I used the HI-LIFT BROWNS on my dark brown dyed hair which had faded significantly and had roots with aobut 10-15% greys.

Well the colour is orange which is unlike the pretty cool brown on the package. Fairly uniform but orange. And not only did it not cover my grey (I had half centimetre roots) but the colour lifted the previous (salon) dye off the grey in my hair! I now have LONGER GREY ROOTS than when I started!

What can I say? I think I'm going back to the salon. Garnier nutrisse worked better than this and had truer colours but I'm sick of having to guess what my hair is going to be like!

Wow, I can't believe so many people hate this stuff! I've been using it for years and really like it. I always use some version of red, usually #74. It's not too messy and I love love love the conditioner. My hair feels and looks so much healthier AFTER I dye my hair than before. Sure, it fades, but reds notoriously fade, especially in the desert. Sometimes I try other brands because they're cheaper or I want something new, but I always regret it and come back to Feria.

The color never turns out correctly. Once I tried dying my hair red with it, and it turned purple. Also, I tried that black and it washed out to a mousy color in no time. The only good thing about this color is the conditioner, which works quote well and is in a pretty tube.

I have actually purchased Feria in several different colors. The only color I have ever re-purchased is Chocolate Cherry, but even that faded too quickly (I loved the initial color with this but just couldn't find the same color in any other line; so I just re-colored often with it). I've also tried a handful of other colors, all of which faded after about a week. Starry Night was the worst. It turned my light brown hair a dull, dark greenish-hued color in some parts, while depositing a blue-black (the color it should have been, according to the box) in others. That was awful, and after a week I finally had to buy a different brand of hair color to correct the mistake. The thing about Feria is that they have such a wide range of shades, a lot of which there aren't matches for in other lines--so it's really tempting to purchase, even though you know it's crap. Feria is really just a waste of money, and I will not be re-purchasing, no matter how many coupons I have.

This haircolor made my hair break off at the ends. very badly damaged it. I used the cool blonde shade #81. Ashy blonde. Will not repurchase.

I have tried this a few times in various shades of blonde and while I initially love the colours they fade so quickly and poorly that I won't be buying again. I prefer Garnier Nutrisse to L'Oreal's blonde shades though my sister loves L'Oreal's semi-permanent dark browns. For the price you can do better I also think this fried my hair more than it should of. Will steer clear in the future don't be fooled by the pretty picture on the box!!

I used this in chocolate cherry and the starry night. The burgundy was purple for a week, then faded to bright cherry, then a dull ugly red within 3 weeks, so I then used the black. The black was blue for a week, and faded completely out in two months. Leaving me with amber deposits in my normally brown hair till it grew out. I've used many others brands since. This just happened to be the worst. It comes out strange in the beginning has decent color a week after, and fades incredibly quick. Good thing I was in high school during this experimentation. The one good point is the awesome conditioner. It's my HG after my weekly clarifying. You can get that on it's own at Sally's.

I color my hair alot so it can get pretty dry. When I used this hair color, my hair felt silky soft. It also looked very very fake. It was a weird burgandy color. I immediately covered my head and ran back to the store for a different color.
Six months later I tried it again, because it really was silky soft. Maybe I just picked a bad color. Same thing! A weird artificial color. Same trip back to the store with dark sunglasses hoping no one recognized me.

Well...I have to agree with others on the Feria black hair dyes. It really does look artificial, which is good for me since I couple it with red or purple streaks, but black hairdye should NOT continuously wash out. It sucks! It fades so quickly. I've heard good things about feria, but it is really harsh and fades, fades, fades.

i like this hair color alot. it does make my hair dry right after coloring but I use condtioner and my hair is really smooth. I like the color, I can't remember what shade exactly but it looks black with plum undertones - i think they called it a burgundy brown? ANyway, i like it alot and i'm pleased with the results.