PROS: Lasts well. Easy to apply. Never bothers my sensitive eyes.
CONS: I'm not in love with the applicator. It applies a line that is just a bit too thick for me.
ALTERNATES: Revlon Colorstay. The i-color line by Almay is quite nice and has a better applicator.
Best liquid liner ever! I have been using this for over 10 years. The tip is perfectly shaped for easy application. It goes on smoothly and never clumps. It does fade after about a half day. Quick and easy to touch up.
Love this. It's affordable, doesn't smudge (despite my oily skin and eyelids) and is super easy to apply. It also lasts a ridiculously long time. I know keeping eyeliners for a long time isn't the best, but for anyone on a budget or who doesn't share eye makeup like myself, this is a great investment. I've been using mine for almost a year, everyday and I have yet to worry about running out
I bought this product in what I thought was black but it ended up being black & sparkly. I really do not like the foam-like wand because it's not pointy enough to be able to create a thin line. Also, the color isn't very opaque. I felt myself having to go over the same spots twice to get the color dark enough. I would not buy this product again.
I use this everyday, the applicator is easy to use. It is a nice black, and also i feel that i can really control it easily.
This liquid liner has great staying power. The application is great; it's so easy to apply! It has a very nice black color that lasts ALL day. My only complaint is that it stings my skin sometimes when I first put it on and while it dries, but then it gets better.
BEWARE for those who have sensitive eyes. This eyeliner wouldn't be so bad if it didn't have horrible ingredients for those with sensitive skin. I actually really liked this eyeliner upon application and the first time I used it, I felt my eyes tingling and getting itchy around my lash area. I tried to endure it, and I endured this feeling for an hour or so and it was gone. I continued using this, and the more I used this eyeliner the more my immunity to the reaction got worse. This was my first drugstore liquid eyeliner and I was starting to think I was allergic to drugstore liquid eyeliner.
I'm sitting here now, reading the low rating reviews and one in particular stood out and mentioned there is an ingredient that contains nickel. It is not unusual for someone to be allergic to nickel. So why would you add an ingredient that is commonly known to start allergic reactions?
Oh hell no, I think my Almay days are over.
Oh my bejesus. This is absolutely the BEST drugstore liquid eyeliner I have ever used. I was a loyal Wet N Wild liquid liner user, but this blows that out of the water. It is such a beautiful BLACK black black matte finish, never shiny, lasts ALL day (unless my eyes water), and this is the ONLY liquid liner, or eyeliner in general that I have used that upholds and stays BLACK when I wear shimmery shadows. I cannot stress that enough. Once this dries, its gonna stay black and it's gonna hold up! I'm seriously like on my 15th bottle of this stuff. I've been using it for 4 years. Holy Grail liquid eyeliner. I wish they had a waterproof version because when my eyes get watery it smudges :( but duh lol, so that's not a problem at all. This is perfect for my daily thick cat eye, or when I want a small line to blend with my false lashes.
loved this eyeliner!! It was my first liquid liner and I haven't found the need to ever buy a different one! The color is as black as black gets, and it very easy to apply. The brush isnt to thin and flimsy, but the perfect size in my opinion. Also, it wasn't too expensive. I was looking for a blacker than black, cheap liquid liner and I found my match :) It'll stay on all day unless you rub it off or add water to it. Of course it isn't waterline friendly but that's what gel and pencil liners are for. I love it <3
I bought this liquid eyeliner on a whim because I had run out of my Palladio liquid liner. That being said this one kills my old Palladio. I've been on the hunt for the best liquid liner forever and this happens to be my HG. At first, I avoided getting this one because the reviews here weren't so great but now I'm so glad I picked it up because I can't find anything wrong with it! I've tried a lot liquid liners-- Victoria's Secrets, Colorstay, Avon-- and all them either burned my eyes, were shiny, off black or were hard to apply thinly. I think the finish isn't really dramatic but it's not an off black color. It's a dark black, very noticeable yet not shiny and unnatural. Awesome finish.
The thin but not flimsy felt tip applicator delivers even lines every time. It holds up great, lasts all day in the Florida heat, doesn't burn my eyes, isn't very expensive about $7-8. Overall I give this a 100%. Go buy it! :)
EDIT: I still think this is one of the best liquid liners that you could find at your local Wal-Mart, but it's not the best liquid liner overall. After trying a lot of different brands and types of liquid liners, I realize that the liquid liner in the pen form is a lot easier to use than the inkwell form. I still like this liner and I'm still impressed with the finish and longevity, but I've tried others that are easier to use.