After realizing I had at one time or another colored my hair just about every color known to humankind, it dawned on me that, while I had gone a darkish honey blond a couple of times, I'd never gone platinum. Needing to shake things up with my hair, I got on the internet and began reseaching forums and blogs to figure out the most surefire, safest way to proceed and headed for my neighborhood Sally Beauty.
It took me 3 bleachings (using Wella Wellista, I believe it's called and Sally's peroxide 60) to get most of the color out but some random carrot-colored and cotton-candy colored stripes remained. Not wanting to subject my hair to further damage with yet another bleaching, I decided to go to the toner and see if i lived up to its reputation. I did pay particular attention to advice from other users to NOT exceed 5-10 minutes of the toner application or it could go very lilac/gray in color which I didn't want, so I split the difference and left it develop for 8 minutes and then rinsed.
One word...WOW!!!! Not only did it remove all traces of the orange and pink remnants, but my hair is an even more gorgeous shade of platinum than I could have imagined.
I'm so pleased with how the platinum turned out that I'm going to stock up on the T18 White Lady Toner. Out of the spectrum of colors to whiich I have subjected my hair, this platinum trumps all the others (think Gwen Stefani or Jean Harlow platinum).
And now for the "sad" part...Going from black to mahogany and now to platinum, I'm forced to go buy myself several new makup shades that complement my new hair color (what a perfect excuse to go to Sephora, LOL!).
I highly recommend this toner and say in all honesty that I couldn't be happier with my new color and I know a big part of that is due to the White Lady toner. If you have healthy hair and have ever thought about taking the leap to platinum, make sure this product is on your list!
I started with bleached blonde hair that was a little too yellow for my liking. This toner turned my hair an awful lilac shade.
**TIP** if you have used this product and it did the same to your hair, here's how to get rid of the purple: Mix 3 parts lemon juice to one part conditioner and saturate hair with the mix.
Lightly towel dry and blow dry til almost completely dry, finish off with just rinsing hair with lemon juice and styling as usual.
Love this toner, I have several bottles of it right now so I don't run out at the last moment. It gives the platinum blonde results that I want. It sometimes turns my hair grey, but only if i wash my hair with hot water first, which makes the hair more porous. The only other bad thing about this is the bottle should be a two ounce instead of a 1.45
Wella has changed their packaging, it isn't in a yellow and white box anymore, it comes in a pale blue and white box now. And yes, The T18 Ash Blonde IS the same as White Lady. The lady at Sally's reassured me it was the same thing. It turns the bright purple as always and everything. Dif name, dif packaging. I used it tonight and worked great as always. On another note, I've found the best way is to just let the gray/purple fade unfortunately :( hope this helps ya'll!!
I used 40 vol and quick blue, then I toned with White Lady mixed with 20 vol. I applied it quickly, let it sit for 5 mins and rinsed. It is a gorgeous white-blonde. Everyone's hair is different, but I speak for many when I say "don't leave it in more than 10 minutes!" That's when hair starts to turn purple and gray. Also, when mixed with the developer it should turn a bright electric purple! Mix it completely and let sit for a bit, until it's the right shade. I swear by this stuff :)
Probably one of, if not the best toners in the world. Also, Clairol has discontinued EVERY colour of their Clairol Creme Toners...so Wella is all that's left (sadly P&G owns Wella, as well as Clairol..so let's hope Wella toners stay around).
I bleach my hair to a very pale white/yellow. I then tone with White Lady T18 and 20 volume creme developer. I leave it on about 15, maybe 20 mins. After washing and deep conditioning, I am left with snow white hair. Not a hint of yellow. NO grey tone, NO purple tone, NO blue tone...just snow white hair. I love it!!!! Also, my hair is left shiny, healthy looking with superb texture! Thanks Wella, and Procter and Gamble...leave your hands off Wella Creme Toner!!!
I am surprised at the bad reviews. I have been platinum for years now, and I have tried so many different toners. I like Clairol Creme toners, and Manic Panic toner. I like Wella White Lady too. I think it works great. I was going for black to platinum and I was having trouble getting it to tone right with Clairol, so I tried this out. It worked beautifully. Nice pale white hair. The downside is that is doesn't last that long, I notice when I use it having to touch up every other week or so.
I still think it is a great toner. I just bought some today to touch up my hair it is looking a bit too brassy. Like people said, make sure you got the T18 White Lady .
** Everyone using this to tone your blonde hair, make sure the box actually says "T-18 WHITE LADY" and the color of the mixed toner is VIOLET, not red or brown or anything else... if its any other color after mixing it with developer, its probably the wrong color in the White Lady box, in which case DON'T use it and take it back to where you bought it! This happened to my friend, and apparently a few others on here from the reviews below! The color out of the bottle should be a transparent brownish color, but after you mix it with 20 vol. developer, it should turn violet. Mix and then wait a few minutes to ensure it turns VIOLET before using... **
That said, I used this to get my hair a beautiful shade of platinum/white blonde... I bleached my hair at home to a pale yellow, and then toned with this. It's so platinum/white looking, its almost TOO white!! lol but I love it. I used it with 20 volume peroxide and left it on for about 35-45 mins, because my hair was still bright yellow in a few spots and I didn't want to re-bleach. Personally, it's been 5 weeks and this toner has not faded. Maybe a little, but not noticeably, my hair hasn't become brassy at all or anything like that. If you maintain your hair with a purple conditioner or shampoo once a week, you should be able to eliminate that problem and keep out the brass entirely. I use the purple Clairol Shimmer Lights Conditioner once a week, and it's kept my hair white so I haven't noticed any fading. I love this toner, and at only $6 from my local beauty supply, it's definately a steal. I only have to use half the bottle to tone my entire head, so I still have half left... and it won't take half to just touch up my roots, so for $6 I get a full head and then a couple root applications out of one bottle (on my shoulder length hair). This is my go-to toner and I will *always* repurchase!
Went from dark brown to a greyish/sandy blonde. I think i bleached my hair to the bananna color everyone talks about, but was scared to over bleach it. Then, I toned with with Ivory lady. I left it in for 20 mins. and my hair came out a browish/grey. I freaked and washed it a few times. Now it is the greyish/sandy blonde color. My hair was blonder before I toned it. I'm sure if i wash it a few more times the grey will come out, but I'm still not sure how to achieve the platinum white blonde I want. Any advice will be welcomed!!
As far as Ivory lady - it did take out the brassiness. i would def. try it again to get the results I want.
I went from dark brown to planum blonde with quick blue beach and then white lady. I left it on for 5 mins and then rinsed my hair looks awesome! But I don't know y the package says lv for 30 bcause my hair wouldve been grey! 5 -10 min and it looks beautiful. Oh yeah will def buy again only toner i love tries manic panic and it sucks
I bleached my hair using quick blue and 30 vol and used Ivory Lady and thought my hair still looked too brassy. So I was weary to use White Lady after reading these reviews, but I ended up bleaching my hair again with 40 vol and using White Lady and my hair came out beautiful! A gwen stefani white, just like I wanted. Definately will use again :)