I used to get very expensive Highlites done .
And i also used Natural Instincts for a year. A friend suggested
Naturcolor , so i gave it a try.
Using the 10 N Chamomile Blonde on my ashy dark blond hair. It turned a beautiful golden lite blond, i will never spend $$$$ on toxic salon color that hurts my scalp.
In the future i also want to try darker blondes like 8 N.

I use to highlight my hair constantly and that damaged my hair like you wouldn't believe. My hair felt like hay and I had to use heat styling just to even step outside the house because my hair would air dry unattractively from so much damage. Then I switched to regular at-home box dye but I wanted to take it a step further. I wanted chemical free, virgin like hair but I couldn't live without adding some color to my hair. I stopped dying my hair with chemicals and started using the Naturcolor from Whole Foods. I disagree with some of the reviewers here, It does lighten your hair somewhat but of course not drastically. And if your hair is really dark and you try to go too light, it does tend to turn a lil orangey but if you don't go overboard you should be fine and have a nice color. My suggestion is go one shade lighter than the one you actually want. I have black hair and I've used Sagebrush Brown, the shade I wanted but it turned out darker than what I wanted. Next I tried Dark Caraway Blonde because I actually wanted to be Light Twinberry Chestnut, which is a nice ash medium brown. That shade seems to be pretty good.
I love how healthy my hair feels now that I started using this. And the best part is it doesn't have the strong chemical smell. Will repurchase.

I've dyed my hair many many colors and have used many many brands. I bought this brand on a whim, when I was trying to use a little less chemical in my life. I had low expectations, but it is amazing! The color (I use the very dark brown, the second to darkest shade) looks SO natural. My hair is naturally fairly dark, but with a flat/greyish/ashy tone, most brands - I'm looking at YOU, feria- dark brown is either a weird deep burgundy or a bluish black. This is the real deal, a rich, deep espresso color- and it lasts forever. I dyed my hair about 10 weeks ago, and it still looks rich and shiny. Good smell, too.

I use Naturcolor to cover my gray and it really works. I have very dark brown hair, with an ashy cast, along with the creeping gray. Since the N series is recommended to use with gray, I use the 3N Cola and mix it with 4C Twinberry Chestnut and it covers the gray well. The gray strands come out a lovely light brown so that my hair looks like I had it highlighted in the salon. I find that if I touch up my hairline, part and front sides every 4 weeks, the gray never becomes very apparent. It's gentle enough to use this often, though I don't use it on my whole head but every two months. I love being able to just mix the amount I need each time, and having some left, so that I don't have to buy it but three or four times a year. (I have chin length short hair) And it leaves my hair shiny and healthy, doesn't hurt my scalp or face (other than inadvertantly dying it) and doesn't smell like the awful chemical colorants I used to use.

For the past few years, I've been going to a salon to get all over hair color. To save a little money, I decided to try coloring my hair myself, using Naturcolor. I'd helped a girlfriend color her hair using this brand before and had liked the results, and also liked that compared to other brands, it's quite gentle. I bought two shades and mixed them (Cola - 3N, a deep neutral brown and Clove Chestnut 4D, a golden brown). The results are as good, if not better than salon results! My hair is shiny and the color is just right. I've gotten numerous compliments on the color, even more than one month after coloring it. The price is quite reasonable - $16/box. I find the formula easy to apply and easy to clean up (I apply a little vaselline along my hairline beforehand).

Naturcolor's customer service is also unbelievably great. I called the 1-800 number on a Sunday night. I wanted to color my hair, but had lost the instruction sheet. When someone picked up the phone, it sounded as though I'd reached a personal residence. It turns out to be Naturcolor's owner. She not only answered my questions, but also asked which colors I was using and gave me some tips and wished me the best. I was extremely impressed by her courteousness and care. I will definitely be repurchasing this and raving about it to friends!!

Wow, I'm pretty impressed. I used Yarrow blonde (a neutral) on my extremely short (boy short!), virgin (only cos I hacked the dyed portion off and it was down to my shoulders!) cigarette ash color with 80 percent grey at the temples. It was the best hair color experience ever in that it had no smell other than herbal. When I washed the stuff out after leaving it in for the 45 min. it recommends for resistant grey, my hair felt squeaky clean but not dry. I really liked the conditioner that came with it, but then I have a preference for thick, butter-like consistencies. Afterward, I was left with a subtle, oh so natural, beautiful, healthy honeyed brown on the previously cigarette ash color. On the grey parts, it appears as various shades of highlighted gold and caramel strands. You know, this is just what I was looking for. I've been trying to embrace the grey, and I've only been ~hating~ it. With this on my hair, it's like me, only better. Seriously, I don't think people will even realize I've colored, it looks that natural. I have a feeling there won't be a serious demarcation line of roots, either. On the other hand, it looks like I'm allowing myself to age gracefully. Please do give it a try! I'm very happy I did. I let this sit on my shelf for probably a year and a half before trying it. It's the only hair color I'll be using on my hair fron now on.

I love this haircolor.

I have been on a quest to find something that works on my increasingly gray, 40-plus hair without damaging it or looking unnatural.

I initially selected a lighter shade (Light Burdock), following advice of MUAers who have warned that Naturcolor comes out dark. That shade was too light, so I next used Sagebrush Brown, which is a beautiful medium brown that looks perfect on my naturally dark brown hair. The color is subtle and natural looking, and leaves my hair soft and reasonably shiny. The packaging leaves a lot to be desired, but otherwise it's the best home haircolor I have found.

This was a gentle product which left my hair shiny and a beautiful color. It did nothing for my few strands of grey hair though, and faded rather quickly (3-4 weeks) all over. It would probably be a good product for someone who doesnt have any greys.

I just used this two days ago - wow!! I used 7N mullein blonde, and it turned out a very lovely dark blonde. I started out with light blonde hair - about a level 9 - with level 6 or 7 blonde roots (can't quite remember my natural color...). I am trying to grow out my natural color because I am so tired of dying my hair blonde, and this shade seem to match my roots.

I was concerned the color would be too dark, but its perfect! I would consider it a light brown after I first dyed it, but It definitely faded in three washings to a nice golden-ish blonde. I hesitated between this and the 7c caraway blonde, and even though I am extremely cool-toned (pink undertones, slight rosacea) the 7N definitely suits me. Also, did not leave my hair feeling damaged at all and smelled herbal-y.
For reference, I have hair a few inches below shoulder length, and there was a good amount of dye left in the bottle. I went to my hairdresser the next day and she even commented how she was impressed with the color and how well it matched my roots. Love it!
**EDIT** The haircolor faded very quickly; in about 2-3 weeks, I was pretty much back to my original color. Still, I prefer it to chemical dyes any day! So I will give it 4 stars :)

I have used this product before, but this last time it turned my hair orange. Really orange. Because it has such a low amount of peroxide (3%), it takes some of the color out of dark hair like mine, which then makes it turn orange in a couple of shampoos. And the front of my hair which is got a lot of gray in it is more orange than some of the other parts. I read somewhat that bleach can turn white hair yellow, and then the gentle color pigment on top of that made mine orange like some other people on this list have noted. I will now have to color over it with Robert Craig, which has never turned my hair really orange but is messier to use.