Age Beautiful developer and it came out without any problems.

The color looks like I had it done at the salon. A bit runny, so next time I plan on using my bowl and brush. It covered the gray that was starting to come in without fail. It happens to be on sale right now at Sally's and is on special every couple of months. Buy 2 get 1 free (developer separate).

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rated 4 of 5 on 3/19/2012 5:53:00 PM More reviews by cheetah091

Age: 19-24 Skin: Sensitive, Fair-Medium, Warm Hair: Blond, Wavy, Medium Eyes: Blue

I used this product in the shade Light Ash Blonde 9A. I used it to FIX a professional color job that turned out brassy and a different shade on my roots than the rest of my hair. Though this did not take all the brass out it lightened my hair to the color I wanted (a medium blonde) from my brassy light brown hair with blonde highlighted roots..ew! I first did a test strand and it turned out ok so I threw it on. It's very runny and smells worse than any hair color I've ever used, but I know it's hair color so it's not going to smell like roses. Anyway, it was a lifesaver and turned my orange brassy ugly hair to one shade of medium blonde. I am using shimmering lights to take out any leftover brass or any that may develop. The best advice I can give is not to look at the picture on the front of the box but the ones on the side. Also think about your hair color and the color wheel to see what the outcome may be.

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