The formula and bushy, but not too bushy, brush are good for my sparse, thin, asian lashes. No clumps or smudging, and leaves my eyes more noticeable. This mascara is good for a done up daytime look, may be good for a night time look if you pile it on but I haven't tried to do that yet. Best Maybelline (or any other brand of) mascara I have used so far. Next time I might try the non-waterproof one just so I can have a more gentler mascara that washes off quicker with less lash loss. Not sure if that one will smudge.
I used to really enjoy this mascara.
I like this better than Lancome Hypnose. I use with Dior Lash Pumping serum and it looks like I have falsies on. Doesn't clump and makes lashes really full and long. They really are soft too. I just recently tried Jordana and think the two are VERY similar, except the Jordana isn't waterproof.
Both of these are amazing mascaras
This mascara worked perfectly for me over the summer. It holds true to the waterproof claim. I love the way my lashes look with this mascara. It separates and adds volume -- not too much length tho. My only complaint about this mascara is the smell. Not that anyone will be smelling my eyes, but oh my goodness --- I feel like I am back in Biology Lab when I apply this mascara -- the scent is so strong that it reminds me of formaldehyde. Bleh! But I can get past the smell because it does work nice on the lashes.
I been using this mascara for about three months and this mascara smudged at first but after the formula dried up a little it stopped smudging. It still does not hold a curl however it does make my lashes appear longer and more volume.
I bumped this up to 3 lippies. Not bad for an $8 mascara but still searching for my hg.
First month of use-
I do not like this mascara because it does not hold a curl and it smudges after about 5-6 hours of wear. Towards the end of the day I have raccoon eyes- not pretty. I have asian lashes that are medium length and I need a mascara that could hold a curl and would not smudge. It gives me a descent amount of volume and very little length. Since this is a cult favorite I thought I would love it. I am still on the search for my HG mascara. My HG was the lash stylist that is now DC. I hope they bring the lash stylist back. It turned my lashes into false looking ones- holds a curl like it's nobody's business and it never smudges on me. And the drama and the length it gives- oh have mercy- please bring back lash stylist Maybelline. Your other mascaras are not working for me.
I don't think I'm that picky when it comes to mascaras. I just look for something that looks natural and holds a curl. I've been using this for so long that I forgot how difficult it was to find a mascara that does both. Didn't think to stock up on these before coming to Korea b/c I figured I would just find something else here but so far all the other mascaras I've tried have either clumped on me or not been able to hold a decent curl. I do switch between the waterproof and the regular formula. The waterproof formula is better at holding curls whereas the regular formula is a bit softer for natural days. Can't wait to stock up on these when I get back to the states.
I keep coming back to this one and CG LB. It doesn't smudge, budge, and holds a good curl. It does feel "soft" to the touch and is easy to remove with an oil-based remover (I use OCM to cleanse my face, so it's a non-issue). The only thing keeping it from HG status is that it doesn't give as much volume as other mascaras (like LB), and after a couple coats, it starts to look spidery. Usually I'll alternate this one with LB or will use this as the first coat and LB as the 2nd. Will repurchase.
My HG mascara.
I'm not quite a makeup junkie, so my experience with mascara is rather limited. However, if a mascara can add length and volume to my barely-there asian lashes, I will consider it amazing. It creates a natural but voluminous look, and I love it!
The cons are that it DOES smudge a bit after wearing it for long hours, and that it is rather hard to remove (but it's waterproof, so that's pretty much a given)
This is my HG mascara. I've tried everything high-end and drugstore and this is the one I always come back to. It never clumps and with the help of a lash curler, my long straight lashes look great.
this is my first mascara. bought it when i was 13.
i've tried all the high and low end mascara out there and always come back to this.
NO CLUMP WHATSOEVER. looks extremely natural.
i hope they'll never discontinue it
I will admit that I haven't tried EVERY mascara out there. I have tried quite a few, both drugstore and boutique, but always end up coming back to this one. Pretty sure at this point I can give it HG status. I have been blessed with long lashes so really what I want is something that will merely enhance my natural lashes and leave me with long lasting, non-clumping results. Full n Soft does it every time. I curl my lashes, apply a few swipes of this mascara and have a very natural, doe-eyed, awake appearance. The tube lasts me a couple months, and when it starts to clump (meaning it is dried out) I replace it. Of course mascara should be replaced every 3 months anyway due to bacteria so this works out rather well as a self-destruct button. Nice and inexpensive so I don't feel like I am throwing away tons of money (and product).
I love boutique cosmetics, but haven't found an expensive mascara that accomplishes the look I want any better than Maybelline.