Very pretty pinky nude mauve. It looks alot like NYX Thalia and is perfect for everyday looks. I love it.

This along with my Bobbi Brown "Brown" lipstick are my favorites!!!! It's a mauvish pink with a touch of brown and the look it gives my lips is a very usable neutral lippie. I love love love this lipstick. I literally don't have to try hard with this product.

Perfect MLBB for me! I prefer a mauve-y lipstick. Definitely shows up, but only a teensy bit which is exactly what I wanted. Texture is nice. Took off a lippie because it doesn't stay very well, and also because I find myself passing it over for other colors a lot.

This is a light-medium mauve pink colour. I have NC40 neutral olive skin, and not very pigmented lips which are pale mauve/red in colour. This lipstick doesn't really show up much on me. It's funny - I took along some of my own lipsticks to the MAC counter, as comparisons, and tested on my hand, Modesty comes up darker than many lipsticks which do show up on me (like Revlon Mauve It Over, which despite the name isn't mauve), but I guess it's the mauvey undertones which are causing it to disappear. I can make it wearable by using a darker lipliner, and by putting coloured glosses on top, so it's not a complete waste. I can make it into a decent nude lipstick. I like the formula, and find it quite long-lasting and not drying. However, I was looking for a MLBB shade, and not a nude lipstick, so that's why this didn't work for me. I need something with more rosy undertones.

EDIT Jan 2012 : I actually really like this. Now that it's winter and my skin's got lighter, it shows up better on me. I still always make sure my eyes have lots of liner on them and that I have a lot of bronzer on when I'm wearing this though, to stop it washing me out. I'm increasing my score from 3 to 4, and I would buy it again. It's the first permanent MAC lipstick I've ever liked!

I love this lipstick, a natural lipstick that goes on beautifully. I'm mainly raving about the colour, i've never found one as close to my natural lip colour! It goes on loving and makes your lip look full, although wish it would last abit longer on!

yes!
after trowling through lipstick after lipstick, i have FINALLY found one perfect for me!
the colour is a cool, true-medium, rosy pink. the perfect 'my lips but better' for me. i have a fair mediterranean skintone which can look a little yellowy. and when people call certain lipsticks perfect for them, i just look like i applied pink tippex to my lips.
the fact that this is a true medium pink, is crucial - because i find a lot of lipsticks are either too pale or too dark and just never quite seem to work. but this is perfect for ladies with similar skintones to me. fair to medium. it makes sense really because pale pinks suit pale complexions, medium pinks suit medium complexions and deeper pinks suit deeper complexions.
with this, i don't look like i am really even wearing lipstick, i just look better somehow when it's applied! (if that makes sense).
very moisturising, shiny and long-lasting as well.
i may have found a staple lipstick!

MAC Modesty cream sheen lipstick is a pinkie mauve neutral color. It is opaque and applies very smooth with no problems. On my tan and mac nc 40 skin tone, Modesty looks pinkie and mauve tone like my lip but better (MLBB) color. The color is a little deeper than MAC Viva Glam V and contains no shimmers. The wear is average lasting about 2-3 hours on my lip and this does not dries out my lip at all either. I would recommend Modesty to anyone looking for an everyday understated pink color and for any one with a cool or a warm skin tone, but people who are tan and darker might find this a little wash out on their lips in a pinkie mauve type of color.

Although I personally feel like MAC products are overpriced and you can find drugstore dupes that are just as good of quality, I do love this lipstick. Perfect "my lips, but better" lipstick with a slight pinky/beige tone. Nice and creamy, too. Lovely lipstick shade for ladies with medium complexions. It's pretty & natural looking, which is exactly what I was looking for continued >>

I have medium skin tone w/yellow undertones.. I love this lipstick. Looks similar to my natural lip color but adds a more pink tone. I apply a chapstick before I put this on and it goes on smoothly and beautifully.. great color for every day wear! It also pairs beautifully with all of my lipglosses because of how neutral the color is.

Very close in color to MAC's Brave. Only difference is the finish. Brave is a satin finish and Modesty is a cremesheen. This color is very my lips but better. It's also slightly darker than my lips, although it goes well with both dark and light colored glosses. Love it. NC15 for reference.