This foundation is perfect for somone with acne marks, it covers perfectly and gives the skin a good natural look with medium coverage. I used this in combination with the flat top shiseido foundation brush, it blends in nicely if you wet the brush so that it won't dry out too fast. You might have to use a blotting paper on the t-zone since it's not very oil-controlling. But somehow your skin looks better at the end of the day as it doesn't oxidize like clinique foundations or cake like others. One thing I'm disappointed about is the size of the product, very small for the price you pay, but you only have to use a small amount of the liquid, so hopefully it will last me a long time. I would definately recommend this foundation, it might be a good idea to get a sample first before you spend the money on the "full size".

If you have skin like Scarlett Johansson then this will look beautiful on. However those of us less fortunate have an opportunity to make every pore, flaw and blemish show up. I've tried with and without primer and moisturiser and it's still awful. Bought it in 020 (ivory light) , what a total waste of money.

What the gal under me said! Whenever I wear this I get compliments on my skin. My main concerns are pores and light redness in my cheeks. I look for a foundation that has buildable coverage, a natural satin-ish finish, and that has sunscreen. This has all of those things! At first I was a little put out by the teeny tiny bottle, but I realized less is more with this foundation, so it is no longer an issue. I have found that I like the results best when it is buffed in, with a brush like MAC's #130. Shiseido has a buffing brush that looks quite nice, I bet that would work like a charm as well. LOVE.IT.

LOVE IT!! makes my skin look flawless, covers pores, scars etc. Feels like your wearing nothing. B20 matches my skin better than any other foundation. The best part about this is that it is so easy to apply, the texture is quite runny and it blends in beautifully. Only thing is that it is complete smudgeproof but if u can avoid touching ur face or be careful removing clothing it will last all day

MY SHADE: I20
I = Ivory and they have a neutral/soft yellow undertone. B = Beige and they have a cool/pink undertone. O = Ochre and they have a warm/golden/yellow undertone.

(See my notepad for a complete list of my personal foundation shade matches)


OVERALL:
What I really like about this foundation is how it perfects my skin texture. I have some minor indentations from past acne and some large pores and it makes my skin look smooth. A few others have commented on the alcohol scent. I personally only noticed it the first few times I used it and it doesn't linger, so for me it's a non-issue. I also really like the sleek and simple black packaging -- a cute little squeeze bottle!


POSITIVES:
-Smooths and perfects the surface of the skin. (i.e., acne scars and pores)
-Provides medium-full, buildable coverage.
-Covers redness and acne.
-Leaves a very skin-like natural finish which will matte down when set with powder.
-Makes my skin feel super soft.
-Doesn't break our or irritate my skin. It also doesn't cause any Perioral Dermatitis-like reactions.
-Removes easily with my normal cleanser (Sage Facial 'Poo) with no cleansing oil necessary.


NEGATIVES:
-Not long-wearing or smudge-proof.
-Very little oil-control and requires touchups on my combo/oily skin (i.e. blotting sheets and/or powder) to stay fresh looking throughout the day.
-Probably won't hold up in warm/humid weather for combo/oily skintypes. Best for winter and special events.

This foundation is one of the best I've tried. Probably on my top 5. =) Given that this is my first Shiseido foundation, I really can't compare it to any other products they have. But this is a winner! It has a semi-matte finish that doesn't look flat. My skin just looks polished and smooth. I also love the fact that you only need a very small amount to use on your whole face. The first time I tried it, I used my hands to blend the foundation and it worked flawlessly. The color stays true throughout the day as well. I also love the container-- a small, black, plastic, squeeze-type pout. It's very compact and light-weight. I truly have nothing negative to say. Will definitely buy again. =) For reference: I'm NC40-42, and use O60

This might be okay for normal skin. It looked beautiful on my combo skin for one hour, including the color - B40, but became an oil slick after an hour then disappeared completely after two.

Going back to Shiseido Sun Protection Liquid which lasts all day and night.

This foundation I40 is a little pink for my skintone but ok with bronzer. however it broke me out like crazy. After trying it for 2 days for 5 hrs each I got so many red bumps on my chin and forehead. Even I used double cleansing to remove the makeup (shiseido cleansing oil + the history of whoo whitening cleansing foam) but still. Guess my quest for HG foundation will continue :(

Finally, I found the perfect liquid foundation that looks so natural and yet feels like having nothing on and best of all, do not oxidized as with most liquid foundation that I've tried after countless trial and errors from drugstore brands to prestige brands.

No setting powder is necessary as it looked natural and radiant on its own but if you do not like the dewy look, a little lose/setting powder will do the trick. I use Chanel Vitalumiere Compact Powder or Guerlain Metorites to have an even more natural finish.

A wonderful formula in a little bottle (which looks suspiciously less that the 30ml it contained as specified, but I personally do not think a reputable brand such as Shiseido will risk to cheat though) and a little goes a long way where less is best as even though the liquid seems light and runny but yet is pretty pigmented.

Proper prep is a must as it is best applied to a well mositurised skin and even better above a make-up primer or else some may find it a little drying and hard to blend. As the formula is so light, naturally it dry pretty fast so quick blending is a must.

The I20 shade suits me well enough but when I added a few drops of I40 into the bottle and shaked well, it became my perfect shade which literally disappears into my skin just like magic!

And boy, this really lasts and lasts but if your skin is on the oilier side, after a couple of hours, light presses with blotting paper will refresh and make your make-up look as good as new.

Highly recommended for those who wish to have the natural no make-up radiant look that lasts and yet do not feel like you are wearing any make-up....

Even though some may find the plastic bottle feels cheap, but I personally find it to be very practical as the weight is light, the size is small and the nozzle allows me to have the control over the exact amount dispersed and is extremely suitable for those who are always on the go.

For decorative more than practicality purpose, well I have enough heavily glass bottles of Chanels, Diors, Lancome, Loreal, etc from my past purchases (as mentioned earlier) "sitting" prettily and proudly on my dressing table though.

I bought this and used it once then returned it. I found that it goes on very dry and hard to blend. Once applied, it showcased my blemishes instead of masking them. It also highlighted the dry flakey patches on my cheeks. However, as the day goes on, it turns very oily on my skin. I just didn't like the finish I got with this. The color I40 is a decent match a bit too light but I60 was clearly too dark. The formula is extremely runny and thin and wasn't expecting that when I squirted a big mess on my hands. The bottle doesn't portray luxury highend to me. It's a TINY plastic odd looking square bottle but I suppose it's great for on the go. The main reason why I decided to return this because it contains oil and with continued use, this will clog up my pores. What I do like about this foundation: 1. I love the tiny needle nose nozzle opening. 2. Wide range of shades suited for cool and warm skintones. 3. Being under forty dollars, I find this highend foundation to be a bargin.