I went into Ulta looking for the light shade of Erase Paste but opted for this product as Ulta was out of the Erase Paste I originally wanted. I am so happy with Boi-ing. I have patches of acne that tend to be inflamed and raised and nothing comes close to covering my problem areas up like Boi-ing does. The best part about this product is it's thicker texture. It needs to be applied with a brush and blends incredibly well. I would recommend this product to anyone that is looking to cover very obvious blemishes. Best $20 I have ever spent.

This concealer does it's job, for the most part. I'm not in love with it, but I don't dislike it either. It's supposed to be heavy duty concealer, but i'm not sure it covers as well as it claims. The packaging is cute, and the color that i bought 01 matches my fair skin tone pretty well. It does conceal blemishes and red spots for the most part and is the best liquid-y concealer I've tried so I might repurchase when I run out.

This stuff is great for blemishes and the redness around my nose. It's opaque and pigmented, a little goes a long way. I can always count on it to cover up the worst zits and acne scars. It lasts all day when set with powder.
I've tried to use it on my dark eye circles MANY times because of the great coverage. But I find it just doesn't work for me. The skin under my eyes is super thin and delicate and this concealer clings on to all my dry patches and ends up looking caky. When I over-moisturize to counteract that problem, it creases.

This concealer is cakey, messy and I found the color unusable for either under eye or on the face. Perhaps it is only young people or those more talented with make up who find it helpful. Unfortunately, like with Laura Mercier's Secret Camouflage, I just find the consistency of this poor.

This is one of my go to concealers! It lasts all day and I think one of the best kept secrets of the makeup world. I have tried some top name and drugstore concealers, but this is the best in my opinion. It is not overly expensive and it lasts all day. It is easy to open and easier to use. I am on my 4th purchase of this product! Love it!

I like this concealer a lot. I am in between NC and NW 15 in MAC, and a beige 0 in Alima Pure, and the lightest shade, 01, is a good match. It looks darker in the pot than it does on my face. This concealer is very creamy, but not greasy. I can put it on blemishes on my forehead and it does not get any greasier than any other concealer I've used there. It is easily buildable and nicely pigmented. HOWEVER, for me, I can only use it on redness and blemishes around the face, not on under eye circles. When I put this under my eye, even the teeniest amount, it settles into lines. I have no undereye lines, so I don't know what this product is doing under there. That said, it is great for the rest of the face.

Pros:
Creamy, easy to blend
Buildable coverage, from medium to full
Shade 01 is pretty darn light for us pale gals
Great for blemishes and redness

Cons:
Creases under my eyes
Packaging is annoying to open and looks like it may allow the product to dry out- we'll have to see

I purchased this from Sephora online for 20 USD and I have had it for about a month.
It comes in a little pot with a screw on lid. I took a point off for this as I think a snap on lid would be more appropriate but it isn't a deal breaker for me. I have this in 01 Light which is the lightest shade. I have relatively light skin. I ordered this without swatching it and was a little nervous but it's perfect! It might be ever so slightly lighter than my skin but I can get away using it all over my face.
My favorite is to use it under my eyes. It covers dark circles so well. I usually use my finger to apply and blend concealer but with this I find it works best with brush. Be sure to set it with a powder as it is rather creamy and it will last all day. I think this will last me a long time as you only need the tiniest bit because it is so pigmented. However, when I run out, I will repurchase because I think it is worth it.

This seems to be a hit and miss, but for me it was a hit. This is actually my first concealer ever. At 19-almost-20, I finally discovered that the reason foundations didn't cover my red cheeks is because that's what concealer is meant for. Duh. With a little spot application of Boi-ing -shade 01 works for my super pale neutral/pink skin -I barely need makeup at all. Crazy, huh? It doesn't crease or crack on my dry skin, and makes covering up a breeze. Due to my paleness, I can put as much of this as I need on. Others with slightly darker skin may need to go lighter. I love the screw-top container, too. No worrying that it will flip open and spill expensive product all over my makeup bag. I'm only taking a lippie off for the price. You get a lot out of the container, but it's concealer, not liquid platinum...

This product just doesn't work well for me. I initially bought it to conceal my under eye circles, but it tends to show creases in the area even more than not wearing it. It works wonderfully on other areas of my face, (nose area, chin), to conceal any redness, but I wish it would have worked for my under eye area. Will not be buying this product again.

I really wanted something for my under eye area. Cream based products typically scare me because I do have oily skin. I also have oily skin around my eyes but I wanted to try this product since the #1 shade was a great shade for me. I have fair golden based skin (asian skin) and #1 is just slightly lighter than my skin tone, which is great for under eye circles. The concealer was a great color on me and it really did brings some "boing" back to my eyes. It made my eyes look bright.


However, as I said, I have oily skin. This does not last all day or even half a work day very well... It slipped around even with powder. I was disappointed. I would reapply this every 5-6 hours. It does have a tendency to sink into the creases if you're too heavy handed. Warm it up with your finger tips and put on a very thin layer. This has a medium/medium-strong pigmentation. I can see this working for women who don't have oily skin. I don't believe it works that well as a concealer because it doesn't seem to stay put very well and doesn't dry well like a good spot concealer should. I would just use this for under eye circles, honestly.