I feel like the Essence brand is one of the most underrated drugstore brands ever. For the price, you definitely can't beat it - it was less than $5! It is a bit hard to find but you can buy it at Shoppers in Canada (only place I've seen it sold). Anyways, this gel liner is so creamy and long wearing & completely smudge and water proof.
I really don't have much to say about it except if you're looking for an affordable gel liner, this is it. It will not budge once it's set yet it comes off quite easily with makeup remover. The pigmentation is so deep and rich, there really isn't anything lacking from this product. I guess the only downside is that I could only find the black colour even though I know they have a few others (probably discontinued) but other than that, one of the best drugstore eyeliner I've ever discovered!
I am a makeup artist and have been using MAC for quite sometime. This is extremely comparable to MAC's blacktrack. it has amazing pigmentation, smooth consistency, and great lasting power! Essence is just showing us how much money we can save on great products when they dont spend the money on fancy products! Will buy again.
I got this in black and use it every single day. Extremely easy to apply, stays on all day and has a really good pigmentation. With the added plus of being ridiculously cheap, it gives high end brands a run for their money.
The first time I tried this, I LOVED IT. Five dollars, and looks like it has significantly more product than any of the other gel liners I own. Glides on so smoothly, is very lightweight and creamy. However, the last two times I have purchased it, I have found it flakes a bit, but still very smooth and buttery-feeling upon application
So glad I finally got my hands on this! They're not available in the UK so I bought this in the US for around $3.
The packaging is similar to MAC's gel liners, in a small glass pot with a screw-on lid, and there is loads of product to get through. It lasts for ages as long as the lid is kept screwed on tight so the product doesn't dry out.
I use a Maybelline gel eye liner brush to apply (one of the free brushes with their gel liner pots). It applies wonderfully smooth in a true black colour and really does just glide on. Once applied it does dry quickly so my browbone is never smudged with product. Even when I'm out in humidity or when I'm sweating it stays put - even when my eyes are watering from allergies it doesn't run or smudge at all.
The negatives? They're not sold in the UK! I bought 3 of them at once so I won't run out soon. The other colours are discontinued and the black is the only one to stay, which is a shame as the formula is perfect.
I highly recommend this to anyone looking for an affordable and easy-to-use gel liner - I'd choose this over all of the high end ones any day.
I think I love this more than my Maybelline one!
This a super black and smooth eyeliner and you get so much for the price (around $3 if I recall correctly).
I did some winged eyeliner one day and it stayed nice and dark all day with no smudging. Even when I was working a Saturday shift at a retail job and I was running around and sweating like crazy. This stuff is amazing.
This is my HG gel eyeliner. I would buy again and again.
I absolutely love this product. I picked it up one day [in black] at Ulta on a whim and have never turned back. I used to use the Maybelline gel liner but it seemed hard and clay-like. The Essence liner is so creamy and glides right on. I have oily lids and this stuff will not budge once it's dry. Right now, I use it almost daily for tightlining with an Elf concealer brush. It's such a strong, deep black.
This is my first gel eyeliner in a jar. I find this product especially easy to apply with a sharp-angled brush, same as used for filling in my brows. The consistency of the gel itself has enough fluidity to glide across the lash line. And at the same time, it is not too much of a liquid to make it drip.
The color is really black. After testing out Bobby Brown and Laura Mercier gel eyeliner in Sephora, I can say that Essence matches up. Perhaps this eyeliner is not as long lasting as Tarte clay eyeliner. However, I found no problems getting this to last for 8-10 hrs in a heated environment. It may be not quite as blackest black as MAC fluidline gel eyeliner or the aforementioned. But it fits the bill.
And for $3.99 a LARGE jar. This stuff is literally as good as it gets. For a make up lover, it fits the bill of making you look beautiful. For youtube gurus with pricey products rolling their way, I can see why this one gets no mention. Much more product than any other gel eyeliner on the market in the pot.
What a wonderful product! Last so long! Super inexpensive and is just perfect. :) my HG gel eye liner forever.
This eyeliner is really something special. It is the only liner, in any form, that lasts on my waterline. And I mean all day, from when I do my makeup at 7:30 am to when I get home from the gym at 8 pm.
It glides on nicely (I use the Maybelline eye studio gel liner brush) and works well for tightlining too. I wish I could find it in other colors than black!