this is my first concealer, so i don't really know what to expect, but i don't need much face makeup besides under the eyes because of the stress of school. and it's not that good... it definitely creases, idk what bad creasing is, but it just settles into my fine lines that i didn't even know i had.. far away? not noticeable. close? bothers ME, and when it bothers ME that's all you think about, right? people going to notice it? why are they not looking directly in my eyes? had high hopes for this! really did, but i'll have to experiment more

I've bought this more than a couple times. It is my go to concealer and does what it's supposed to. It blends well and covers nicely. It could last alittle longer but it gets the job done.

I like this concealer. I think it gives a good coverage and Lord knows I need it because I have some bad under eyes circles. It doesn't crease too much on me and the wear time is great

Update:
Lowering the rating to a 4. This turns oily on my face after 3 or 4 hours and by then, it's already wearing away. You must set it with powder to make it last, but even then, I can't guarantee it'll last all day, and I can't guarantee you'll be shine-free. I love the luminous/dewy look, but this is just plain oily on my normal/combination skin. I thought this was the perfect concealer, but apparently not. *sigh* Still searching for the perfect concealer...

Original review:
This is perfect for covering face blemishes and dark circles as it doesn't cake up, settle in fine lines, or settle in pores. It also has a very natural finish and lasts all day without looking, oily, fading or transferring. It might be oily by the end of the day for those with oily skin, but it's fine for my normal/combination skin.
The one thing I would change about this concealer is the pigmentation. It's funny, because Maybelline says that it's "flawless that lets the real you come through." Well, nobody wants the real them to show through when applying concealer, but it's not sheer at all--it's medium-to-full coverage, but buildable.
Its consisency is very nice. It's a creamy liquid that blends seamlessly into the skin and is best applied with fingers. I just dab it straight from the doe foot applicator to my face ("unhygenic" and "bacteria can get on the applicator from your face," I know, but I don't really care because bacteria also lives in your liquid foundation, liquid eyeliner, kitchen, bathroom, and in your mouth, so I'm not going to freak out for no reason here). Also, unlike cream concealers, you don't need to warm it up prior to application.
The packaging is also perfect--it's thin and sleek, making it very convenient and travel-friendly.
25 Medium is the perfect match for my NC30-35 skintone with slight yellow undertones, albeit a bit too yellow, but I can make it work.
This concealer is quickly replacing all my other [high-end] concealers. I used to have to use multiple concealers for different blemishes in multiple shades, but now I only need this one concealer. Not to mention that it's much cheaper than the others. This is probably the best $5 I've ever spent.
Guess I won't be seeing my MAC Studio Finish and YSL Touche Eclat for a while.
Would I repurchase? Yes.

This has quickly become my go to concealer. It blends really nicely and gives a great finish. I haven't had any issue with creasing at all. For less than $6 you really can't go wrong!

The lasting power of this is probably 7-8 hours and I think for drugstore it's amazing. It does settle in to little lines under your eyes a little bit, but if u blend correctly, you'll have no issue. It's really good at concealing blemishes and a little goes a LONG way. It is definitely a matte concealer so my only complaint is that when you put this over a blemish it can look pretty unattractive, but if you have oily skin, this is definitely for you!

I have genetic dark (purplish) circles under my eyes and also have some dark spots (melasma) near my eye area so concealer is a MUST for me. I simply love this concealer ! I've been using MUFE Full cover and its just not working for me anymore for whatever reason.
I dont know what made me pick this one up -- i have drawer full of concealers that just dont work.
This one is creamy and thick, application is a breeze, it blends like nobody's business and stays put for most of the day! It doesnt crease in my fine lines either - I already bought two one for my purse and one for home. I hope they don't discontinue any time soon!

This concealer stays put throughout the day. It has great coverage and the colour helps brighten my eye area. I dab on a couple of dots with the wand and then I blend with a concealer brush + my ring finger.

I have Nw15 skin and the color 15 is perfect for me. It is pink so it's perfect for concealing blue around the eyes. (I don't have dark circles per say, just a lot of blue tint). I like to use a lot of concealer and applying it in a triangle shape to avoid the panda effect. It's really perfect, I said it with HD powder and it last all day. It's also a dream to blend and doesn't cost as much as my HG MUFE lift concealer.

It was on discount in my local department store, so I decided to give it a chance and see what all the fuss was about.

First of all, good packaging choice: the sponge applicator is way more hygienic than the pots in which you have to rub you finger over and over again. It works better this way, since you can also have a better control of the amount of product you are using.
The texture is very lightweight, maybe not the better choice if you have very deep dark circles, but with the advantage of being easily blended and not getting clogged over your fine lines.
The available shade spectrum is also very versatile, covering skin tones from the palest to the darkest, which is a refreshing novelty in the drugstore cosmetic market, typically very limited on this concern.

Thus, though it is far from being the best concealer I've tried, it is undoubtedly among the better ones you can find in supermarkets and drugstores, and a very good value for the price. Way to go, Maybelline!