I actually prefer this Willow lipliner over the famous #666 lipliner. While #666 was too dark, pink, and shimmery on me, the #712 is more of a real pink-brown neutral on the lip and closer to MAC Spice. The color is great and it is probably something I'd pick up again if I ever ran into Wet n' Wild again at a drugstore (especially with it only being $1 or so), but it is really too drying and hard to spread for me to use on a regular basis. The pencil is rather too long (doesn't fit in any makeup bag and is a bit unwieldy when applying), but it does seem silly to be complaining about receiving too much product. I suggest everyone get and try the #666 and #712 because you are bound to like one of them.

I use this liner under all of my neutral colors and I think it looks great. No orangy color tone to it as far as I can tell. I've not had any problems with it crumbling. I have very dry lips, though, and as with all of my lipliners, I always put lip balm on first. This liner goes on very smoothly. I think that this is a tremendous value in a lipliner. The size of it will allow it to last me forever.

I bought this instead of 666 when I finished 666. I like 666 alot more. I find the lipliner an ugly orangy brown. If I blend it it's workable but it's definitely not 666 without shimmer, 666 is a much better shade. I won't repurchase this one i don't think.

On me (red hair and blue eyes), this is a lovely auburn color. It gives me a matte, sophisticated lip that goes great with my coloring. It glides on smoothly (I always wear an SPF lip balm) and it lasts a good while. I haven't had any problems with sharpening or crumbling. I also haven't had any problems with the "bad batch" situation. Every Wet 'n' Wild liner I've purchased (5) has had a good consistency. I would repurchase, but I doubt I'll need to because I don't use it too often (since I usually stick with lighter colors).

I was hoping to like this product and even bought a second pencil in hope that I just got one from a bad batch, but I found the color to be a an ugly, orangy brown. I still like W & W, but this color was awful for me. A+ for the price though. I'm hoping to find one that flatters me.

another $.23 clearance at Target.....pretty natural lip color...great mixed with MAC Vista....va va voom!!

I am a notorious retractable lipliner girl ONLY but this is a an AMAZING DEAL! It was only .93 cents at wal-mart! Also, it is (for me) the NO SHOW lipliner it matches my lips exactly which is rare. It is also creamy and smooth in texture but still holds a fine point. Does not leave an ashy or muddy look not matter how many times I trace or fill in! Wish it was in a retractable version but this is still a 5 lippies deal!

I am falling in love with these dirt cheap WnW liners! The #712 color is called "Willow". Its almost a nude color with a toffee tint to it. They changed the formula to be more creamy. I think its perfect! Ive used many many brands of liners and this one is a sure winner =o)!

gawd... this matches my natural lip color so perfectly, it's sometimes hard for me to tell if i'm even getting it on. HG lipliner all the way. having a hard time finding it, as these days, i'm only finding 712A (a bright plummy pink color by the looks of the pencil) on the shelves. :( may have to only get it online. WAAAAAAAAH!UPDATE 3-1-07: this is still my HG and i think they've reformulated it. it's alot creamier going on, but IMO it's ever so slightly oranger. it's become a MAC spice dupe, but that doesn't deter me from using it and buying it.update 3-11-07: as i get older, i'm getting more and more conservative with my makeup choices (although i will buy AND wear lots of frosty colored shadows on my sexy nights out ^_^), and i've found that this lipliner goes well with ANY lip color. i've found that since i've become a mom, i don't often remember to touch up my lipstick, so for the past 6 or 7 years i've been lining and filling my lips with this lipliner, and then i set my lips by dusting the blush i'm wearing that day over them with a small e/s brush. this makes my lip color last ALL day. i even dab a little bright colored lipstick (bright fuschia or magenta) on my finger, pucker up, and pat my lips for a natural flush of color that makes my lips pop BIG--i mean bee stung Angelina Jolie DSL--yet still matte. then when i want to go out with my DH, my lips are already primed and ready for lipstick. my lipstick lasts all night too and i wear just about every cool shade that wet n wild has to offer. why pay more for a long wearing natural toned lipstick (hoping it won't clash with the rest of your makeup), when, if you collect blush, you can multi-task and have a very polished, put together look with less products? :) continued >>

A good liner for a great price.