After being sorely let down by my foray into the world of mineral powders, I decided to venture back into the tried and true world of liquid foundation.

First and foremost, I am vegan and so I am more limited than most as to which products I can use. Luckily, e.l.f is VEGAN.

Secondly, it's a cheap drugstore product. And by cheap, I mean cheap. I bought this foundation for a dollar at Target. There are Targets everywhere so not only do I not have to pay an exorbitant sum of money for vanity's sake, I'm also spared the drudgery of making the drive down to my "nearest" fancy pants beauty salon. Win.

Third, it covers like a motherf***er. Most liquid foundations I've used have been this crappy sheer junk that isn't even worth putting on your face, much less paying money for. This stuff actually does its job.

It tends to be a little bit drying when applied solo, but considering I use moisturizer and primer beforehand I never have any trouble with it. After I apply it, it sort of looks shiny and feels a little bit weird. I apply a translucent setting powder to the top and the shine is gone-plus the foundation sticks to my face for quite a long time.

I know some folks are complaining about the scent, but I actually like it. I actually enjoy sniffing the product when I squirt it on the back of my hand, and my SO compliments me on the smell when they get close to my face. Ooh la la!

I also like the shades they have. Most foundations have this sickly looking pink undertone that doesn't match my face, and then my hair looks really ugly and my face doesn't match my neck. This is light enough for my fair skin and also comes in a yellowish undertone that looks way more natural on me.

All in all, this is a fantastic product and the only thing I wish was different was that it sort of makes me break out if I don't remove it right after I get off of work, or if I wear it 7 days in a row. I need to give my face a chance to breathe after wearing this.

Amazing foundation for less than one tenth the price of department store products of the same quality. I bought four bottles in "Buff' in case they discontinue it. It leaves a dewy finish so those with oily skin should look elsewhere

I have such trouble with finding a cheap foundation, with good coverage, and that matches my skin tone. I was scared that this was going to be a good foundation because E.L.F products are usually hit and miss, but this product offers great coverage, and doesn't look cakey. I bought the lightest color and it matches my skin perfectly. It does make my skin look shiney, but that is easily fixed with a little bit of powder! Overall I really like this product!

This product does its job it cover really well for the price if your willing to torture your skin.I was surprised by how well it coved that i didn't need a counsealer unfortunately it makes me break out like crazy :( So its a good consealer for the mega poor but be ready for horrible skin the next day.

Normally I would love such a small price tag on a foundation but in this case, you get what you pay for.

The product is perfumey. Kind of like they are trying to hide the chemical smell and doing a poor job of it. It stinks like flowers and shower cleaner.

The lightest shade is too yellow for me. It goes on looking slightly too yellow and as it dries it gets more and more yellow bordering on orange. I could only imagine that it oxidizes to a nice pumpkin shade.

When you first pump this out it feels like a nice smooth foundation. It seems like it would blend nicely. It doesn't. It starts to feel like Elmer's glue as soon as you start blending. It was sticky on my fingers and sticky with my brushes. It doesn't fully dry either so it just feels sticky sitting on your skin. It blends a little but looks so caked on and fake and oily and BAD!

I won't repurchase.

I was intrigued by this foundation after reading the reviews, and decided to give it a try. I love the packaging, it looks nice and the pump is a nice feature. The foundation itself is a bit heavy and sticky. It covers fairly well, but it is a bit too dewy looking for me. My skin gets oily pretty quickly with this. I do plan to try it again in the winter, when my skin is drier. Maybe I will like it better then, it may be more suited to my skin then. But at this point, I really don't see myself buying this again.

1. Price: At $6.00, not a bad price for a foundation. Defibutely a good deal, however, you don't get as much product.

2. Packaging: Six bucks for a foundation w/ a pump? AWESOME! The packaging however comes with a small minuscule flaw, when placing the cap back on it kinda pushes the pump down a tad and when u open it up u can see that some leaked out. Nothing major.

3. Quality: As for quality...hmmm...it's pretty good. Will definitely NOT be my HG foundation but I will use it on days when I want just a hint of this or that....Will definitely be repurchasing this. I don't go to the gym without wearing some sort of make-up so this could be it...since I use it lightly. All in all...I would recommend this product. Go buy it...NOW. It worked well on my skin and had ok staying power, definitely better than the Avon Extra Lasting Foundation at half the cost.

Not a bad foundation especially for the price. I have very pale coloured skin and unfortunately the Porcelain shade is slightly too dark for me but is fine if I mix it in with a slightly lighter coloured foundation / tinted moisturiser. It is quite a full coverage, which I like seeing as most of my foundations are light to medium coverage so this is perfect when my skin needs a little more help. This foundation is great for dry skin, it felt very comfortable on my skin and didn't leave me with dry patches which many foundations do. The only thing that puts me off this is the colour, it's too dark and slightly too pinkish for me so I have to mix it with other foundations and due to the heavy coverage it isn't one I would wear very often. But great for the price, well worth checking out.

WOW!!!!!!!!!!!!!!!!!!!
I picked this up from Target on a whim for 6 bucks. I had ZERO expectations because of the price. Boy, was I WRONG. Although I love E.L.F.'s makeup brushes, I had never tried their foundation. This is high-quality stuff, I kid you not. I have tried a LOT of high-end foundations and I have to say this one beats quite a few of them! I was immediately impressed with the way it glides on so velvety smooth with great coverage. Not the LEAST bit cakey or "makeup-y." It has a nice semi-matte finish, which is perfect - not overly drying. I put this on at 7 a.m. this morning...it's now 4:30 p.m. and I haven't had to touch up or do anything to it. Mind you, I have oily skin and usually by now you can fry an egg on my face. It made my skin GLOW and gives a radiant, bright complexion without being overly moisturizing or overly "dewy." This foundation is oil free and contains SPF 15. I also researched this at a consumer lab website and didn't see anything that would be comedogenic - it got EXTREMELY LOW scores on the comedogenic chart - that's GOOD news for non-pore blocking! Dirt cheap with a nice pump bottle. I am sooooo in love with this product. I think it's my new go-to foundation! I think this would be suitable for ALL types of skin. I know it's good for oily skin and for keeping the shine at bay (I'm walking proof of that)...I also think it would be great for dry and combination skin types as well, because it's not a "true matte" finish and not drying at all. Will definitely buy this again!

I've tried countless foundations. Not ALL cheap ones - some from mac, clinique lancome to name a few.
This is by far my favourite from all the brands I've used.
Makes my skin look FLAWLESS, especially when used with their translucent finishing powder.
Saying that - I do have fairly dry skin and this is really well suited for it.