I love it! You mix it with water to apply and amazingly it doesn't come off. I have very watery eyes so it is unusual to have my eyeliner stay on all day. I also like that you can make it very dark or more like a wash depending on how much pigment you mix in. The blue color is subtle, it is less harsh than black which I like.
I use this for tightlining and it makes my eyes look whiter, and my lashes look longer. It's perfect. I've been wearing it daily. It makes such a huge difference, why should I go without?
I use the LM flat brush to apply.
I've always had problems with eyeliners smearing mid-day, this includes brands by Chanel, MAC, Shiseido, Lancome, and Estee Lauder, and so I thought the situaton was hopeless and I'd never find a solution (Benefit eyefit didn't work either). So I'm here to say that this has been the solution to my problem, it doesn't smear, it goes on smoothly and easily (I'm using the recommended Laura Mercier brush), and it stays on all day, yet still it's not hard to take off at night. To me it's been the perfect product and I highly recommend it.
Not a huge fan of LM packaging, BUT, these can be depotted into MAC or ELF 4pan palettes (so I immed made myself a LM cake liner 4 pan palettes lol)
Great color, perfect for tightlining. I don't normally use navy with my blue eyes, but the tightlining technique makes them look very wide open & the whites look whiter. Great stuff! I use the LM flat eyeliner bruh, tried a few others, but this works best for me.
Excellent color for tightlining. Wear with a beige wash. Tightline, then add color along the top of the lashline too. I then top again w/a dry brush & BB Navy shadow. Intense. Add some black mascara. Looks good with a dark lipstick or with something neutral. Tried several Trish cake liners, like LM better. LM stays longer, packaging is better.
Tightlining is right up there with the wheel and sliced bread. It's just a brilliant invention. Brilliant. All my thanks to Laura. If YOU are looking for that elusive chic, expressive-eyed, understated yet unearthly gorgeous look, this will do it. I use it with LM's Flat Eye Liner Long brush and some water and just a bit of time...and boy is it ever so worth it. Makes my eyes--and face--look so damn gorgeous that I've stopped wearing any other makeup. Thanks, Laura dear!
I bought this after reading the fabulous reviews here on MUA...it is worth all of the hype! The tightlining technique in combination with the fabulous color of this cake liner really adds depth to my lashes and subtle drama to my eyes without looking "made up". The navy color really makes my hazel eyes pop! This is a terrific, easy-to-use product. I would definitely repurchase!
Deep, midnight blue color. It's not as crisp and sharp-looking as the black one, so it would do for daytime. I didn't notice it doing much for my dark brown eyes, but it does an admirable job of filling in the lashline. I really love the cake liners as they do stay put all day, so long as you apply them correctly in the morning. Would repurchase, but maybe not this color.
Looks lovely on my eyes. Last and lasts. Everyone has already said everything great about this. It is a wonderful eyeliner indeed.
Like everyone else, I love this eyeliner... I hope they never discontinue it because the color is so perfect. It's black, but not quite black.. with a bit of blue tint, it really distinguishes itself from any other eyeliner. Great staying power, and personally, I think it's fun to use cuz it's like you're doing a bit of painting everytime. =) LOVE IT!!
EDIT 8/23/08: Still loving this product.. just dropping by again to say that i've found the perfect brush to use for this product. I used to use smashbox's thin liner brush, but it didn't really help mix the liner well with water, and the tight lining effect was hard to achieve with that brush. Sonia Kushic (the target/walmart brand yes, price is cheap yet brush is great) makes a thin liner brush as well that works with my LM liner wayyyyy better... almost perfect for me. I can now tightline nicely... just letting ya'll know in case ur looking for a good brush!