Short Version: I love this concealer. It has a flexible range of coverage and flawless staying power. The shades are "real" leaving me with a natural skin finish. This is a concealer I wouldn't mind spending $40 for which makes me incredibly happy that it is so cheap in comparison. This puts all higher priced and praised concealers to shame.


Long Version: This is the only concealer to work with my skin, though it takes some patience. I would rather spend a few more minutes (waiting time) applying concealer than a lot more money on something with similar quality of ingredients and little to no effect.
I have deep dark purple-y under eyes circles with the top part of the line slightly protruding making the bottom half darker and even harder to conceal. Hereditary under eye circles are usually caused by a bulging eye muscle... isn't that attractive?
For shades, I am a neutral. I look more natural with a pink-neutral rather than a more yellow-neutral.
I have been using this ever since it was in different packaging and newer then. The times when I have thought that a better concealer was out there I ended up returning back to this. This product is build-able and looks great. It is not cake-y or sheer on me, it is natural: matte with a glow. I use the fair and light concealer shades, the first to act like a corrector and primer, the second shade combines the two making my exact shade, almost-cover to completely-cover my dark under eye circles. I can achieve any amount of coverage with this. It is like applying a new layer of skin. For now, this works enough and I am lucky enough to not have to order it from a site, as well as being well under $40 unlike crappier concealers I have ordered/tried.
I never will believe that a concealer can help permanently get rid of under eye circles and it is true that this concealer will do nothing to rid or "heal" your dark circles, especially bags or hereditary darkness.

This is my routine:
Maybelline Age Rewind Concealer in shades: Fair and Light
I always remove the sponge applicator (I wish it came in a squeeze tube) and use a small concealer brush to lightly line under my eyes. I apply two thin layers of the Fair shade, waiting a minute each time before blending with my ring finger. I have found the waiting game gives it less time to settle in to any lines and sets instantly. I then apply 2 or 3 thin layers of the Light shade (each layer includes the waiting game) until my under eye circles have disappeared (some days they are only 'almost disappeared'). These two shades combine to match my skin tone perfectly. This lasts all day. At the end of the day though, I see faint lines if my face is right up to a mirror. Even then it is in bright light and the colour matches my face anyways it isn't too noticeable. Perhaps a setting powder will work for you if you want to eliminate that, yet I have come to conclusions that setting powders will still allow your concealer to crease, and if anything they take away from the coverage power of the concealer even if it isn't sheer. That's just my opinion. This is ALL just my opinion.
OH! One important thing that really helps make my concealer fuller coverage is using my ring fingers to apply my moisturizer, that way my under eyes are equally as moisturized as my fingers so it is consistent when blending. My conclusion is that dry fingers seem to be just as bad as a dry under eye area when blending in.

Bought this in the shade neutralizer, the yellowest of all the shades.
The coverage is excellent yet product is thin, light and moisturizing.
I also use this to cover spots and it works well.

I have tried every product out there and spent so much money at dept. Stores. This is a great concealer. Do not use a heavy eye cream with it. No need. I use the corrector and then the concealer. I let both dry a minute before patting them to blend. I dust ever so lightly with translucent powder. Never creases or dries out. Everything else does. I have bad dark circles and this really works and wears well. I wish it did not have parabens but that is the only downside.

I've had several high end concealers, and this one is right up there with them, if not better. A little goes a long way. For those saying it settles into fine lines...try using a primer and start off with a small amount. Apply with a MAC 239 brush (or any brush you have that is similar) Do not DRAG the applicator across your dark circles, dot it on and then use your 239 brush to blend it in. Works every time for me, flawlessly. Great packaging because you can easily throw it in your purse for touch ups!

Pros

- covers well

Cons

- drying
- settles into fine lines
- packaging

Comments: Too dry of a formula to comfortably use under the eyes as it will accentuate any fine lines. The coverage isn't bad, but the texture is.

Will not repurchase.

I would probably give this a 2.5 if I could.

I'm 20 years old and don't have wrinkles, but I have really dark circles under my eyes which I've been dealing with for years. My Lancome waterproof under eye concealer usually works pretty well, but it definitely doesn't erase the dark circles (and it's expensive!)

If I layer the Instant Age Rewind overtop of the lancome concealer it really does make a difference in brightening the under eye area, but I can't use this product by itself, it's nowhere near thick. So on it's own it's a fail.

I hate the packaging though! Why must they do this?? I feel like I waste a lot of product in the sponge as well as on the contraptions inside the container. I would rather have a squeeze tube, then I can cut it open when it seem empty and really get every last bit. It's such a process to get enough product out of the applicator. I also think I'm going through a lot of the concealer way to fast, it's like 1/3 done and I've been using it for a month, other concealers last like 6 months and up!

I won't by this again because
A) I can't use it alone (which seems pointless to me)
B) The packaging sucks
C) I have to use so much product that I go through it too fast

I'll use it up until it's done though.

I like this concealer..is thin and blendable. This concealer also doesn't crease or settle into fine lines .i use this on my under eye circles. I don't really like the sponge applicator but it does help spread the product. I got the color i chose was a touch too light..so i will repurchase in the medium shade when this is finish.

If you want to look like you have bad wrinkles under your eyes when you really don't, then use this product! DO NOT use this under the eyes because it is very thick and cakey! It also becomes drying and accentuates fine lines and wrinkles. I like to use this as a highlighter on certain areas of the face but no under the eyes. The sponge also harbors bacteria, which is not ideal.

so sad :( ive researched this product for along time and was so excited to try it but was so disappointed. Yes this does "brighten" the undereye but it sunk into my fine undereye lines. Im 26 and if it sets into my lines thats just horrible,

I have TERRIBLE under eye circles due to my heritage. This is how I control my circles: I apply this product generously, allow it to set for a couple minutes and then dab it in. Then apply my foundation. After all of my make up routine is finished i then touch up the darkest part of my cricles with Maybelline dreamlumi touch highlighting concealer.