This product just didn't work for me. I have fine-medium, thickish curly/wavy hair that is really prone to frizz and dry ends. I was shocked when I let out some product at the balm-like consistency of the product- very, very thick. (Also, be aware- when you twist the cap back up product will come out) Slightly perturbed, I smoothed some of this through my damp hair and went to work with my blow dryer, which has a comb/straightening attachment on the end. As I was blowdrying I could feel the pull of the product against my dryer, which I suppose is how it works, but it kind of coated my hand.

When I was finished, my hair was definitely smoother and straighter, but still kind of poofy and actually looked pretty coarse. I don't like my hair pin-straight, and this left it with some body, but ultimately it just wasn't the wonder-product I hoped for. I think this has much to do with my hair type, though, and not the product itself. I can see how this product would work really well for thicker, coarser hair with a tighter curl pattern than mine. I won't be repurchasing, especially not at that price!!

This product is horrible for me. I have fine, wavy, frizzy hair that I battle to keep smooth and straight. I found this to be heavy and greasy feeling in my hair. It made it difficult to brush through my hair and ultimately did a poor job straightening my hair and keeping away frizz. This was expensive and so not worth it. I would not rebuy or recommend this product. My search continues.

This product is incredible. I used it this morning for the first time and it greatly reduced my time using my flat iron. It has been 11 hours since I styled my hair, and I could still go out on the town and look great. I highly recommend this!

I'm a hair product junkie, and this is a great product. However, I recently discovered its doppelganger for less than half the price. Prawduct Flat Factor seems to me to be an identical product (thick, viscuous, silicone-y goodness that makes your hair shine like glass) but it's $14 for 5 oz. The guy who makes them is a goofy nutjob who calls himself RAWbert, but he's seriously on to something. I also love the Shine Drops and my aunt (who has mega poufy frizzy hair) is a convert to the Shine S & C. The website is http://www.thekitchenbeautician.com. continued >>

I bought this because it was unscented and I was tired of wearing products with competing scents. I continued buying it because it works so well. I have thick, frizzy hair that is straight on the top layer and curly underneath. I almost always blow dry it straight and this product works better than any others I have tried. One tube usually lasts me a year as you only need to use a small amount. I also use a silicone serum before blow drying.

Great prodcut. I gave it a 4 because I have found only one other prodcut that gave my hair more shine and managability--Scruples hair renewal polish. It contains no alcohol and doubles as a leave in conditioner so my hair never dries out before the day is over. When I run out of it I go straight back to this. It's great stuff for my coarse, thick, stright hair. I feel that it might serve a bigger benefit to those with hair that is less thick and coarse.

This is my HG straightener! I am sad that some people don't like it! I have a lot of hair that is very curly but still very fine. This is the perfect product for me if I want a shiny, voluminous look. I was always wary of using staightening products before because I was concerned about the buildup, but this product leaves absolutely NO BUILDUP! By itself, it does not leave too much shine unless your hair is already shiny, so I use Kerastase Reflection Chroma Protect underneath as my leave in and my hair always looks gorgeous.
PS. The key is to use only a pea size amount (SERIOUSLY). You don't need a lot. One tube lasts 6 months if you straighten every day.

This is among the worst products I've ever used on my hair. I was looking for something that would make a difference in blow drying my curly hair to straight. I'm happy with my Redken products but for some reason I keep experimenting with Bb and keep meeting disappointment. The tube says something like "for curly girls who dream of straight hair, all you need is this, a blow dryer and a brush"... well, I agree about the blow dryer and the good brush but the last thing I need is to apply Bb Straight on my hair. This stuff made my hair feel very coated and left it ridiculously frizzy after blow drying and even after flat ironing. I will not repurchase... in fact I put mine up for swap immediately. continued >>

I've had an on-again/off-again relationship with this product...when my hair is shorter (which it is now), it tends to make it LESS straight if I just use a blow-dryer. I have thick, coarse, semi-wavy hair which tends to rebel against most products when I use them as directed...so I improvise. I am currently in one of my "on-again" phases with Bumble and Bumble Straight, but not using it as instructed. I blow dry first, with just some Tonic sprayed on the ends, then when it is dry, I smooth on a TINY dab of Straight all over and then use a flat-iron. The result is humidity-defying smoothness. However, if I neglect to use the flat-iron, or if I try to use this product on wet hair before drying, I end up with bouncy, semi-curly pieces that look terrible.

What a great product! I have thick wavy hair that I blow dry into a smooth bob. I usually use a gel or foam but don't like the hard, sticky feeling that it gives my hair. I tried this and was really pleased with how shiny and soft it made my hair and how easy it was to style with the round brush and blow dryer. The style held well despite some rain showers which would normally wreaked havoc. Even after my workout, it looked pretty good.