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Liquid - Rimmel - Lasting Finish 25 Hour Liquid Foundation

rated 3.8(648 reviews)

  • Average Rating: 3.8
  • 72% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 4 of 5 on 12/8/2011 6:46:00 PM More reviews by xbrightxeyesx

Age: 18 & Under Skin: Combination, Fair, Not Sure Hair: Other, Other, Other Eyes: Green

This is my HG foundation!! I would say it has medium coverage, but it is buildable to become heavier. It covers all my blemishes, acne spots, and redness. I have very oily skin, and this foundation kept my face shine-free the entire day (7am - 7pm). I'm sure it lasts longer, but I haven't had an occasion where I would be wearing makeup so long yet. It doesn't feel like you're wearing a mask, looks very natural and flawless, and it is EXTREMELY blendable! And the squeeze tube makes it easy to control how much product you get. The only bad thing I have to say is that the color selection is very poor. There aren't many shades available for darker skinned ladies as well as paler ladies. The 100 seemed darker than the 103, which was odd. But overall, I would HIGHLY reccommend this foundation to anyone!!

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rated 4 of 5 on 11/28/2011 4:43:00 PM More reviews by silverplum13

Age: 30-35 Skin: Combination, Olive, Not Sure Hair: Black, Straight, Fine Eyes: Brown

This is what I wanted Revlon Colorstay to be. Between the two foundations, I'd pick this one every time. First of all, Lasting Finish applies like a dream. It is "wetter" and does not dry quickly, so you do not feel like you're in a mad frenzy to apply this like you do with Colorstay. It glides nicely onto the skin. Another plus is that the coverage is awesome. This covers pretty much everything.

The finish is NOT matte. It's dewy, which I prefer since I think it looks way more natural. I do have to blot maybe once or twice during the day, and it doesn't last like Colorstay does. The trade off is that it looks more natural and it's easy to get off at night. However, it still holds up 10 to 12 hours for me, which is still great.

I like the plastic squeeze tube packaging since it's easy to get the product out, and I don't have to worry about dropping this and breaking it. I'm about an NC37, and the color Sand is pretty much a perfect match for my skin. The color selection is tiny, but there are more colors depending on where you buy this. At Target, where I bought this, not all the shades are available. However, I believe Ulta has a larger color selection and a few darker colors. It still doesn't have enough colors for darker ladies. One piece of advice: The color in the tube looks different when you try it on. I know this is gross, but you might have to open the tube and squeeze a little drop out to get an idea of what the shade truly looks like.

In my area, this goes for about $7 and some change. Very affordable. Will definitely buy again.

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rated 4 of 5 on 11/28/2011 4:30:00 PM More reviews by nutella87

Age: 19-24 Skin: Normal, Medium, Not Sure Hair: Black, Other, Other Eyes: Brown

Color selection -- not the best, but passable. I have NC 25 skin and wear this in Soft Beige, which is slightly more pink than what is ideal. But I fix that by bronzing up my skin a bit.

Lasting power -- very good. I once had it on from 8am to 7pm. It was still in tact and kept my pores covered and my skin tone even. The only con would be that it did make me kind of shiny. So this is good for people with dry skin (me) but you'll have to powder half way through the day.

Didn't break me out. Actually smells kind of nice. I recommend it.

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rated 5 of 5 on 11/24/2011 9:04:00 PM More reviews by britbrat22

Age: 19-24 Skin: Dry, Fair-Medium, Warm Hair: Blond, Straight, Fine Eyes: Green

I wear this in 200! This foundation is absolutely amazing. I never, & I mean NEVER, write reviews on things, but I had to with this product. I am beyond picky with my makeup - i like that very natural, dewy glow and have a hard time finding it. This foundation had all of that, plus lasted all day & was a perfect color match to my skin - I have slightly tan skin with yellow undertones. It goes on so smooth & looks flawless when you're finished. My skin tends to be on the very dry side, but fortunately I rarely break out & don't have any fine lines or wrinkles yet, however, it keeps my dry skin hydrated all day and doesn't sink in at all, & when i do have those occasional zits, it covers them up perfectly. My mom, who has a few fine lines, swears by it as well! seriously, you NEED to try this product. Once you do, you will never use anything else. & it's so affordable!!! I will use this as long as they keep it on the market and don't change anything about it. it's awesome!!!!!

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rated 5 of 5 on 11/24/2011 4:03:00 PM More reviews by smitabee

Age: 18 & Under Skin: Combination, Dark, Not Sure Hair: Black, Other, Other Eyes: Brown

My new HG foundation :) provides medium coverage but feels so light! also blends out to a semi matte finish but with a powder you can make it all matte! good for all types of skin :)

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rated 4 of 5 on 11/22/2011 1:49:00 AM More reviews by auiyee

Age: 19-24 Skin: Acne-prone, Fair, Not Sure Hair: Black, Other, Other Eyes: Black

-It has medium to heavy coverage. It is extremely buildable and you would love the natural finish. I've been getting compliments from everyone who said it looked like it was my skin, only better. Trust me when I say my skin is nowhere near that. I'm using the True Ivory and I have an acne-prone, combination skin with a yellow undertone.
-It feels so lightweight. You don't feel like you have make up on.
-It's dirt cheap. I spent roughly $7 for this product from Rite-Aid.
-It's long lasting but not as long as it claims. Probably just 10 to 12 hours.
-This is better than Revlon Colorstay.
-No SPF! Yeay! I never liked make-up with SPF since I wear a separate SPF and it makes my face ghostly for flash photography.
-The container just spurts out contents and it's hard to control.

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rated 1 of 5 top reviewer on 11/16/2011 2:31:00 PM More reviews by dbmiller

Age: 30-35 Skin: Very Dry, Fair-Medium, Warm Hair: Blond, Wavy, Fine Eyes: Green

I've only used this once, but so far I don't see what all the hype is about. The color was weird. At first it looked a bit too dark so I set it with a lighter setting powder, and now I look like a ghost. Didn't apply as smoothly as I'd hoped either and came off when I had to brush off some eyeshadow fallout. The tube isn't exactly stellar either because, at least at first, the foundation comes spewing out. The price is right but no SPF. I'll use it more but so far, not that impressed. UPDATE: Towards the end of the day (testing how long this "25 hour" foundation lasts, I'm still just not that impressed with this. Of course, I will try a couple more times, but so far I like Revlon ColorStay, Maybelline SuperStay and even L'Oreal Infallible better. UPDATE: STILL just not that impressed with this. Drying and does not last. UPDATE: Officially hate this. Highlights and cakes on my dry patches, doesn't allow for touch ups because it cakes, and feels incredibly drying.

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rated 4 of 5 on 11/15/2011 11:38:00 PM More reviews by ProductJunkie2218

Age: 25-29 Skin: Normal, Fair-Medium, Not Sure Hair: Blond, Other, Other Eyes: Blue

This foundation is awesome. Coverage is great, lasts, for the price it's worth it. Are there better lastin foundations? Yes but not for this price. If you're looking for a great lasting foundation for under $6, then this is the product for you

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rated 3 of 5 on 11/15/2011 4:25:00 PM More reviews by SamC1987

Age: 19-24 Skin: Normal, Fair, Not Sure Hair: Blond, Wavy, Medium Eyes: Blue

This is quite good for a Rimmel product. It has fair coverage, and does last quite well, but it tends to wear off in the forehead area (near eyebrows) and around the nose by lunch time (if applied early in the morning). If you top up on powder through out the day though it usually lasts. Though it can feel quite heavy on your face and it's sticky so you really have to use powder with it. I would buy it again as I think for the price it's good value for money.

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rated 4 of 5 on 11/14/2011 5:13:00 PM More reviews by beautiflower

Age: 18 & Under Skin: Oily, Olive, Warm Hair: Brown, Curly, Medium Eyes: Hazel

i've been wearing it for over a week and i only have a couple cons.
the "25 hour" claim is completely false.
i have oily skin, and this is a very nice natural (cross between dewy and matte, not the harsh, paint-like matte of revlon colorstay) finish for about 2 hours, then it starts getting a bit shiny on my nose, the actual coverage doesn't wear away, it just lets a little oil through. this is without blotting or powdering. if i DO blot and powder about half way through the day, then it looks pretty good. the large pores on my nose start getting kind of noticeable though around the same time as i get really oily, but if i quickly touch it up with a bit more foundation they disappear again.
this foundation: comes in a convenient squeeze tube (unlike the infamous revlon CS' pumpless glass bottle), has great medium-full coverage (covered my acne scars and dark under eye circles quite well), is very bendable (much better then revlon colorstay!), i wear 103 true ivory. it could be a bit more yellow/olive, but it's the exact same shade (light-medium) as my skin). it also only costs $10 in Canada (as apposed to revlon CS which costs $20!) the cons: it smells like soap...this doesn't bother me, but i suppose it could bother some people. over all, i like it better than revlon colorstay as far as the initial, natural looking finish, and the color selection. but i wish it had the amazing staying power/oil control of revlon CS!

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