I used to consider this my HG foundation, I wore it everyday to school for about 4 months. Somedays I would notice it would melt off my face by noon. I don't know if its just my skin type, but it was not very long lasting. If I wanted to wear it out at night, you could almost guess it would be off by the time I started sweating. I have set it with so many powders but nothing seems to do the trick. I was also color matched by a Sephora employee but it seemed to always leave me looking ghostly. It's a shame because I love the light-to medium coverage for everyday use. It also worked well with my acne prone skin. It did sometimes draw attention to dry patches, but only if my skin was having an especially dry day. Overall, its not a bad foundation, just needs to work on its staying power!

I asked for a sample of this from Sephora before buying it to try to find a match to my shade. I tried it on for the night & I did find that it was a decent match, but not as good as my other foundations that I own. The foundation itself was a nice consistency, it didn't feel too thick & it also had decent coverage.

The one thing I hated about this foundation is that it reflects flash & there is nothing I hate more than my face looking like a ghost even though I'm not pale skinned. So if you were planning on wearing this foundation for a night out or where you'll be taking photos with flash, I strongly suggest NOT to buy this foundation. continued >>

I have decently oily skin, and after a disastrous two-day bout with Benefit Oxygen Hello flawless! foundation I was ready to try this.
The pump and packaging are very cute and light-weight; only problem is it's kinda fragile...the first time I dropped it broke the pump almost completely off, so I have to be very careful. It's gonna be a pain to travel with!
But as far as the coverage goes, it's nice and light to medium. If you're looking for something to completely mask your face, this ain't going to do it. But it definitely covers most normal little imperfections and gives a nice even tone, which is why I wear foundation (otherwise my skin is 10 different colors.) The finish is pretty matte. I set mine with powder and with that it stays for around 4-5 hours pretty well. I have to do some touching up after that, but it never really leaves the skin. I wouldn't recommend it for older skin, but if yours is pretty young and you need something lightweight and sweet, I would give this a try. Took away one for the price, though. For $38 it should have had more staying power.

I really wanted to love this foundation but it makes me break out. So sad. The coverage is beautiful. Seems to blur imperfections and still looks very natural. After a week of use I noticed clogged pores and pimples in places I never break out. Careful if you have sensitive skin.

I am so on board with this foundation. I believe, dare I say it, HG status for me. Usually UD is known for their eye products, so this really surprised me.


I never had terrible skin. Even in my teens, I would only ever get a couple tiny pockets of acne, usually on my chin. My concerns have always been a slight uneven skintone and enlarged pores in the T-zone. For me, this foundation has the perfect amount of coverage, evening things out without being overly opaque. It looks the most natural of any foundation I've ever used and, even without powder, lasts quite awhile. I've never had an issue with it clogging my pores or breaking me out, but I also don't have sensitive or over-oily skin.


I use the lightest shade, 0.5, but this is not unusual as I'm always the lightest in any other line I've used. The great thing about Naked is the large range of shades, which (in theory) should make finding a good match easy.


I use it in conjunction with the Good Karma brush that was designed to be used with this specific foundation, and the combination, for me, is worth the price. I find that, between the consistency of the foundation itself, which is significantly thinner than most foundations, and the performance of the brush, I need to use very little product. One pump covers my entire face, blending out into the neck, perfectly. I bought this at the beginning of October and it's now the beginning of February and it's only about half gone, and this is with use, on average, of 5-6 days/week. The results combined with the amount of product you get is, to me, worth the price.


I also love that it comes in a pump dispenser, as it's the most hygienic and easiest way to control the flow of product. The "shaker" inside is great because it makes sure everything is mixed together thoroughly for the best results. I will definitely be re-purchasing when I run out.

abosolutely love this liquid foundation. It drys fast, its light, and its the perfect match for my asian skin. It leaves a dewey finish. However, since I have oily skin I have to figure out a regimen to hold this in place. So without primer or naked de-slick, this will melt off my face by noon.

edit>>oh no! i think this is what is making me break out recently =( continued >>

Bought this and tried it several ways, and none worked for my combination/leaning towards dry in the winter skin. I was matched in Sephora to 3.5, which seemed dark to me, but the other lighter shades were too yellow for my cool skin. Its strange to me that it goes from 0.5 to 3.5 for the cool tones, with no rosy shades in between. I found this to be very matte, drying, and powdery looking on my skin, no matter how I applied it or how much I moisturized first. Not naked, mask like. Sponge, fingers, Good Karma brush...all the same. If it did look slightly okay it was because I used a TINY amount, which would fade in 4 hours. Not a good match for middle aged skin, only made me look older. I tried this with UD bb cream, and it was an orange mess. Tried with Tarte bb, and still a dry mess. Worse, I dropped the bottle once (2 feet), and the top cracked all around, so foundation spilled out and would splatter all around if I tried to shake it. Giving it to my teenage daughter to see if it will work on her oily skin. Giving up on UD face products and sticking with their eye products.

Yes yes and yes! This is the best foundation I have used yet. It is definitely buildable without being cakey and lasts all day on my oily skin. For daytime (work in particular) I find that 1 layer gives the perfect amount of coverage and looks totally natural. The packaging is fantastic since it comes with a pump and I really like that you can see through the bottle and see how much product is left.

The yellow-toned shades (ending in .0) are really well done. I recommend you get color matched at Sephora to find the right shade. Can't recommend this foundation enough. It's one that I will definitely repurchase.

I really like this foundation. I've been wearing it since right after Christmas and love the way it looks on my skin. My only complaints are that it doesn't last all day and I tend to become oily towards mid-day. I usually apply it at around 7:30 am and feel that I need touch ups by 2 pm. Also, I have a tendency to become oily around my nose and chin and this foundation doesn't help. It does, however, make my skin look flawless and as if I've been airbrushed. I don't have too many blemished but on the ones I do have it covers nicely and is buildable. I use it with UD's Optical Blurring Brush so application is a DREAM.

I was matched for this at Sephora in shade 5.5. I was looking for something demi-matte, but lightweight and that didn't look like I had a face covered with makeup. I love how lightweight this is! It looks so natural too, but still gives nice medium covered (without looking like I have tons of makeup on). It just looks like my skin only better.

It's so pricey, which is the only flaw I'm giving it. It lasted all day and night, when set with my MAC Studio Careblend pressed powder. I will purchase this when i finish my sample.

If you want light/medium lightweight coverage, you'll like this a lot. If you want full, matte coverage, this isn't for you.

p.s. i usually have to blot throughout the day, and i didn't even have to blot at all with this! yay for that!