I got this because it was 50% off, so it was only a dollar. I bought because with such a low price I figured I had nothing to lose. I bought tart because I wanted a sort of peachy pink color. The color wasn't like the cap to much but I still liked it. If you do want to be sure of the color I would suggest you go to the website and look at the colors: http://wnwbeauty.com/Product.php?Pid=49 . I think the color was nice, but make sure you don't press to hard or it might be to much color. The product was great and is very nice on my lips.

I bought this in Tart, #101. Like most of the reviewers, I thought I was buying something that would be sheer. I wanted something that would add a little fresh, natural color to my lips. The color is not very similar to the cap at all. On my olive-y skin and pale lips, it came out like the color of a creamsicle. Not flattering. It had a nice mint tingle, but that faded rather quickly, and it dried my lips out quickly too, along with the color fading out. I would like to try another color, but it would be hard to since the caps don't seem to match the actual product at all.

I bought this in spice. I thought it would be sheer and shimmery, something that would boost my natural lip color without being too obvious. It actually turned out to be fairly pigmented (more pigmented than most of wnw's cheapest lipstick line) and non-shimmery. And I love it! It is slightly minty like burt's bees, but not as strong. And it seems to be moisturizing! I loooove it!!

I love lip balm and gloss products (not really a lipstick person to begin with), and was looking for a brownish/bronzy balm. The cap to the Nutmeg color resembled what I was looking for but the color is completely different. It has more of a reddish tone to it. Also, it does wear like a lipstick, very heavy. I didnt find it very moisturizing at all - more drying than anything. The mint smell was too strong and distracting. I wiped it off within 5 minutes of putting it on. I only used it once and put it up for swap.

Although this wasnt for me, if your looking for a lipstick-like product at a cheap price this is perfect.

Will update this review as I just bought it in Berry today. Ingredients list looked pretty good, not fragrances nor parabens. On me the color is kinda like how my lips look after drinking red wine. A deepish purply-pink-rosy shade. The packaging is also quite cute.
edit:5/23/10. this color really isn't as dark as I thought, still a nice color. It does wear off quickly, but it is cheap. I will be looking at silk naturals' lipsticks.
edit: 7/4/2010- I lost this and didn't even miss it until I saw some other ones in store.

This stuff really surprised me. I picked it up thinking that since it was only $2, it couldn't hurt to try it. I expected it to be very sheer, so I used a little extra force when applying it. I was shocked to see that it was actually quite pigmented. I bought the color "tart" which is sort of a coppery shade in the tube. I thought it might be a little more orangey than what I was used to, but it worked very well with the natural color of my lips, and on me it is very perfectly between a subdued peach and pink. It was just a bit less pigmented than a lipstick, so I think it's pretty perfect for adding some color but still having a natural-looking lip.

I bought this in Berry, which turned out to not be as pigmented as I was hoping for, but I see that other shades apparently have more color payoff. It does feel pretty moisturizing, and I can certainly see myself using it on top of other lipsticks. For the price, I'm definitely willing to try other shades to find some that I might like more.

I bought Cinnamon and Berry.
Berry is a pale pink-purple. It collected around cracks and highlighted them. Contains shimmer. I returned this the same day.
Cinnamon, as several reviewers mentioned, was a highly pigmented red with no shimmer (honestly, if they put in shimmer, this would be way over the top). It collected in lines after a while, making them redder than the smooth parts on the lip. While I'm not satisfied with this product as a lip balm, I like having something like a lipstick. This has no staying power, it comes off on cups, the back of your hand, etc. I can't fault WnW for this because they never said it's long lasting. However, I have noticed that my lips had a stained appearance after I had rubbed the product off, but it looked like I had just eaten a cherry Italian ice. As others have mentioned, you need a mirror when applying this.
Over all I don't think I'm willing to try any more colors of this product. I looked in a damaged package of Spice and though it was a rosy pink, I think it will have the same issue as Cinnamon in that it will collect in lines.
ETA: After a few weeks of using a gentle hand in dabbing the product on, alone and over lip balm, I've noticed that every time I use this my lips seem to be really chapped the day after. I know it's not my lip balm because I've gone through 3/4 of the balm without any problems. Alas, I guess this isn't salvageable.

Have worn this shade "33388"( which is a pinky spice color) for a year. The slight mint flavor has stayed true (unlike the Burts Bees brand which spoils after a few months). The texture is less silky that Burts, but the color stays on longer. It is not sheer, but more like a lipstick. The $2 price is great. This is one of Wet 'n Wild's better products.

I really like this balm. It's honestly more of a lipstick than a balm. I have #107, which is a frosty taupe. I can't remember the name. I thought it was gonna be the kind of shade you'd see on a 50-something midlife crisis-er who tans way too much, but to my surprise it came out a lovely muted mauve-y shimmer. Looks pretty good with my pale skin & dark hair. It has a slight minty flavor & tingles upon application, and the formula is great. It's similar to the Burt's Bees counterpart, but drier. Which is good cause drier means it lasts longer. I will be picking up more of these, the red shade really caught my eye. continued >>