L'Oreal Superior Preference Hair Colour


188 reviews

63% would repurchase

Package Quality: 3.8

Price: $$

Package Quality: 3.8

Price: $$


on 6/4/2013 6:56:00 PM

Age: 36-43

Skin: Very Dry, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Green

Just finished using light ash brown (6A) it comes out like a medium chocolate color, I can still some brassy parts but overall did a good job, hair is soft and shiny and I hope that I get at least one month out of this dye, had great luck with Colorsilk in light ash brown and it was wearing like iron but it was time to color my roots, Colorsilk comes a true dark ash brown and I wanted one step lighter hair for summer.
My scalp got a little irritated, left the product on for 30 minutes, next time I will probably will go with 25 minutes.
I had to recolor because the more I washed it the lighter and redder it got.

on 5/29/2013 11:03:00 AM

Age: 44-55

Skin: Combination, Fair, Neutral

Hair: Blond, Straight, Fine

Eyes: Blue

I have only used this product when I wanted light blonde hair a few years ago. Back then, it worked very well for me and I have nothing bad to say about it (no drying, easy process, smell no more offensive than other haircoloring kits, very pretty/non-brassy blonde), but as the years have gone on, I find myself drawn to either foaming hair coloring kits for ease of usage (John Frieda is my favorite) or super cheap non-foaming (Revlon Colorsilk or Revlon Luxerious Colorsilk.)

Therefore, I can't see myself re-purchasing.

on 5/26/2013 6:40:00 PM

Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I admit, I was scared to death to put another box dye on my hair. It's naturally dark ash blonde, but was dyed light red with blonde highlights.... about 6 months ago. I had at least 2 inches worth of dark roots and currently I'm trying to save up money for a trip out-of-state in August. A trip to the mid-cost salon is about $300 for me since my hair is thick and long.

After looking through the aisle of hair colors, I finally settled on Rose Gold Blonde 8RG. I was hoping to keep this strawberry blonde thing going.

The smell was pretty much what I expected. My hair seemed to dry out when working 2 bottles worth of dye through it. I kept it on until my entire hair seemed even with the coloring, about 40 minutes. When I washed the dye out though, it felt really soft, even before I applied the conditioner.

After blow drying -- it was perfect! The roots matched the rest of the color, and I'm so happy with it! I'll definitely be buying this particular brand and color again. I'm also happy I won't have to go so long before just being able to touch up the roots!

3 out of 3 people found this review helpful.

on 5/22/2013 2:47:00 AM

Age: 25-29

Skin: Combination, Tan, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

I purchased the shade deep mahogany brown to liven up my fairly flat natural dark brown hair as well as cover my incredibly resilient grey. I found application fairly easy and not drippy at all, no more difficult than using the John Freida foam line. I left the colour in for about 45 minutes and found that it didn't stain my skin.

I have to say that I am pleasantly surprised and pleased with the end result. My hair has developed a rich red undertone and my grey has been 100% covered with little to no brassiness. Since I have just colored my hair I cannot really comment on the staying power/colour retention capacity.

However, the reason I give the product 3 lippies is twofold:

First, the godawful, eye watering, chemical stench is almost unbearable. I'm quite sure that if you have sensitive skin or breathing conditions like Asthma you should steer clear. The product caused a slight and rather worrisome burning sensation on my scalp. Thankfully, however, I haven't experienced any irritation. Additionally, I know everyone has been raving about the conditioner but I find it not nearly as nourishing as it should be. I've had to heavily layer my hair with Moroccon oil post-colouring due to my hair feeling straw like (my hair was pretty soft, shiney, and healthy pre-colouring).

Second, the price. I think it's a tad ridiculous to charge consumers almost $13 when you have alternative products that outperform in terms of colour pay off and do not induce a gag reflex.

All in all the product worked well enough. But, I wouldn't really purchase it again unless it was heavily discounted and my local drug store somehow ran out of other box dye options.

on 5/16/2013 12:17:00 AM

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Black, Other, Other

Eyes: Hazel

i used the natural black colour and the colour turned out wonderful - my part/scalp stayed a strange brown colour for a few days but it went away after two shampoos. I do not use the conditioners that come in box dyes - I use my everyday conditioners like Pureology, Moroccan Oil or AG. This is only because I heard somewhere that the conditioners that come with the dye make your hair fade faster so that you'll buy the product again? (I have no idea if this is actually true). i leave my hair unwashed for a 2-3 days after i dye it to retain as much of the colour as possible (and because the chemicals in the dye makes your hair sad, and i feel like the natural oils help with that.)
The only problem I have with it is is it really stains the skin - mine at least. I do the whole vaseline around my hair line and back of my neck thing to prevent major staining and this product still managed to leave black blotches on my shoulder and temples. I've heard that hand sanitizer removes dye stains instantly, but that didn't help at all. It's been 4 days and the stains are still there - thank goodness for makeup.
I would repurchase, but be VERY careful of the dripping next time.

on 4/28/2013 1:25:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

This is not a good product:

I purchased this because the colour on the box looked good and it called itself a "superior premium hair colour". Tried the colour Brasilia which was (on the box) a shiny, rich, dark brown. My end colour looked like a flat black.

-when first mixed, it looks like a gel, but when applied becomes very runny and drippy and messy. I was constantly mopping dark streams of drippy dye off my forehead.
-intensely strong chemical odour - gave me a headache that lasted 3 hours+
-stings your scalp
-on the plus side - the conditioner that came with it smells good
-not very good grey coverage - the colour washed off my greys in 3 shampoos.

L'oreal excellence is a much better product... the smell was a lot less intense and it didn't drip, and the greys stayed dyed.

on 4/2/2013 11:33:00 PM

Age: 30-35

Skin: Oily, Fair, Cool

Hair: Brown, Straight, Fine

Eyes: Blue

I have been using this for years and years. I usually stick to the dark browns. I have baby fine hair and it stays soft even though I color it about every 3-4 weeks (it grows really fast). I always get compliments on how shiny my hair is and I am pretty sure that this dye has something to do with that. The conditioner is awesome and almost makes my hair too soft to do anything with (so I cut it with different ones).

Age: 18 & Under

Skin: Combination, Fair-Medium, Cool

Hair: Brown, Wavy, Other

Eyes: Brown

I got this in the shade CB415, it's supposedly a chocolate-y brown. At first I thought that it won't make any difference to my hair since my hair is pretty much black and I wasn't about to bleach my hair and never will. It didn't change my hair drastically but yet the change is a very good change. In certain lighting it gives a reddish brown tint on my hair which I loved. It's been two months and I've still had people asking my if I had dyed my hair the night before which really caught my surprise. This one is the first time I've tried dying my hair at home and it left me with a pleasant experience. The dye itself smells really, really bad but the conditioner makes up for it. I will definitely repurchase (but I already have two more boxes of it at home... oh the wonders of Costco...) and maybe I'll try a different colour when I do buy more.

2 out of 2 people found this review helpful.

on 1/21/2013 8:49:00 PM

Age: 19-24

Skin: Combination, Olive, Not Sure

Hair: Brunette, Other, Other

Eyes: Green

Where professional color failed L'Oreal succeeded. After bleaching my hair for the 3rd time my hair was still vibrant gold/orange. It was not attractive and it definitely did not match my new hair extensions. I tried using a professional toner and nothing worked, I used 3 different purple toners in my hair until I almost gave up so I looked at some of the reviews on the Lyon (light ash blonde) color I thought it was worth a try. And it works so well! I am always getting complemented on how perfect my hair looks now.
The only bad thing I had with this is that it turned the white parts of my hair a grey/blue color, but even those hues washed out with the first shampoo.
I definitely recommend this to anyone who is having difficulties going blonde (:

1 out of 1 people found this review helpful.

on 12/24/2012 5:32:00 PM

Age: 18 & Under

Skin: Oily, Tan, Neutral

Hair: Brown, Wavy, Medium

Eyes: Brown

I've been using this boxed dye for almost a year now, in the shade Deepest Indigo and I have to say that I'm very pleased. For the first time that I dyed my hair I used the 100% hair color by Garnier, and it faded really quickly and after 2 weeks i already had really bad roots, so I switched to this and I've never looked back. It makes my hair really shiny, the color lasts a long time and I only need to dye my hair every 8 weeks, I could probably go for 10 or 12 but my OCD wouldn't let me. The smell is pretty bad, but umm its a hair dye not a perfume, what were you expecting? If you want a hair dye that doesn't smell too strong then try henna or something. Anyways, the conditioner that it comes with is really good it smells nice and leaves your hair feeling incredibly soft. They give you quite a bit of it, and if you use it weekly as the box instructs, it should just last you until your next coloring.

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L'Oreal Superior Prefference Shade 3 Brasilia Review by Jayyangg

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