My naturally wavy hair has a tendency to frizz, but this product is a miracle. Great texture and nice light hold, and no frizz at all. No complaints, I love it.

I have fine but very curly hair, so certain products often give my hair more fly-aways then help it (basically anything with silicone). My stylist actually didn't even recommend this product for me because of that very reason. She recommended using Styling Creme--which was awful. Left my hair crunchy, dull, and just looked and felt terrible. So I decided to get this from CVS being that you can always return if you don't like it. :) I love it!! I'm used to heavy straighteners, ones that almost leave your hair with a weight and texture. This leaves your hair light, free to move, and not heavy at all. It also doesn't leave any residue feeling of any kind. I blow dry then use a flat iron, and still was left with some fly aways at my part, but they were easily controlled using a little classic hairspray. The next day my hair felt just as great, and looked just as great, I LOVE this product!! It helps my hair stay straight, shiny, and look very kempt, with NO frizz. Note: when putting this on wet hair it feels a little gluey,(don't need a ton of product) but as you blow dry it completely loses that feel and just leaves fullness.

I've tried almost every straightening product on the market and B&B straight is the best product I've tried. It rids my hair of frizz, but still manages to keep it full and bouncy. My only complaint is when the product is almost gone it is difficult to get the last bit out of the tube. continued >>

I've tried a lot of straighteing products over the years and I think this is the best one. I mix it up with a little bit of B&B leave in and it makes my hair less frizzy.
I guess I still don't make enough time to get it as straight as I want (I can be very impatient!) but it does a good job. continued >>

Horrible product! Did absolutely nothing to my hair, but made it more frizzy
and dry due to all the silicone ingredients it has. By the way, if the product
does not say " Humidity Resistant" it is not! My hairdresser adviced me to get
either Alterna Straightening Balm or WIO Strait Balm from Framesi.

As the name intends, it is to make hair straight. It does a good job doing that, and making it look somewhat "piecy." However, it seems a little drying on my hair if I use it too much and sometimes greasy the day afterward (I'm lazy)! The dispenser hole is also inconvenient for me because I'm such a phobe about keeping the cap clean, but it's a dust magnet. So, great product but poor packaging!

I have basically straight asian hair so you ask why would I need a "straight" hair product?

My stylist used a tiny amount of it to blow out my hair and it left it shiny and smooth and it now does not have any fly-aways or that tiny flip up on the ends that happens through the day.

My hair looks the best it has in years---I have been trying to revive it from color treatments....Rene Furtner Karite

I love this b/c I don't like goopy sticky products & this is great for the humid Texas Air continued >>

Love love love this product! I have tried every straightening product out there, and this is by far one of the best. Don't use a lot, or it will be heavy! This is very concentrated so you don't need a ton. (For reference, I have thick and wavy Asian shoulder length hair.) I combined a large-ish pea size with 2-4 pumps of Redken Smooth Down, then blowdry and flat iron with my HG flat iron (Conair Infiniti). My hair has straightened out considerably, is much healthier, and stays straight all day as it does a good job controlling frizz.

This stuff is like putting super glue on my hair. It leaves it feeling absolutely gross. A much better serum for a cheap price is Garnier Fruictus smooth & shine. continued >>

I have used every hyped products for straightening and this is the best. I have thick, curly but fine hair that I TR. I have let the TR go for a year and and now it is also quite long, so needed something to cotrol it, smooth,it but while giving body and keep the regrowth straight...this is it. I have wasted so much money but finally found this. You don't need a lot and even the small size I bought just to try it will last a few months. This gives sleep with out being greasy and creates smoothness with some weight but keeps the body...love it, am so happy with this.