Great product. Personally i thought this was wayy better than urban decay. Urban decay fades on me and looks cakey. This still loved good after 14 hours and barely any fading. It did fade a little but around the 12 hr mark. Ill take it..lol

First off, let me say that it takes a good five minutes of clicking the bottom to get product to come out, so be patient. Two clicks per lid is about what you need.
For my deep-set eyes, this did not do anything. It is definitely comparable to UDPP, in terms of the consistency and colour, and it works about the same as well. For the vast majority, this should work fine, but I'm still looking for something that will work. :(

I really like this eye primer, much better than the MAC eye primer I used to use before switching to this. The price is a little expensive but I get compliments on my eye makeup all the time, even after it's been on for 10+ hours and it still looks almost the same as when I applied it.. so I feel like the price still makes this product worth it. My eyeshadow never, ever creases, doesn't melt or slide off even in the most hot and humid weather that SoCal often gets in the summer time. I use just a little bit on each eye, from the lash line all the way up to my eyebrows every day and so far this has lasted me a full 3 months.. not sure how much longer it will last as the tube is opaque white and it's impossible to see how much product is left but when I run out I will update again. Even for lasting 3 months with wear everyday, I feel the $16 (I think?) I spent on this product was well worth it cause it works amazingly so I plan on repurchasing.

This is the best eyelid primer I've ever used. It makes my eyeshadow last all day with no creasing at all and it never dries out my lids.
The only con I have is the horrible clicky pen it's in. It is slow and hard to get out at times and other times I open the top of my pen and a bunch of it has oozed out since my last use. Despite the horrible packaging, the product itself works so well that I will continue to use it. Many days I just use UDPP because I don't feel like dealing with the clicky pen.....if BE ever puts this into better packaging I would quit cheating on it.

This is the best eyelid primer I have ever used. I have extremely oily skin and it makes my eyeshadow crease very quickly. I tried numerous other brands and this is by far the best. I wish it came in a larger version. The tube it comes in is fine, but I don't ever put directly on my eye, so a squeeze tube would be great.

amazing, my HG primer. wish it came in a larger size, though.

While I don't have monolids - my lids are small, so the eyeliner in the inner eyelid always transfers onto my eyelid crease. Very messy & yucky looking. Also, the eyeliner would transfer onto my bottom lashline and panda. Usually, to prevent this, I would wear false lashes as it acts as a barrier between eyeliner and my bottom lashline.

Prime time is fantastic! I still have my makeup on (it's been 14 hours) and while it doesn't look freshly applied, there's minimal transfer onto my bottom lashline and there is a tiny bit of transfer onto my creaseline (it's actually quite unnoticable). And this is on my bad day - my skin is acting up due to lack of sleep - oily skin and dry eyes (so lots of blinking). A couple of days ago, after 8 hours of wear, my eyeliner still did look freshly applied.

Now for cons...

1. the applicator does leak, which is quite annoying coz that part dries up a little and is harder to apply than normal. But I read another review and warmed up the primer with my fingers before applying it and it was a little bit easier to apply.

2. drag... it's a bit harder to apply eyeliner on top of the primer coz my skin isn't as soft. But I don't think this is a big deal at all.

3. Can look a little cakey if you apply too much. I don't think this is a con really... you just have to know how to apply it properly.

Love it, will defintely be repurchasing. (btw. i bought this on strawberrynet.com for $18AUD

Awesome primer. It smoothes out my finelines and keeps me from getting oily. I also put it under my eyes before concealer. I use less product and it goes on so much better and smoother!
Best thing about it is it makes makeup easier to remove!

Cons:
-slight tugging if before eyeliner
-click pen (why not slanted tube?)
Edit: They have changed the packaging.

Get this if you tend to have oily lids.

Not sure if it does much for eyeshadow. It helps the colour. No post-fallout with this but my eyeshadow usually doesn't stick to initial application (due to my double/mono lids constantly closing) but I think it would help for others who can get it on.

The pros outweigh the cons, and it just helps with removal and application so I will buy again

Update: I took a star off because my skin type changed. If you have oily skin this would be great. Otherwise Nars makes a good eye primer for those with delicate skin.

This is an amazing eye primer! I have very oily eyelids, and have been using a Mac Paint as an eyeshadow base for years. This did a reasonable job, but my eyeshadow would eventually crease after a few hours. Not with the Eyelid Primer! I put my makeup on at about 4pm, went to work, then a party and ended up taking my makeup off at about 1am. Still perfect! I found I needed to wash my eyelids a bit more than usual to get rid of it, but I'm sure with a proper eye makeup remover it would come off easily. Great product!

UPDATE: Since they changed the packaging to a squeezy tube, I feel like it doesn't work as well. My eye shadow tends to crease during the night.

I got this a couple of months ago as a gift with purchase. I hesitant to try it, because it looked like a thick foundation. But, I tried it anyway, and WOW! This stuff really works! It definitely keeps my eyeshadow from creasing. It is kind of expensive, but a little bit goes a long way. I will definitely buy this when I run out.