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Shampoo - Organix - Ever Straight Brazilian Keratin Therapy

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rated 3.2(94 reviews)

  • Average Rating: 3.2
  • 55% would buy again
  • Package Quality: 3.7
  • Price: $$

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rated 3 of 5 on 7/19/2012 2:08:00 PM More reviews by AmandaRose83

Age: 25-29 Skin: Combination, Fair-Medium, Cool Hair: Brunette, Wavy, Medium Eyes: Blue

My hair is wavy by nature and I do get some frizz. I tried this shampoo because it was recommended to me. I love the smell! It's not floral like other shampoos and almost has a cocoa scent to it. My hair is definitely less frizzy, but it doesn't work as well as so many reviewers have said it does.

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rated 3 of 5 on 7/11/2012 8:17:00 PM More reviews by mariew222

Age: 19-24 Skin: Dry, Fair, Not Sure Hair: Other, Other, Other Eyes: Blue

This stuff smellls sooooooo good! It makes my hair very soft and moisturized. It doesn't really help it to be more straight:/ I wasn't really expecting that much of it a shampoo, anyways.

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rated 2 of 5 on 7/7/2012 12:09:00 AM More reviews by Marjacobs27

Age: 25-29 Skin: Normal, Medium Brown, Not Sure Hair: Brown, Other, Other Eyes: Brown

Very expensive and very drying on my hair! I thought it would work miracles but it did completely the opposite. Never buying this again, the only good thing was that it smelled lovely. I'm getting the Cocoa Keratin daily shampoo instead, it's got better reviews and it uses argan oil. I can't believe I chose Organix over Cocoa >:(

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rated 1 of 5 on 6/21/2012 11:29:00 AM More reviews by AshleyNicholeR

Age: 19-24 Skin: Normal, Fair-Medium, Not Sure Hair: Blond, Other, Other Eyes: Green

I really thought this was going to be a great product because it smells sooo soo good and it was expensive. I needed a really good shampoo because my hair needed it. This was a mistake it made my hair look more frizzy than before. I can't even brush it without ripping out hair. I will never buy this product again. The only good thing about it is that it smells wonderful, but I am sure I can find a shampoo/conditioner set that smells the same or close to it.

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rated 2 of 5 top reviewer on 6/20/2012 3:27:00 PM More reviews by everysunflower

Age: 19-24 Skin: Combination, Tan, Not Sure Hair: Brunette, Straight, Fine Eyes: Brown

I found this shampoo to be extremely drying in my hair. That's not what I expect shampoo to do. It's supposed to be nourishing and hydrating and, in this shampoo's case, it's supposed to contribute to straightening the tresses. All of these claims were false and actually quite disappointing. The only positive aspect of this shampoo is the lovely coconut scent and the fact that it's cruelty-free. Unfortunately, that's not enough to get me to repurchase. I'd also like to point out that the Organix shampoos & conditioners contain many ingredients that are not "natural" or "organic" at all.

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rated 4 of 5 on 6/16/2012 1:01:00 PM More reviews by Jammyc

Age: 36-43 Skin: Combination, Tan, Warm Hair: Brunette, Straight, Medium Eyes: Blue

Love this Shampoo and the Conditioner for the following reasons:-
1. Smells lovely (coconut)
2. Leaves my long hair feeling clean
3. Leaves my hair feeling smooth and manageable
4. Doesn't make my hair fly-a-way
5. Great shampoo at a good price

My only gripe with is with the conditioner bottle. As you start to use it up squeezing the conditioner out can be quite difficult because it is quite thick ... either than or I'm lacking in upper body strength. Keep the bottle tipped upside and its easy though!!

I was fed up with Pantene making my hair fly-away and stripping my colour out. This is brilliant. Love it x

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rated 1 of 5 top reviewer on 6/6/2012 9:25:00 PM More reviews by KelliaC

Age: 36-43 Skin: Combination, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Green

I tried this product for a month and I hate it. It left my hair completely unmanageable after the shampoo and conditioner of the same brand and line. I have thick, coarse hair and it made my hair so much harder to blowdry straight and gave me flyaways galore. I threw this out after a month. RIP shampoo.

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rated 4 of 5 top reviewer on 6/2/2012 10:59:00 PM More reviews by theurbanhippie

Age: 36-43 Skin: Combination, Medium, Warm Hair: Brown, Curly, Medium Eyes: Brown

I just finished writing my review for the matching conditioner which I purchased first and used a few times before getting the shampoo. I think the two work together because the conditioner by itself didn't do a whole lot but when mixed with the shampoo I'm pretty impressed. My naturally curly hair is highlight-damaged and I need protein to keep the curl pattern somewhat normal. I used the conditioner as a deep treatment and it did pretty good for something I paid less than $10 for. It's not Tigi's Dumb Blonde or Ouidad's Deep Treatment but if you're tight on cash like I was it's a godsend among shampoos and conditioners that are loaded with silicone. I love the smell of this shampoo and it does a good job cleansing without stripping my hair or scalp, nor have I had issues with scalp itch like I have with Garnier, the reformulated new Pantene (awful!) or Suave shampoo. It's not as moisturizing as Shea Moisture shampoos which I adore but right now I need the protein boost. Since this is not a product meant specifically for color treated or damaged hair you don't get enough slip in it and need not only the matching conditioner but also a dab of something else like Shea Moisture or Suave but I'm satisfied with my purchase so far.

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rated 5 of 5 on 5/19/2012 10:45:00 AM More reviews by KiMA3

Age: 19-24 Skin: Combination, Tan, Warm Hair: Black, Wavy, Medium Eyes: Brown

This has got to be one of my favorite shampoos on the market aside from the Keratin Juvexin. My hair is past my waistline and is naturally wavy, almost curly, and it's very hit or miss when I decide to air dry it. However, when I use this shampoo along with the coconut milk conditioner there is a huuuuuge difference in my hair's texture. When I air dry it now I don't have to add anything else, no frizz serum, no leave-in, etc. I end up with really soft beachy waves. Now when I flat-iron my hair, it becomes so smooth that everyone thinks I got it rebonded. This shampoo and conditioner definitely saved me the trouble and cost of having to get that done, after all when your hair is over 2 feet long it would take forever and cost a sh*tload. I think $8 a pop is definitely worth it and I will definitely be buying this line again..

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rated 4 of 5 on 5/9/2012 2:37:00 PM More reviews by zzuzzua

Age: 19-24 Skin: Other, Other, Not Sure Hair: Other, Other, Other Eyes: Other

I like this shampoo much more than conditioner (which doesn't leave my hair feel moisturized after it dries out).

This is a nice drug-store product. Price is a bit over average for drug-store brand but I don't mind because it is better than most drug-store shampoos I tried before.

First of all, it doesn't contain sulfates, it is not 100% natural product but it is not full of bad stuff either.

It smells amazingly, it reminds me of mixture of cocoa butter and coconuts, very tropical rich smell, but it doesn't linger in my hair for over 12 hours, it's not over-powering.

Consistency is a bit weird, it's like a gel and you feel like it will net be enough for you to clean your hair, but it absolutely is!
I don't use more than normal amount of shampoo I would use with other products (about 50p size). It lathers nicely, it leaves my hair very clean. It does dry out hair a bit and probably because it doesn't contain silicons, or parabens, or sulfates? You need to use good moisturizing conditioner after.
I used conditioner from this line and also macadamia oil masque. It works well with macadamia oil masque as deep conditioner, it left my hair very soft, easy to manage, reduced frizz and it was smelling heavenly. However, both of this products have quite strong smell for the first couple of hours, so if you don't like products that lingers in your hair (up to 12 hours) then don't buy it.

It is not miracle product, it won't straighten your hair, but it will be less harmful cleanser for your hair with nice smell.
If your hair is overly damaged and dry I would say you need to use something else to "fix it", I use this followed by deep conditioning treatment.

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