This mascara is so close, but not *quite* there for me. The best part of it is that there is no irritation to my sensitive, dry eyes. A rarity. Truly, truly a rarity for me. Another is the cheap price tag: $6.50 at regular price and around $2 when it goes on sale. The formula is thin and wet, which makes it possible to apply several coats w/o clumping or getting spider eyes. The drawback is that I tend to get it all over my lids and the use of a q-tip is necessary for clean-up. The brush itself is medium-sized w/ bristles that are stiff and far apart. It's very easy to handle (I don't do well w/ those gigantic "teddy bear" wands). When I back up from the mirror and take a look at my face after application, my lashes look darker, longer, and slightly thicker at the base; just more defined and "better." It's not a dramatic look, but it's not so super-natural that it looks the same as your bare lashes. It also holds up very well throughout the day and this is coming from a person who's [Asian] eye shape and lashes that point straight down virtually guarantee smudging along the outer/lower lashline, even after curling my lashes. Speaking of lash curling, this wilts the curl a tiny bit, which surprised me as most waterproof formulas hold curl VERY well. Removal at the end of the day is...messy. Most mascaras, even w/p, come off in one gentle swipe after a few seconds of holding a remover-soaked pad over my closed eyes. This one takes several swipes, mostly b/c the mascara comes off in little bits (much like a tubing mascara would) and you're spending a lot of time chasing those bits around your face. This is annoying to me and possibly problematic for contact lens wearers. Overall, though, this is a definite repurchase--just not quite HG status. **UPDATE 8/21/11: I've discovered that the removal process is much easier and "cleaner" if you just use your regular facial cleanser and water. Skip the w/p eye makeup remover, as this is what makes the mascara crumble. In other words, the name of this mascara is extremely appropriate.
When I was younger I really hated this mascara, because it was watery and made my lashes hard. I got this free with purchase from avon so I gave it a try. I like it alot now than i did when i was younger. Its because the water material made my lashes crunchy, it seems to have an improved formula. Its still a watery when first applied with a soft natural feel, I wore this on the day it snowed here, and my lashes didnt budge while my eyeliner faded. Its a good basic mascara but im more gravited towards volumizing mascaras, so probably wont purchase unless its free again.
price for this was super cheap, only a couple dollars
packaging was good, i guess-- i have no complaints, and the wand was average
as far as making my lashes looking good, this did great. applied 2 coats without allowing it to dry in between, and got volume without clumps
however, my complaint is that it was a b*tch to wash off! what happened to WASH-OFF waterproof? i use target's make-up removing towelettes, and they work great on everything else, even on long lasting foundation, but not on this. if i'd wanted mascara that would be difficult to remove, i'd have just bought regular waterproof mascara!
will not be repurchasing, but i like it well enough to use it during my summertime swimming
Perfect... my lashes look full and soft without looking fake. It stays on all day and can withstand a fair amount of rubbing. Even if I rub too much it doesn't really smudge, it just flakes off a bit and can be easily brushed away. I haven't tested this at the pool or anything so I can't say for sure if it's 100% waterproof, but I'm seriously impressed. Comes off easily with ordinary makeup remover. Really good price and NO ANIMAL TESTING. HG HG HG.
BEST mascara ever and this comes from someone who is very picky and has sensitive eyes. Stays on all day, comes off easily and I think it has even made my lashes fuller. This is the ONE mascara for me! :-)
I really like this mascara! I got it from my aunt a while back since she sells avon. It is kinda watery, but it doesn't bleed or smear. It thickens and darkens my lashes, and i love that! It is very waterproof, so i need to use alot of remover to get it off. But I do recommend it, it is amazing!
Not too shabby - I love trying mascaras, but always d/s since I am so finicky that I am reticent to spend $ on mascara that chances are I won't like. It must be waterproof and wear like iron w/out clumping (I cannot be bothered by having to comb clumps out of or have to seperate my lashes post mascara application - I don't need the extra steps), must give me volume and length - I know - I expect too much! :P
I have used for a week now - one day, I put this on my right eye and one of my HGs L'Oreal Voluminous Waterproof on the left: length = looked the same; volume = L'Oreal gave me a bit more. My lashes feel the same = not stiff/spikey. This has no discernible smell to me. The formula is definitely wetter feeling upon application (something I do not mind a bit). I use either oil or Sonia Kashuk to remove my mascara = removes easily w/ both products - takes a few less swipes or rubs to remove than my other wp mascaras.
Staying power is really good - haven't run into any smudging or running during a normal day. It doesn't last as long on in the shower as L'Oreal (only way currently for me to test waterproofness), but stays on better than non-waterproof.
If this was readily available at mass retailers, I would probably re-purchase (I am all about convenience) and keep in my rotation, but since its not, I probably won't re-purchase.
My favorite mascara! It does not become glue on your lashes, and comes off very easily. If you cry or rub your eyes too much, it will give little black flecks, but these brush away easily, rather than giving you raccoon eye. It is not a dramatic mascara, very basic and natural looking, but for the ease of wear and removal, and the fact that I've never had clumping problems with it, I've stocked up and use this one 90% of the time.
I love this mascara! I have naturally long and curled lashes and this stuff is the perfect dark black to enhance them. It doesn't clump or flake either. Sometimes I use it over my cheapie wnw mega plump mascara and I end up with great volume and long wear (important in the FL heat) from the waterproofing.
I absolutely love this mascara! It does not flake or irritate my eyes like some waterproof mascaras have done in the past.
It also goes on nicely. No clumping!
It comes off easily with Avon's eye makeup remover. I have also used baby oil as well to remove it.
A lot of times, you can purchase this for $1.99! You can't beat it!