I bought 3 bottles of this as it was on special so got quite a lot of usage of this product over several months.

What I liked about it:
- did not irritate my eyes
-clear watery consistency means there's hardly any pulling or tugging on the skin
-very cheap and affordable
-takes off regular makeup, like eyeshadow and mascara

What I didnt like about it
-does not take off anything like eyeliner
-after taking eye make-up off and taking a shower, some more make-up will come off the eyelashes and under the eyes when i come out. That's what happens with a lot of eye make-up removers so that's OK, except when I try to wet a cotton bud in the product to clean up the small areas, it goes all over the bottle.

This is one of the only products I have repurchased multiple times, and believe me, that's a damn glowing review!

Agree with others, that it's not good for "heavy-duty" makeup, but for my daily truck-load of mascara, it's perfect. Yes, it can sting if you get it in your eyes, but hell, so does water!
I just rub a soaked cotton pad over my closed eye a few times (both sides of the pad are needed here!) and it's brilliant - no residue at all, job done quickly and efficiently.
A definite must in my beauty product arsenal.

When I bought the first bottle of this I thought the formula was really good. But as I bought the 2nd bottle, the formula has changed completely, it doesn't take off makeup and makes my skin slightly ''weird feeling'' afterwards.
Nowadays I use this as a brush cleanser - I dilute it with water on a 2:1 ratio and put it into a spray bottle for ease to use.
As for the packaging, it's fairly good, however, the part where it comes out is a little bad.

I really enjoy using this eye make-up remover. It feels quite cool and refreshing whilst removing all my make-up. I love that its oil free as I already have oily skin and so am petrified of using any products containing oil. It even gets rid of my gel/ liquid eyeliners as well as my mascara, I don't tend to use waterproof mascara so I don't know how it would perform on that but for me this is perfect.

The price is very good, which next to having always had good experience with Simple products, made me try it. I am sure that very light eye make up can be taken off easily with this (not waterproof mascara though!)
I was quite disappointed by this product to be honest, but maybe i expected too much. It claims that it removes "waterproof mascara", but it took me 4 (!) completely soaked cotton woll pads to remove most of my eye makeup and even after that I still needed to use other makeup removing swipes to complete the task.
The packaging is good, straight forward. There is no smell to it, it does not sting in the eyes, but I was still disappointed by the rather weak performance of this product.

Cheap, effective and, well, simple! Fragrance free so I don't get the stinging that I sometimes get with perfumed eye make up remover. I want only the gentlest, most effective things on my eyes, and being cheap too, this Simple eye make up remover does the job. What's not to like?

I'm using this while debating getting an oil based MU remover and I find it's great for what it is. Takes off even some of my waterproof mascra and doesn't leave any nasty residue behind. Will continue to use this until I pluck up the courage to go out and get Shu Uemura's cleansing oil.

This eye make up remover has been one of my staples for ages. It is cheap and does the job. I have to use a lot more if I wear eye liner and heavier make up, but it is much better quality than more expensive brands (I tried samples provided by Estee Lauder and Clinique and they did not deliver at all).

Pros:
- cheap (around £3.00 per bottle)
- you can buy it in the supermarket (I get it in Boots when they have 3x2)
- it is delicate to the eyes and does not smell
- dissolves light make up without having to rub your eyes
- does not leave any residue on the eyelids after use (it is not oily)

Cons
- does not work with waterproof mascara
- requires a lot more work if you wear heavier make up (eye-liner, dark eyeshadows)

Considering the price it is a great product.

i don't have sensitive skin but my eyes are very sensitive to eye make up removers. even this irritates my eyes. :'( it makes my eye area red and sore and i end up crying. it doesn't remove waterproof mascara at all either. not very good.

really nice product, perfume free so easy on the skin and eyes, non oily so doesnt leave skin greasy, gives the lashes a nice condition and lasts a while! only requires a small amount onto a cotton pad and removes stubborn waterproof mascara with ease, had no problems with this product and will purhase again when I run out, also very cheap and value for money!