It's hard for really pale girls like me to find a foundation that matches a fair skintone perfectly. Believe it or not, my husband turned me on to this foundation; he worked for Aveda during college!
The coverage is great; I'd say it's medium - definitely better than most powder foundations. Also, my skin tends to react when I switch facial products too, but with this, I didn't get a reaction at all. It seems gentle to my skin.
My only tiny complaint is the packaging. Aveda wants you to buy the compact, but I didn't. The plastic packaging it comes in has been fine. I carry it in my purse and it's never opened up on me. I might spring for the compact one day. If you like pretty and glamourous compacts, this one definitely is NOT. But it IS environmentally friendly and reusable.
I would highly recommend this foundation to anyone with pale, sensitive skin.
Ok, so I picked this up in the lightest shade cream, and I KNOW I have found my makeup for life! The actual makeup was $22.50, and k went ahead and bought the small compact for I think $18 or so. Some people find it bad that you have to buy them separate, but you only buy the compact once and it's less waste, so why not? This is a DREAM! it matches my skin perfectly since I'm so fair. It covers the redness in my cheeks and covers over my blemishes. It stays put all day even though my face is oily, and it really is full coverage. I will never buy any other foundation ever again, and I've never got something more than once. LOVE IT!
I'm an extremely fair, cool toned gal with freckles, red hair, etc... It's VERY difficult for me to find a color match in fdtn's! I usually wear a TM, but Houston in the summer is just too humid for that (and I'm on the oily side), so I went looking for a compact powder fdtn (I'm too low maintenence for MMU!). Naturally I am the lightest shade in Aveda's dual foundation - cream - but whatever, it doesn't look orange on me, for once! I've been wearing it all day now (applied it dry with a sponge), and haven't had to blot once... Score! Note, I'm wearing it over a primer, so not sure what it would do on the bare face. Anyhow, I think this may be my perfect fdtn. I'm a fan.
Edit: I'm not too thrilled with this fdtn anymore... After using it for awhile, I think it's just too cakey for fair skin. Perhaps that's the case with all compact fdtns though. I also don't think the value is great - you go through the tiny amount they give you very quickly, especially if you use a brush.
I loved this foundation because I could use it wet or dry, could make the coverage full or light, and most importantly, Carob was a PERFECT match! Unfortunately, I was told by a store associate that they are discontinuing my shade because it didn't sell well. That's a shame. A bigger shame is that Aveda's color range wasn't broad in the first place and they are narrowing it further. Well, I would repurchase if my PERFECT (summer) color wasn't being discontinued. Now I got to search on Ebay and stock up, then find a replacement product.
All I can say is... WHY HAVEN'T I TRIED THIS BEFORE NOW? I am amazed, truly amazed by this powder foundation. I have tried hundreds of foundations, and found some that I really liked, but never have I found one quite like this. I use this in shade "Cream" in the winter, and "Aster" in the summer. This covers like a dream, it goes on like silk, effortlessly gives a full coverage, and makes your skin look smooth and silky, absolutly flawless. I usually use powder foundations over a liquid foundation for more coverage, but with this I don't have to, this gives perfect coverage on its own. Another great thing about this foundation, is it doesn't separate on your skin and "crack" or get cakey. This is a mineral powder, but unlike most mineral foundations, this does not give that "glittery" look, it gives a natural matte look. I have very oily skin, and this holds up wonderfully and stays in place all day. I do use oil blotting sheets once or twice throughout the day, but this doesn't budge or rub off on them. I recommend this powder foundation to anyone, I'm in love with it!!! Couldn't be happier!
I wish this foundation had MORE COLOR RANGE! It does provide a good amount of coverage and does blend wonderfully- it is also talc free so if you have issues with talc breaking you out, no need to worry with this one. My biggest complaint is the packaging which won't keep it from flopping around unless you get the compacts that Aveda sells (which is actually much better because it's magnetic and won't have your foundation breaking apart while in the case). I also like the fact that this is enough coverage without giving a caked looked.
I used this foundation for several years, and loved it. It didn't make my skin break out which was good, and it covered all of my acne scars really well. But as of 2010 they changed the formula, and now it has been making my skin go crazy. So I couldn't recommend it now, unless you are NOT prone to acne.
After trying several liquid and mineral foundations for my acne prone skin, I think we have a winner.
I know some people hate the sponge, but I think it works well with either a brush or sponge. I usually apply a light layer with the sponge first, concentrating on the areas where my post-acne red spots are. Then I use a brush and do a light dusting with it, followed by another light dusting of BE's mineral veil. Apparently you can also apply this with a damp sponge, but I've only done that to cover a single pimple (never on my whole face).
It doesn't oxidize and turn orangey on me or enlarge my pores. I do get a little shiney midday, but that happens with everything I use. Even with the midday shine, this foundation stays put and my skin tone looks misleadingly even. And best of all, after several weeks of use, It doesn't seem to break me out at all.
I will agree that the color selection isn't the best. The lightest color is super pale, and the next color up (Aster?) is almost too dark, but still works with my skin. I can see where some people would have trouble finding a match though, so I definitely recommend trying before you buy.
I really wanted to like this product...but unfortunately, it has joined the growing list of foundations that just don't work for me. I can't even really speak to the coverage/staying power properties of this foundation...I started putting it on my face and realized what a terrible color match it really was for me. Their lightest color looks darn near white on the website, but was a very dark and unflattering orange-y color when I tried it on my face...yuck. For all of you pale girls out there (I'm talking like super pale here), be advised that this may not be a good color match.
Luckily, Aveda accepted the product for a return/refund!
Holy. Grail. Foundation. I have used this and nothing but this for the last four years. A friend introduced me to it, and I was initially skeptical because I had never used a powder foundation before. It quickly won me over with it's wonderful, natural coverage. I always get compliments on my skin when I'm wearing this because it allows your complexion to shine through while evening out the inconsistencies. Plus, it feels like you're wearing next to nothing when it's on.
That said, you absolutely MUST use a brush to apply this. Do not use the little sponge that comes in the packaging, otherwise it will look cakey and kabuki-esque. If you don't have the compact, it's really annoying to cart this around because all it comes in is a little plastic container. That's probably my only gripe about it.
I see a lot of reviews have touched on the lack of shade variety, and that is true. I use the second lightest shade, Aster, and I'm pretty fair skinned. Most of the shades are geared towards fair skin, so if you have a darker complexion, you probably won't be able to find a match. If anyone at Aveda reads these reviews, I would implore them to create this foundation in more shades. It's such a great product, and it's a shame that everyone can't enjoy it because of the limited shade selection.