ELF seems like one of the cheapest kinds of makeup out there but is still high quality. Smart Shopper Daphne Munro recently compared makeup brands and ELF was consistently at the top in terms of price and quality. Here's the link to the comparison:
Purchased this because it had great reviews on YouTube. I almost got one of the darkest shades "Carmel" but I changed it at the last minute. The next shade lighter, "buff" turned out to be too dark for my skin anyway. It kindof has an orangey look to it as well. But I digress. I wore this foundation to my senior prom and I noticed that in pictures my skin looked very oily (which is weird because I have dry skin). Also, by the middle if the night, the coverage was faded and my face looked sort of blotchy. I love the packaging and the pump is awesome, but overall, for me personally, the color is wrong, the coverage fades, and the thickness is way too heavy. I'll be saving my money for a better foundation.
I was really pleasantly surprised by this product. It took me forever to get the lid off, to me it looked like a screw on cap and pour bottle. To my surprise, it's a pull off cap and pump bottle.
The color selection is limited and the colors tend to run light. A Sand color is typically 3 shades darker than what I would normally wear in any other brand like L'Oreal.
I tried the product on my hand in the store. I know that is frowned upon but I hate returning things and Sand was a perfect match to my lightly tanned pale olive skin. The formula is fairly thick and went on creamy and is medium coverage. I think you could build to full coverage and add powder to set it. The coverage was very even and it's very easy to blend as it doesn't set for 2-3 minutes. I have read this is a dupe for a MAC foundation but I don't use MAC.
It has a semi matte finish but still looks a little dewey and luminous. It's better than way more expensive that I have bought, both at the drug and department store.
I have very dry, sensitive skin and this works really well. That being said, I wouldn't recommend this if you have oily skin.
EDIT: I would also not recommend this to anyone with sensitive skin. My skin is and after 2 days of all day use, my skin was very irritated. I had red spots and a burning feeling.
Such a shame because it's great otherwise.
I'm really enjoying this foundation. In the summer months I wear it in Buff, and during the rest of the year I blend it with a little bit of the Sand shade.
It has medium coverage and a dewy finish. I have dry skin and I find that my skin is comfortable throughout the day wearing this foundation. It looks very natural, is easily blendable, and does not settle into pores or lines in your skin.
Using the E.L.F. Mineral Infused Primer I can get about 16 hours of wear with this foundation (I know!).
I don't have any issues in terms of colour matching... I know it's only available in 6 shades and at the time I purchased it, Buff was perfect for me. When it was getting a little dark I purchased the sand and I mixed the two together until I got a shade that I was happy with. I know I still have to go through the trouble of mixing foundations, but I don't mind at all (Even if you're mixing two shades, $12 for custom foundation is not bad at all).
My only complaint with this is that the pump is not consistent. The first bottle I purchased, the pump stopped working on me when the bottle was about 1/3 full, but I haven't had this issue since. Even then I just removed the pump from the bottle and used the product off of the base of the pump itself until there was nothing left in the container.
I really like this foundation, but poor color selection.. I like that it doesn't dry super fast it gives you a chance to blend it in, it's creamy, Medium coverage but I always build it up to full coverage, feels light weight! Not thick or cakey. I have other foundations but always find myself reaching out to this one..Ine more thing that I truly love is that it's Not completely Matte, it's in the Middle Dewy & a little matte!.. Affordable as well.
This is a good coverage foundation, but it's more for dry skin. I have oily skin, and my face looked like a greaseball. I can't comment on how long it stayed on, but it was very greasy on me.
After using Clinique's liquid foundation for ages, I decided to try this MUCH cheaper brand out of curiosity. Well, I threw my Clinique away! I have dry skin, but a really oily forehead. I found that Clinique always gave me a 'dewy' look all over, while E.L.F. gives me more of a matte look, which I love.
Apply with their stipple brush and you'll be thrilled.
Although it may be cheap, it's not the best foundation. It does give a good coverage but I don't feel it lasts long enough. I put finishing powder on top, but that doesn't seem to help at all. The smell is awful but bearable. I usually use it when I'm going places only for a couple hours. I would only repurchase again because its cheap.
I bought the other day for my mother. And let me just say that my mother love it. It give her the perfect flawless foundation.
I hate this stuff. It gave me a reaction within five seconds of it being on my face because of the fragrance. The fragrance is way too strong. It also looks very cakey when you apply it. I hate it.