I've been using this mascara for several months, & I have to say I can't live without it now.
I bought my first tube when it just came out, since I really like the concept-- beauty tube. I also like that I can take it off without using the eye makeup remover, which really irritate my eyes. When I first tried it on, I was so surprised that it made my lashes so soft and I couldn't really feel it. It never smudge, neither it would flake. This is very important to me, since I have to spend more than 10 hours at school, and I don't want to end up with racoon eyes or red eyes ( I had a surgery on my eyes, so they r super dry and senstive). I just read some other reviews, which say that it clumps easily. I never have a problem like that, even if I put the mascara on after the primer has dried out. It's so natural that my mom can't tell I'm wearing a mascara even she's sitting next to me.
I can't believe how much I love this mascara! At first, I was kind of iffy about it, but now that I've been using it for a while, I know how to apply it just right! I am a mascara junkie, and every now and again, I think "Hmm... I think I'll try one of my old mascaras today...", and I *always* wind up regretting it, even though I'm using mascaras that I used to LOVE before I had tried Beauty Tubes. It WILL clump if you just put it on quickly like other mascaras, but if you take an extra minute or two to really comb the brush through, you will be rewarded with amazing lashes!
My tips for applying -
When you put the primer on, be sure to scrape the wand on the side of the container as you remove it. I find that less primer is the KEY to being able to separate, define, AND lengthen. Make sure you apply the primer with the scraped-off side of the brush (duh). As others have said, apply the black mascara RIGHT after you do this... One eye at a time!
Plus, like most others said, this stuff is a dream to take off. No raccoon eyes!
This might just be my favorite mascara ever. Yes, I'll buy it again -- I actually just bought two more tubes on a buy one-get one free sale.
What I love about this mascara is that it stays on, no matter what, until I wash it off, and I don't need to use a special eye makeup remover. When I say it stays on, it stays on -- I wear this to the beach, and it handles waves and sweat and sunscreen, no problem.
It took me a while to get down the best technique to apply it, but I'm now able to create many looks from subtle to dramatic. Like other reviewers, I definitely recommend applying the black mascara immediately after the primer.
The only drawback, in my opinion, is that it looks a bit gross when the tubes are washed off. My sink often looks like a spider genocide went down, with discarded tubes all over the bowl! But I'll cheerfully clean my sink more often if it means I can look glam on the beach.
You know, I love this mascara almost unconditionally. It's absolutely smudge-proof, smear-proof and tear-proof and It comes completely off when I wash my face warm water- not leaving any pigment soaked into my under eye area at all, which I hate. Never need to use eye makeup remover.
My only fault with this mascara, and the reason I didn't give it a full 5 lippies, is that it thickens SO much, it clumps easily, and it's not easy to separate. It definitely thickens and lengthens... exponentially so.
This is by far the WORST mascara I've ever bought. and I love L'Oreal mascaras.
The mascara stung my eyes as if there was alcohol inside.
When I tried to was it off, my lashes came off with it (and this wasn't the waterproof version). Since I don't have myriads of lashes to begin with - this was the last straw!
Also, the primer was dry-ish, but that was the least of my problems.
I returned it immediately for a refund.
-really easy to remove
-lengthens the same as my clinique doubling mascara
-wands are a bit big
-doenst keep curl
-its pretty expensive for a drugstore mascara
I love this product. It lengthens well and keeps my hard-to-curl lashes in place. Tips: Keep in mind that it is a tubing mascara- it looks like you're losing lashes but that's actually the tube that covered your lash. Also, apply the mascara before the primer dries to prevent clumping.
I was super excited when I saw the commercial, since I've never been happy about the length of my lashes, and L'Oreal claims that this mascara is as effective as synthetic lashes.
I was very happy about the length, it was actually better than anything else I tried in that department.
The problems started after.. It irritated my eyes pretty much the minute I put it on even when I curled my lashes right from the tip; I'm thinking this was because of the really thick consistency. After the 3rd or 4th use, somehow the mascara got even thicker, to the point where about 3 or 4 of my lashes stuck together. It looked gross. I slept with it on one time - BIG mistake. My eyes got so irritated that they were itchy for about a week and I couldn't wear any mascara at all.
Because of it's extreme thickness, I started diluting it with a very tiny bit of water (maybe 1 or 2 drops), which did give it a nicer look and easier application, but still irritated my eyes.
And taking it off is a pain. I used warm water as they suggested (you're not supposed to use soap on your eye area), and makeup remover with a cotton pad, but I still ended up having to literally pull the tubes off my lashes. This mascara does actually create those advertised tubes.
So overall I like the look (when diluted with water since it dries out very quickly - even though I obviously never leave it open), but I hate the way it feels and the difficult removal.
This was my first Loreal mascara purchase...&& I love it! The primer isn't think and when applied with practice, it primes your eyes && kind of makes them fuller even before you apply the mascara. It's best if you apply the white primer on one eye at time. So put the primer on and finish that eye with the mascara BEFORE SWITCHING TO THE NEXT EYE. Thats with any eyelash primer. Because if you apply primer to both at the same time...it will dry and your mascara won't go on well at all. This product really gives you the "false eyelash" effect. Perfect.
This is a great concept, but doesn't really work, at least not for me. It's not new either. Other companies have used it in the past. Since it has a primer, which is white, you are supposed to use that to get the full effect. But I've found with many of these mascaras with white primers, is either the primer never dries to a clear or with some you are not supposed to let it dry, so either way when you put a black mascara over white, it looks grey. And I don't think that these primer included mascaras really make that much difference than just applying several coats. Yeah, the tubes come off with water, but they come off sooner that that. This stuff flakes. Doesn't smear, but takes a little longer to apply. I wouldn't buy this unless you think you need a primer.