This works as a really great base for eyeshadows. I use it all the time when I want something to stand out, like a bright purple shadow. I actually use it when the colours aren't too bright as well, it just helps it to last that much longer. It goes on kind of sticky but once you put your shadow over it that goes away and probably won't bother you. It's really cheap and lasts a long time too!

i understand now why this is raved so much. it is such a great primer if you want the colour of the shadow to pop out more. i just tried it, at first i thought wth is this from the stickiness but after i put my shadow on i was astounded :D
definite love for this

I love this fat pencil the formula is excellent I use it over primer on my lid because whether I want to keep the color in the corner of my eye white it looks like the perfect amount not like i'm over doing it. If I want to put a different color in my eye corner then it stays so much better and looks a lot brighter. It keeps the colors very true and bright.

I really like it as a base because my eye colors really pop. I am using the Vice palette which has some crazy sick colors and the NYX just makes them better and last even longer with UDPP. I need the double insurance because my eyes crease so bad. They produce oil like nobodys biz. It's good in the sense that for my age (33) I have no crows feet but bad for my beloved eye makeup.

With this pencil I have found the way to keep my colors brighter so the payoff is great and for my inner eye it actually lasts! When my eye look is done I will put a dab of Milk right in the middle of my eye.I find that it really opens the eye even more and it doesn't look drastic.
This is really multifunctional I wish there was an easer way to sharpen it I have my Grindhouse so I hope that works!! I kinda wish it was like Tarte's lipsurgence because I like that you can dial it up. I hate wasting product so I will save my shavings in a little sample jars. I know it's weird but it's such a good formula so wasting it just isn't for me.

I do think this is one of the best white pencils I have ever used it's so smooth and creamy and blends like a dream. I will buy this before I run out because I don't want to run out since it's that good!
I also want to try the strawberry milk so that's next on my list. If you like bright colors this is a great way to get excellent payoff from not so great colors I find that Provocateur from UD which is very glittery but it's such a pretty color I can work with it when I use this pencil so it really helps make the colors either stay or give you more bang.

I do think this is my favorite white pencil I will still be trying more but this is very hard to top and for the price it's worth it because it does so much.

I so love this big pencil shadows. I have it in many colors.

It,s cheap and the quality is good :)

This is a great eyebrow highlighter. Just dab along the lower eyebrow and blend well. It leaves a nice highlight without looking obvious.

Absolutely love this eye shadow pencil! Milk is a super pigmented white that looks amazing as eyeliner or used in your waterline. I personally use this pencil in substitution of eyeshadow, because my eyes just pop and look huge. Just a side note: Blending is really key when using this product. My first attempt was a failure because I didn't blend properly and I looked very awkward. Definitely recommend and will repurchase :)
UPDATE: So it's been a while since I first reviewed this product. One day I dropped the eye pencil and this created a dent in the product. Since then I have had to constantly sharpen to get even a BIT of product out! This is frustrating because the quality is great, it's just the fact I can't get anything out of it anymore.

I really wanted to like this product. I saw that they were on sale at my local ulta and I bought 3. I used this as an eye shadow and the results were poor. it creased and it was messy it smudged and over all was not a very good item I will not repurchase..

This is my first white shadow base and I'm glad I tried it because it really does make bright colors pop like nothing else. I have about 10 cream shadows that I coordinate with powder shadows to make them more vibrant, but as I run out of those I won't repurchase most of them. White makes the colors brighter and it's way more economical to have 1 brightening shade than tons of coordinating ones. So why the low rating? I found out I like a white base but not THIS white base. My biggest complaint is that this tugs like crazy. There's no way to get an even, smooth application with this applying straight from the pencil. Once I blend it out with my finger it's fine, but the tugging to get it on is wwwaaayyy too much! I want to stay wrinkle-free as long as possible - using a product like this doesn't help. This also creases very badly without a primer underneath (unlike the cream shadow bases I use). I'm talking, if I don't apply a primer first, this begins creasing before I've even finished applying shadow. I wish the formula for this was better because the color is amazing, but I can't repurchase because of the rough application. I think I'll look into the white Milani Shadow Eyez next.

I use this as a base for my eyeshadow to stick to and when I do my colorsapply more vividly and they pop. My only complaint is about the cap that comes on that split within a weak and somehow my pencil keeps smashing flat at the top even with the cap on. I will repurchase for the quality of the product.

After seeing numerous tutorials use this as an eyeshadow base, my town finally got an Ulta store where I could grab some for myself. For me, this totally lives up to the hype! This is a great opaque white, with absolutely no shimmer, glitter, or sparkle. Eyeshadow grabs onto it, looks true to color, and lasts all day without creasing. I was even bad, and slept with my makeup on (awful, I know), and my eyeshadow looked exactly the same in the morning! (Note: I pretty much sleep ON my face and roll around a lot, so that is really impressive.) It removes easily with eye makeup remover. I was worried about sharpening the plastic casing, but it was actually quite easy with my two-holed Wet N Wild sharpener, with minimal wasted product.
Would I use this for it's original intended purpose, as an eye shadow? Probably not. It is too stark white, and might even feel a bit sticky. But as a base for color eyeshadows, it's the bee's knees!