Organix Ever Straight Brazilian Keratin Therapy


99 reviews

57% would repurchase

Package Quality: 3.8

Price: $$$

Package Quality: 3.8

Price: $$$


DI water (aqua), disodium laureth sulfosuccinate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, cocoamidopropyl hydroxysultaine, dimethicone copolyol, cocamide DEA, glycol distearate, hydrolyzed keratin, theobroma cacao seed (cocoa) butter, parfum, cocos nucifera (coconut) oil, persea gratissima (avocado) oil, aloe barbadensis (aloe) leaf extract, panthenol, polyquaternium 11, DMDM hydantoin, cetyl alcohol, guar hydroxypropyltrimonium chloride, PEG-23M, CI 42090 (blue 1), CI 16035

on 3/28/2013 1:25:00 PM

Age: 19-24

Skin: Acne-prone, Fair, Warm

Hair: Brunette, Wavy, Medium

Eyes: Green

I used up this shampoo in the last 4 months or so. I think it does a good job of cleaning, but I believe it faded my hair color due to the C14-18 Olefin sulfonate and it dried out my hair pretty bad. It made my hair feel like straw. When I started to notice this, I used another shampoo and noticed a huge difference in just one use not using this. It also made my hair very flat and lack of volume. My hair type: wavy, colored, long and thick. I will not be repurchasing.

1 out of 1 people found this review helpful.

on 3/2/2013 1:11:00 PM

Age: 18 & Under

Skin: Acne-prone, Fair-Medium, Warm

Hair: Brunette, Curly, Medium

Eyes: Brown

Despite the negative reviews on this shampoo, I actually think it is quite good. The smell is wonderful and it leaves my hair squeaky clean. My hair feel flexible and renewed after using this, but I have noticed that the ends of my hair have become a little brittle. But I am not sure if it is because of shampoo or because lately my diet has not been balanced,
Anyway, I've been using Organix shampoos for 2 years now and I am not disappointed in this one either, although I will not repurchase it.

on 2/28/2013 12:44:00 PM

Age: 19-24

Skin: Normal, Tan, Not Sure

Hair: Brunette, Other, Other

Eyes: Blue

I'm not usually a comment person, but I read some of the reviews after trying this product. This is a KERATIN therapy shampoo. A key tell tale sign that your hair needs keratin is if it feel slimy in the shower. It means your hair has too much moisture and needs the keratin to balance it out. This explains the dryness that some of you experienced. Being that it was too much for some of you, your hair didnt need it. I am a cosmetologist and really emphasize to my clients that they need to pay attention to the "feels" of their hair to figure out what it really needs. Not what you want.

3 out of 3 people found this review helpful.

on 2/22/2013 3:07:00 PM

Age: 25-29

Skin: Combination, Fair, Warm

Hair: Red, Wavy, Medium

Eyes: Hazel

I'm quite surprised to see so many negative reviews on this product but I suppose I am just an outlier. I LOVE this product. It works wonders on my hair and yes, it does actually straighten my mermaid-y wavy hair and does reduce almost all of the frizz (trust me there's a sizable amount). This being said i have a theory as to why so many reviews have trouble. I only wash my hair 2-3 times a week, i think using this shampoo (and conditioner) any more than that would be too harsh on your hair and cause many of the problems other reviews are having. On top of this, I also try to wash my hair in luke warm water - another preventative measure to reduce drying. My suggestion would be to try out one or both of these options when using this shampoo (and conditioner) as i have had nothing but success from both products.

1 out of 1 people found this review helpful.

on 1/6/2013 11:54:00 PM

Age: 44-55

Skin: Acne-prone, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

Lathers well with pleasant scent. After using shampoo with Everstraight conditioner, blowdrying and flat iron - my hair feels the softest and healthiest it has in many years! I have coarse, frizzy prone hair that is colored honey-kissed Blonde. I plan to continue using these products.

Age: 19-24

Skin: Acne-prone, Fair, Cool

Hair: Blond, Straight, Medium

Eyes: Brown

I initially bought this product because I was looking for a decent sulfate free shampoo, this wasn't the one for me. While I love the smell (has a very chocolatey, cocoa butter type smell), it is incredibly drying. It made my hair very tangled and knotted. It works alright when used with the conditioner, but I still felt like my hair was dried out.

on 12/20/2012 7:36:00 PM

Age: 19-24

Skin: Sensitive, Fair, Cool

Hair: Black, Straight, Medium

Eyes: Green

After reading all these reviews, I FINALLY realize why I've been losing clumps of hair in the shower when I've never had that problem before! Granted I'm a hairdresser and have access to tons of professional products, but I wanted to try it out. The only good thing about this stuff is the scent, but it certainly isn't good enough to look past everything else. Doesn't leave my hair feeling clean, moisturized, soft or anything else claimed on the bottle. Lots of tangles and tons of hair in my brush. Not to mention, the ingredients on the label scare me. Organix? I don't think so. Its loaded with cones & all kinds of sulfates. Gross. Will not purchase again.

on 12/4/2012 10:58:00 AM

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Hazel

I brought the tiny versions of the shampoo and conditioner about a week ago. I didn't notice it was for curly hair though, my mistake. I had heard some good things about the Organix line and decided to try it out.
The first time I used it, it was wonderful. My hair was very soft, shiny and dandruff free. The next time I used the product, it was a little different. My hair became was filled with tangles and very hard to manage. I thought it was because I didn't use enough conditioner because my hair was also very very dry.
The last time I used it a couple days ago, it became it's worst ever. I could hardly brush my hair without using detangler. I couldn't even put it in a pony tail without losing tons of hair from trying to brush it. Though it made my hair shiny and a bit soft, it has to be the worst shampoo/conditioner I've ever brought. I will not be using this again.

1 out of 1 people found this review helpful.

on 11/8/2012 7:09:00 PM

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

Soft? Ha, I think not. This made my hair super dry (I have short normal slightly wavy hair) It looked dirty, and it started falling out.

Do not buy!

on 8/30/2012 2:07:00 PM

Age: Unknown

Skin: Sensitive, Fair, Neutral

Hair: Blond, Wavy, Coarse

Eyes: Green

.....Continued from prior post


During her few minutes away, she looked up the product online to check the ingredients because she was astounded that a shampoo could do that much damage. The lady in the shampoo bowl right next to me witnessed everything happening to me and said, "What is that product? Tell me so I can avoid it!"
When she came back, she told me that in her professional opinion, sometimes keratin can be too drying. Even though on your shampoo bottle it only says "This rich formual of Brazilian Coconut Oil and Keratin Proteins to smooth and strengthen your curly or wavy tresses." The stylist felt that my hair had an extreme reaction to this dryness and that is why I got massive clumps of impenetrable tangles.
At that point, that was little comfort. Somewhat of an explanation, sure, but little comfort. At this point, I have been laying back in a shampoo bowl with two stylists working with litte success on getting these out - and "these" are ALL over the back of my head.

Thinking of what to do next, they put more intense conditioner on my head, put me in a plastic cap and put me under head, hoping that would soften these dreadlock-style clumps. During that time, they consulted with the lead stylist as to what to do next.

After awhile, the lead stylist knelt down beside my dryer and the concerned look on her face made me start to cry immediately. I told her, "Don't tell me. You can't do anything but cut them out, right? I knew it!" She assured me not to worry, that she would do all she could to help me so she wouldn't have to cut them out, that she has experience working with some clients with dreadlocks and has experience with difficult processes like this.

I felt better, somewhat, for the time being. The lead stylist, Allison, took me back to her station and, with the assistance of the two other stylists, they began again the tedious and painstaking tast of trying to undo these wickedly tight clumps of hair.

After another 2 hours of this I hesitatingly asked, "So, you still think you don't have to cut it out? If you did, how much would you have to take off?" Allison paused and put her hand where the clump ended and said, "Eight inches, but I don't want to have to do that. Let's keep trying."
All I heard was 8 inches! I sat there, praying for God to give her and the other 2 stylists the continued patience and skill to work through my hair so it wouldn't have to be cut.

I came into this salon at 2:15 pm. I left a little after 6:00 pm. This is how long it took 3 stylists to get through this hairmagedden and I don't say that to be funny - I mean it. And the physical pain of them trying to get through was excruciating, despite their best efforts to minimize my discomfort. I said I will go through anything just as long as they can try and save my long hair.

When all 3 stylists got through, I was back by the shampoo bowl getting a light shampoo and another deep condition. After that, they didn't want to dry or style my hair because of all that me and my hair went through in those 4 hours. they left it damp and gently braided it and told me to let it dry that way and let my hair and scalp rest. They also suggested that I take some ibuprofen when I get home to help me with all the pain I went through.

Today is the 30th, the day after. My hair is still in the braid and I'm afraid to take it out because I expect to see considerable damage from all the picking they did with those rat tail combs.

Mind you, I am FOREVER GRATEFUL FOR ALL THEIR HARD WORK AND PATIENCE. They saved my long hair! I can't say enough about these women and the wonderful job they did and also their compassion. Despite how my long hair looks now and the damage done, I still have it. They could have taken the lazy way out and advised that I cut it, but they didn't. They saw my tears and panic and went to work to try and save my hair.

Like those stylists, it's astounding to me that your shampoo could do so much damage. A SHAMPOO! What on earth! Why?! If I was prone to fooling around with chemicals and colors at home, well then I guess I deserve to have my hair wrecked and shouldn't cry about it. BUT I DON'T! I simply washed my hair!
This appointment yesterday cost me $70.00. This is the most "expensive shampoo" I've ever had!

I don't know what you can do as a company to warn people on your bottles, but you need to do something. This has been the most harrowing experience I have ever had!! Costly in physical pain and money not too mention the fear I had the whole time.

It's simply wrong that a product could do that! These stylists talked to me about Keratin and the new fad about Brazilian treatments. It works for some, but it can be very drying. Grant you, I did not use a chemical at home, but only a shampoo but the shampoo touts "Brazilian Therapy with Keratin". If there are risks with keratin, it should say so on your bottle!

I told they stylists that I thought keratin was a good thing, that it is a protein and a building block for hair. They said yes, that's true, but keratin can be very drying on some people and in my case it was so drying it made my hair form very bad clumps.

To say that I'm disappointed is an understatement. I don't even want to look at my hair at this point. I can also assure you that I saw loads and loads of hair fall to the floor as they were attempting to undo these massive clumps but not because of them being careless. They were not, but trying to be gentle as possible. Really, what 3 stylists do you know that wants to stand for 4 hours trying to undo a mess like that? Not many, but they did.

I told them that I would let your company know what happened. If you have any questions or doubts, I'm sure you can talk to the lead stylist Allison. The ha

2 out of 3 people found this review helpful.

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