Rimmel is my favorite number one drugstore brand, other than Loreal, and Revlon ColorStay. I love this lipgloss. I have the plum color one, the darkest one. It has collegen, and plumps my lips............

Moisturizing-yes. But the color payoff is extremely poor. I bought two colors (a light and a dark), and a few minutes after application, they look the same. The colors are beautiful in the tube, but, unfortunately do not translate as such on the lips. :(

I love everything about this lip gloss except for the packaging, at first I was fine with it until I stored in my lip gloss drawer and it started leaking! I didnt know what it was so I put it on my makeup bag. Guess what? My makeup bag got all glossy. I really like the formulation and the fact that there are vitamins A C and E. And it has collagen. It's not sticky and tacky but it's a gloss so your hair does get stuck in it a little. I got it for 7 dollars at wal mart. I'm one third done the tube. But I'm probably not going to finish it since I keep it at home all the time on my dresser. Up right. ): wouldn't buy again because it couldn't bring it around with me.
UPDATE: it stopped leaking!! the trick is to wipe it from time to time so itdoesnt get overly messy (:

I'm always on the hunt for lip colors with SPF, so I was excited when I found these. I'm surprised they have so many great reviews. I found the formula way too light going on and the wear is terrible - seriously the product was gone before I could even be done getting ready to go out. The price is good but if you're reapplying every 10 minutes, I don't see the point, and if it won't stay on you're not really getting SPF coverage, anyway. I'll stick with my Neutrogena lipsticks and glosses for SPF and color.

O.K. could someone please explain to me why every lip product Rimmel makes tastes so BAD?
This has the strongest perfumiest taste as if you smeared a cheap face cream on your lips and I noticed a slight burning but that went away .

However it's not all bad my lips did feel moisturized after I wiped it off 5 minutes after applying when I couldn't take the taste anymore.
Sio if you can take the horrid taste you might like to give it a try .

I love this. Its not very pigmented but it has just enough color. It has good stuff in it for your lips to like vitamins, colofen and spf. I bought three colors. I plan on buying more. love them

This is one of my new favorite lip glosses. It is incredibly moisturizing, hydrating, and shiny. I have Red Action, which I see as a perfect red. It's an ideal neutral red with some pink tone. It looks really natural. The formula contains Maxi-Lip and Hyaluronic Acid, and the moisture and color both last for hours!

I purchased this is the shade "Mauve Renew" and it's looks like my lips, but with a hint of shimmer and shine. My lips are normally quite pigmented to begin with, and this just enhances them and can instantly pull what would otherwise be a rather bland face look, together.

It is moisturizing and I find that I don't have to worry about my lips being dry after eating or drinking. When it begins to fade, it leaves behind a subtle sheen. I don't particularly love the packaging...the wand mimicks that of Revlon Colorburst glosses, except much more flimsier. The tip of the wand bends in such a way that I cannot get a precise application and it is annoying. I can get over the tacky packaging, but hope they will eventually change the wand.

I got the color in pink benefit and I really love it! Yes it doesn't taste the best ( has a sunscreen taste) but it looks really great on my lips and moisturizes them. It has a good color payoff and I would buy it again in different colors!

I definitely agree that these have poor color payoff, despite how exciting the shades look in the tube. I loved the Purple Rescue shade, a retro violet-fuchsia, but it looked like vaguely-pink salad oil on my lips. The texture is quite thin and runny. I suppose that's why they're billed as "moisturizing"-- thick, sticky glosses don't do much for chapped lips. But I'd much rather address chapping with Aquaphor or something, and then apply a better gloss than this one.