I got hooked on the Feria color Hot Toffee, and they pulled it from every store shelf in the Greater Pittsburgh area! I was absolutely livid! I used to get compliments on my hair every time I went out. I was some shade of blonde for 20 years, then decided it was time to go darker because the blonde started to look fake and tacky on my skin tone. I found this light brown/coppery shade and loved it! I loved the smell - compared to the Les Blondisemmes I had used for years - this stuff smelled like wine! It always colored completely - and even for my long hair I only needed one box. It left my hair shiny, soft and manageable every time. When I would get my hair cut, the stylist always was impressed at the texture and quality of my hair. Never straw-like and dried out. My hair seemed to love it. I used it for almost two years when the lovely marketing experts at L'Oreal decided that color wasn't selling enough in our area of the country and decided to discontinue it. I called L'Oreal and asked them if it was still available or was it discontinued, and I was assured it was still for sale and would be around for a long time. WRONG! To make a long story short, I now pay five times that amount to have my hair dyed the exact same color as it was. I would let my hair go natural if I could, but I went prematurely gray in my 30's, so this is not an option. Thanks, L'Oreal, for all your wonderful help - not!
Everytime I dye my hair, I always use this brand. I only use the "True Red" color, so I have not tried any of the others. First off, the dye itself and all that it comes with. There's a lot of stuff that it comes with, including a little "aroma" packet. I like the smell of this dye more than any other. I also like the color my hair turns after. It turns this magenta/red/pink color (I have naturally dark brown hair) which usually lasts quite awhile. People always stop me and say that my hair color is gorgeous, and I always tell them that I use L'Oreal Feria. It does make my hair feel a bit dry, but not for long. My hair has this shimmery look after it dries from using this, and the color always stay. It does start to fade A BIT at the ends of my hair to an orange color, but it still looks good. People say that my hair reminds them of a red velvet cupcake, which is what I actually wanted my hair to look like! So as for their Power Reds line, do check it out. I havent heard great reviews about their brown colors, but their reds are definitely worthy. I really only use their brand red dye now, and I always dye my hair the same color so it's a consistent red. This is an all around great red hair dye!
I really like the Soft Polished Black Feria shade I get at Sally's Beauty Supply as it delivers the shiny, deep blue shade I so love. For a while anyway, then it fades. It also dries my hair if I use it with the Feria developer its supposed to be used with (about a 25 vol.), so I use it with a generic 10 vol., that way it deposits the color better and doesn't dry my hair as much. I wouldn't buy it except for the fact that I can't find that bright blue shade with any other brand. :(
Love, love LOVE Feria!!! Honestly I have only tried one colour (one of the reds, I can't remember which colour, sorry!) and I have to say I LOVED it! It was the only red I've ever dyed my hair (I've dyed my hair many reds) that didn't need a stupidly insane upkeep schedule. It was so gorgeous and bright! Honestly only one lippie off because I think the price is a little steep for a drug store brand but you can always catch them on sale or find coupons :) I highly recommend Feria.
this stuff left my hair crunchy. it's aweful. the color was one dimensional and dull. there was no shine at all, even my mom asked what i had done to my hair as it looked so lifeless. never again
I'm stunned by the negative comments on Feria haircolor, I've had better luck with it than any color I've ever used. But, I don't venture far from my natural color, as a matter of fact, I try to achieve the color I was born with, which is an auburn color. Being 50 years old, the reddish brown color I love is gone, replaced with that ugly no color gray with white streaks. I've used all the different brands but since I use colors with red in them, they fade very fast, all of them. I find that I have the best luck with "lightest golden brown" colors, they always pull red on me. If I use "medium golden brown" they pull darn near black. So, I decided to try Feria in "hot toffee" which is supposed to be a rich golden brown. When I first used it, it was very dark brown with reddish highlights, much darker than what I wanted. Well, it faded in a couple of weeks to the perfect auburn color! And it lasted for weeks with no additional fade. I loved it, absolutely loved it. Will definitely use again but last night I decided to try a lighter red color, to avoid the initial dark hair. I used Feria "amber tortoise" which is a "light coppery brown"but looks very red on the box. Boy, red it is! This is definitely copper, I don't have brown in it at all. It's a lovely color and I really like it but I don't know how quickly it will fade. I'll have to do an update in a few weeks. That said, I definitely recommend Feria but judging from the other reviews, don't try to do a major color change, like blonde to black. Actually, i don't think you should do that with any haircolor, you're just asking for problems.
I decided to dye my hair black with the "bright black" dye. It was platinum blonde at the time, and I had wanting black hair for a long time. Basically, the dye turned my hair a navy blue color. It was hideous. I immediatly went back to the store and bought top 10 black hair dye with red undertones, to cancel out the blue. It worked great. I'll never buy Feria again. Also, one of my best friends dyed her hair one of thier purpleish colors, and it turned her roots pink, affecting nothing else. Feria: you are a stupid, stupid hair dye.
I used L'Oreal Feria in Auburn Brown # 56 over my already dyed light auburn hair (Goldwell) and the color came out true to my strand test. Although I was happy with the color, it did wash out (more than other dyes I've used).
Now for the metallic dye/salt issue. I too was worried about this so I contacted L'Oreal via email asking if Feria--specifically #56-- contains any kind of metallic salts. The rep wrote back:
November 21, 2011
Thanks for contacting L' Oreal on the web.
Feria Hair Colour does not contain any metallic dyes or salts.
We hope this information is helpful.
Consumer Affairs Advisor
Of course I wanted to do my own research so I looked up the chemicals for #56 and I couldn't find any chemical compound that could be considered a metallic salt.
I'm not too sure why there is so much confusion surrounding Feria hair color. Just to be safe, strand test first!
I bought this dye in shade M31 (Midnight Moon) to touch up my new growth (my natural hair colour is off black with an auburn tone, but I colour my hair blue-black). The dye applied easily enough and didn't have a harsh smell...my hair colour looked great after I rinsed the dye out, but upon closer inspection, I found that it was now severely dried out and rough feeling.
Over the next several weeks, this dye washed out of my hair at an alarming rate-with each shower, I was dripping gallons of muddy-looking purplish-black water (I have hip length locs, so you could imagine how much coloured water was going everywhere). By the end of the month, my freshly-dyed new growth had gone from "Midnight Moon" to "Burgundy Mud"- my hair faded from the pretty blue black shown on the box to a washed out, lustre-less, dark burgundy mess.
Luckily my hair recovered from the dye fiasco, and I went on to re-colour it with ColorSilk Blue Black, which was cheaper, gentler, and longer lasting.
I will never buy Feria again :(
i used to use this hair dye in my teens, but stopped when I found shwartzkopf live xxl. I found Feria faded so fast that after about a week, you wouldnt be able to notice the "fresh" colour anymore!
no i wouldnt buy again, XXL is much better quality, and much nicer colours too!