I am really disappointed in this product. I bought this dark circle concealer because I had read lots of good reviews about it. Now that I've used it, I'm not sure how so many people could give it a good review. It doesn't cover well because it is a liquid and it goes on very thin. I've tried to "build it up", but it looks the same if you've used one coat or two. It also sinks into any crease/fold in your under eye area, making me look worse/older than I did before. The sponge applicator tip makes you waste so much product because it soaks up all the concealer, so if you try to use it to blend the concealer in, it just ends up wiping it away. Just an overall terrible product. There is a "neutralizer shade" that you can put under the concealer if you had bad under eye circles, but considering how the regular concealer goes on I'm not even going to try it. I'm giving up on this product, and will be going out to purchase a different brands solid under eye concealer duo.

Love this stuff and a bottle will last a very long time! I have this in fair which is perfect for my pale skin. I use this over my essence 16 hour concealer they work so well together. Gives a bit of a glow to the under area while providing great coverage. I like the applicator I find that's what extends the life of the product. When I apply this I do a triangle under eyes down to cheek bone. Blends beautifully and with my skin type which on occasion can get shiny it gives me no issues. I just wish the foundation worked as great on me!

If you're on a budget and looking for a good quality concealer from the drugstore, this is it. I find myself reaching for this concealer more than some of my high end ones. It's cheap, covers my dark circles well, blends easily, and lasts throughout the day without creasing. I love the sponge tip applicator as well, even though it's not very sanitary.

I bought this product in Light and Medium and I think either would work just fine, although I am using the Light for now. It is a very thin concealer that covers like a full coverage concealer. It has pretty good staying power, especially if you set it with a powder. I use it to cover both very dark under eye circles and blemishes. Works great! I am planning on repurchasing.

I really like this concealer, although admittedly haven't tried many different types. This one is way better than the Maybelline Cover Stick, which was too drying and cakey. This liquid formula blends a lot easier than the Cover Stick and feels less sticky on the skin. I have this concealer in Neutralizer, and I find that it hides dark circles without leaving a large white finish (although still a bit of whiteness).

I have this in the brightener shade. I don't like it on it's on, it looks unnatural on my skin and I'm relatively fair in the winter time. I have been mixing it with my Benefit Erase Paste. I apply the brightener under my eyes, particularly in the corners, get a little Erase Paste on a blending brush and blend it all together (gently!) under my eyes. I really like the combination. That being said, the packaging is incredibly annoying because there's a lot of wasted product. I had a regular concealer shade of this that I had to throw out because I couldn't twist it up further after only a few uses. Nice product but not worth a repurchase.

This is a pretty good little concealer.

I have moderate circles under my eyes and I find that the light shade is a good match for me (nc 20-ish) and it hides my circles fairly well.

I apply a little to each ring finger and gently pat it under each eye until blended. Then I either stipple on my foundation or just dust w/loose powder if I'm not bothering with full makeup.

At the end of they day my under eye area does look a little dry, however that's the case no matter what I use to hide circles... I'm still searching for my HG hydrating, plumping eye cream or serum. : )

I did not like this at all. I typically like very liquidy/creamy concealers because I have some fine lines under my eyes. This concealer is very very dry and just did not apply smoothly under my eyes. Also did not cover my dark circles. Found it to apply very streaky and dry. I like MAC's moisturecover concealer and the Garnier eye roller concealer.

I love this stuff! Literally my only complaint is that the new design doesn't click when you twist it so I thought mine was broken!
Other than that I'm obsessed with this stuff. I use the light one when I'm tan and not tan and it works wonders. It's highlighting and has great coverage. No cakeyness either. Perfect!

Short Version: I love this concealer. It has a flexible range of coverage and flawless staying power. The shades are "real" leaving me with a natural skin finish. This is a concealer I wouldn't mind spending $40 for which makes me incredibly happy that it is so cheap in comparison. This puts all higher priced and praised concealers to shame.


Long Version: This is the only concealer to work with my skin, though it takes some patience. I would rather spend a few more minutes (waiting time) applying concealer than a lot more money on something with similar quality of ingredients and little to no effect.
I have deep dark purple-y under eyes circles with the top part of the line slightly protruding making the bottom half darker and even harder to conceal. Hereditary under eye circles are usually caused by a bulging eye muscle... isn't that attractive?
For shades, I am a neutral. I look more natural with a pink-neutral rather than a more yellow-neutral.
I have been using this ever since it was in different packaging and newer then. The times when I have thought that a better concealer was out there I ended up returning back to this. This product is build-able and looks great. It is not cake-y or sheer on me, it is natural: matte with a glow. I use the fair and light concealer shades, the first to act like a corrector and primer, the second shade combines the two making my exact shade, almost-cover to completely-cover my dark under eye circles. I can achieve any amount of coverage with this. It is like applying a new layer of skin. For now, this works enough and I am lucky enough to not have to order it from a site, as well as being well under $40 unlike crappier concealers I have ordered/tried.
I never will believe that a concealer can help permanently get rid of under eye circles and it is true that this concealer will do nothing to rid or "heal" your dark circles, especially bags or hereditary darkness.

This is my routine:
Maybelline Age Rewind Concealer in shades: Fair and Light
I always remove the sponge applicator (I wish it came in a squeeze tube) and use a small concealer brush to lightly line under my eyes. I apply two thin layers of the Fair shade, waiting a minute each time before blending with my ring finger. I have found the waiting game gives it less time to settle in to any lines and sets instantly. I then apply 2 or 3 thin layers of the Light shade (each layer includes the waiting game) until my under eye circles have disappeared (some days they are only 'almost disappeared'). These two shades combine to match my skin tone perfectly. This lasts all day. At the end of the day though, I see faint lines if my face is right up to a mirror. Even then it is in bright light and the colour matches my face anyways it isn't too noticeable. Perhaps a setting powder will work for you if you want to eliminate that, yet I have come to conclusions that setting powders will still allow your concealer to crease, and if anything they take away from the coverage power of the concealer even if it isn't sheer. That's just my opinion. This is ALL just my opinion.
OH! One important thing that really helps make my concealer fuller coverage is using my ring fingers to apply my moisturizer, that way my under eyes are equally as moisturized as my fingers so it is consistent when blending. My conclusion is that dry fingers seem to be just as bad as a dry under eye area when blending in.