This is a full-coverage foundation with a matte finish, and it comes in several shades for warm, cool, yellow, and neutral undertones, which I appreciate greatly as someone with neutral-yellow undertones, who has difficulty finding an affordable drugstore foundation that matches. My match is 300 Golden Beige.

As expected of full-coverage foundations, this liquid feels heavy on the skin, so while you probably won't need a concealer for dark spots, this is going to feel a little uncomfortable and unbreathable sitting on the skin throughout the day. I find that this covers pores well, and while it has a matte finish upon setting, throughout the day it starts to elicit a dewier finish as oil starts to peek through, but it's no oil-slick; in fact, oddly, it looks a little fresher and less dull throughout the day. But for those who want to remain matte, blotting paper will fix the shine.

The packaging is decent; the foundation is a tad bit thick for a liquid, so I find myself holding my thumb over the opening and tapping it onto my thumb up-side-down to avoid pouring out too much product since not much is needed for a full application. If this came with a pump, it would be more hygienic and a lot easier to dispense.

This has instantly become one of my favorites for full-coverage and matte finish at the drugstore price range ($12) and quite rivals Clinique's Stay Matte Liquid Foundation ($23). I wouldn't wear this everyday because it's heavy, but it's an affordable option for occasions in which durable coverage is needed. A more lightweight, medium-coverage and slightly more affordable option (not to mention better for everyday wear) is L'Oreal True Match Super-Blendable Makeup.

I like a heavy coverage foundation but hate the feeling. This foundation feels gross on your skin, but it does the job. It stays on all day. In order to remove this foundation, you need a strong make-up remover (not my all natural Neutrogena make-up remover) otherwise it will be streaky. If you layer the make-up, it will be streaky as well. So try to apply everything evenly and while wet.

I have tried Early Tan and Natural Tan which looks great under florescent light but looks orange under natural light. I hate that. I hate that about almost all over the counter foundation. Colorwise, I switched to Urban Decay Naked 4.0 and I am so much happier. I have olive skin with yellow undertones. Revlon Colorstay is good for people with pink undertones. Caramel is nice for yellow undertones but much too dark for me.

Hear me out. Please, please take me back.
I was wrong, but you were wrong, too – bringing that Soft flex into our relationship. I just couldn’t stand it.

I know it’s been 5 years since we had our time together, but for me it feels like nothing has changed between us. While I've been away, hanging around YouTube, I fell in with the wrong crowd: MAC Studio Fix fluid and powder– left me broke down in a mess of breakouts. Nars Sheer Matte – just never really did anything amazing. Dior Forever was nice to me but I had to pay and pay for all the goodness. Kat Von D lock it tattoo – the worst kind of liar, made a fool out of me. MUFE – HD and mat velvet, neither ever really settled in, we never dated more than two days straight.
I’ve even been messing around on your block: Maybelle Superstay Silky and AgeRewind were good times but the color never really worked out...And I know I've been seen with a few of your relatives (Colorstay mineral mousse, Colorstay Active - neither as good as you) …I could go on and on.

Last week, I saw you in Walgreens and couldn’t resist. All the old times – before soft flex - came to my mind. I didn’t see soft flex anywhere around the packaging. Checked your color range and promises, took you home and regretted the purchase until the morning when I put you on and the old, sure, perfect fit was all over my face with no transfer, no fading, no color changes. You held the oilies back like the champ I remember. I’m thrilled to be back together again.
I’m through searching. My foundation “collection” has been a farce. An expensive ride and I’m done, the buck stops here with no breakouts, I don’t have to break the bank for a reliable full cover foundation that easily slips into something more lightweight if I use a blending sponge. I’m sticking with perfection.
...but while I was away, I see you've found out just how good you are: Your price has gone up at least 2 usd :s sigh

Needs a pump, but otherwise almost perfect. The color selection is awesome for us ghostly girls! I'm a super pale, acne-prone, scarred & large-pored mess. I found this foundation after using EL Double Wear and finding it too dark. Does not break me out, covers my redness & pores and lasts through my work day with minimal shine. continued >>

I love this foundation, only down side is that i can't find my right shade. other than that, keeps you shine free and has a very good lasting power.

This is the first drugstore foundation I have ever tried and I was pleasantly surprised. I have combination skin that's on the oilier side so the combination/oily one works great with my skin. There are a lot of colors available which I think is great; I purchased the shade nude 200, and I think it matches my skin. I usually go with MUFE HD in 118 just to give you an idea of my coloring. This foundation dries very fast so you need to be quick when blending it in or else you'll have streaks/uneven application. I don't get the point of it having spf 6 because it doesn't actually protect your skin but when you're photographed in flash it gives you that dreaded grey foundation look. Another think I don't like about this foundation is the packaging. I hate that it doesn't have a pump. 1) it's hard to control how much product you get without making a mess 2) it's unhygienic having to constantly expose the product. Would I repurchase this product? Yes, but I just wish it had no spf and came with a pump.

This is the best liquid foundation I have ever tried! It has a shade light enough for my extremely pale skin!
Pros:
Covers well
Stays on
Controls oil
Cons:
Packaging
Can look cakey if not applied right and blended well

This is probably my 4th bottle of this stuff. I've tried foundations ranging from $6 to $50 and this is my favorite out of them all. It retails from $12-$14, being on the more expensive end of the spectrum on drugstore foundation but if you want a full coverage foundation with a lot of color options, this one is great. I'm only taking a lippie off because of how fast it dries. You have to be very quick with your blending, otherwise it won't buff in very well. However, if you apply to one area of the face at a time, you really shouldn't have a problem. I also don't like the fact that the bottle has no pump, but that's nothing new with liquid foundations. Despite those two minor flaws, I will continue to purchase this foundation every time i run out.

Best drugstore foundation I've tried. I use this when my skin just looks awful and it covers up all my redness!

This is a terrific low priced product for oily skins. Bought on a 3 for 2 deal at Boots. Normally about £12 I think. I have very combination skin with horrendously oily t-zone and very dry undereye/cheek area. So, I have to bias any foundation to the oily skin products. This foundation applies very thinly and doesn't look makeuppy or heavy. Coverage is quite good but resist the urge to build (although it is buildable) and instead experiment carefully with concealers under (yes!) or over the foundation. It is long wearing and generally remarkably transfer resistant. I do find it a bit drying feeling on the non-oily areas but honestly at this price point, that's hardly grounds for complaint. Packaging is a damned nuisance - heavy bottle (annoying for travelling) and you have to glop it onto the back of your hand and then dip the brush into the product. Give me a cheap light squeezy tube any day. This really is an excellent budget priced product. It is only my fixation with finding a foundation that can provide a mattifying effect on the t-zone whilst not drying the undereye/cheek area too much that is pushing me to test out ever more expensive foundations.