I am on my 4th eyeliner pencil from Milani. I LOVE this product. I always have used black. It is dark, creamy, and long wearing. I put it on in the morning and it is still there at the end of the day. I line my upper lash line and upper water line but not my lower waterline, so I can't comment on staying power there, but on my upper lines I have never had an issue. Because of its creamy-ness it has a tendency to smudge a bit upon application if you are rushing it. But once it dries its on there for the whole day. I also have UD's 24/7 Glide on Pencil in Zero, and to be honest, I prefer Milani's. Cheaper and blacker in my opinion. There is only one place that sells Milani in my area and they dont have the full line, so this might be hard to find. And I much prefer a twist up eye pencil as opposed to a standard pencil because I feel like I waste a lot and that I end up purchasing more. But all in all this is a great product and I will continue to buy it.

I love how smooth and pigmented this is, but....it irritates my eyes! I apply liner on my waterline all the time, but this is the only brand that does not agree with me.

One of the best liners I've ever used! It glides on so smoothly and it's so pigmented and black. Once this stuff is on, it's not going anywhere. What doesn't make sense to me, is that it's supposed to be "metallic"? I don't see that, nor do I want it to be metallic..

I LOVE THIS PENCIL EYELINER. It is my HG since it has been the only one I have found to stay on my waterline all day. But, the only down side it has from me is that since its super creamy, it tends to wear down quicker than other pencils I've tried, but I will still continue to repurchase.

This is my HG pencil eyeliner. When put on, it comes on smooth, gel-like, very creamy, & so pigmented. You can blend, but I think you better move fast with blended. After a min, it hardens & all of a sudden, it's a permanent liner on your eyes for days. For the waterline, I have oily lids, & it lasts for about 3hrs without running off. I'd say that's amazing for me. Idk why girls are obsessed with the water line & trying to find something that stays 24/7, that wouldn't make any sense on an eye water line; just saying. The only downfall is that I don't have the sharpener for this brand & am currently using a Loreal one that has a small & big hole. It doesn't make the tip sharp, & idk if it's ever supposed to be, but that then makes it harder to make smaller, thinner lines. If I should buy the size from Milani, can someone tell me to? Other than that, this item's AMAZING! I even heard it's better than UD's 24/7 liners :) continued >>

I LOVE this eyeliner.

I've used everything from MUFE to Urban Decay to random Korean brands looking for something that won't smudge after setting, stays put, and is easy to work with. This ticks all the boxes. Really creamy and easy to use. Perfect black. Love love love, I totally recommend it.

Creamy, long lasting and easy to smudge (right after it's applied). I often use it on my waterline and sometimes for tightlining. I don't think I've ever see a drugstore eyeliner pencil perform better. I also have it in teal and brown.
I don't have oily lids but they are deep set and this never transfers. Love it.

I use to be a high end snob with my makeup. But I grew up and realized what’s the point of splashing out $20 on the urban decay eyeliner that keeps smearing? I would be wandering around in target and always check out this eyeliner but never mustered up the balls to actually buy it thinking, “It’s just a drugstore liner, if my high end eyeliner smears all over then a drugstore one can’t be any better.”

That’s damn awful logic right there guys :x I finally got so fed up with my urbandecay 24/7 eyeliner that I bought the milani one with high hopes and it has been one of the BEST cosmetic purchases EVER.
Super pigmented, goes on smoothly, does NOT smudge on my WATERLINE and has amazing staying power. I even did a waterproof swatch test on my hand at home. When I swiped my finger across the urbandecay eyeliner it smeared as expected while the milani one stayed put. Ah jeezzz why didn’t anyone tell me about this product sooner! Could’ve saved so much cash to splash on some more inglot eyeshadows :>

I didn’t have any sort of reaction/irritation with this eyeliner like some reviewers did and I’m glad I didn’t! Such an amazing product with a comfy price tag. I’ll be repurchasing this without a doubt.
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This is my favorite eyeliner by far. It goes on super smooth and lasts all day on my upper and lower lid. Also, I love the fact that it can be applied on top of my eyeshadow, which is not the case for my MAC or Urban Decay eyeliner.

Bought this eyeliner since it was compared to Zero and Perversion (UD 24/7 Liners). While it glided on just like the UD liners, the staying power was not as long as the higher end UD liners. Nice color pay off, I can get nice color by "dotting" the liner in my lash line. Works well, but doesn't last long. Because of it's creamy and soft consistency, you're constantly sharpening.