Of all the mascaras I've used this is the best. My lashes are naturally long, but this mascara adds a lot of volume and also increases their length. This mascara dosen't flake and last all day. The packaging is good. I would buy this product again.

A great mascara! I used it a few years ago and it was amazing. The only reason I haven't bought it again since is that I like to try new products all the time. This is a wonderful formula that gives A LOT of volume. My lashes looked rich and very black. People rave about voluminous, well, this one is ten times better! :)

Tried this on a whim and I like it! I'm a Plush Lash girl and this one is a close runner to PL. No scent, didn't flake off and it looks great. Application wasn't messy or clumpy or too wet. The brush is nice and full, like Plush lash. Everything was spot on. Great product. I got it on a bogo so I paid 3.99 for it.

I gave high marks in all categories, everything just worked.

LOVE this product! It holds my curl, gives me volume and length - everything a mascara should do. AND it does not clump. My eyelashes a fairly long but very thin, and this mascara gives them volume while lengthining.
This is my ALL TIME favorite!

I know this mascara doesn't work for everyone, but i LOVE it. It's the only one i will use, and i just switched from Maybelline Collosal Volume which I thought was the best mascara ever, but this one has topped it!
I think you have to have a good lash base for this mascara to be great on you though. I have a friend who tried mine and her lashes are a lot shorter and not as full as my own, and it didn't work well for her.
I also find that the first week of a new tube is too wet and doesn't work as well as when it's gotten a little bit drier after using it a few times, so stick with it and it may work better in the long run.
You can buy it cheap at Walmart $7 to $8 dollars, otherwise you're looking at $13 anywhere else.

I just bought this yesterday ($5.00 @ Walmart) and so far so good. It gave me fuller, soft lashes without drying out or looking spidery which is what most of us look for in mascara plus I think the brush looks pretty cool.

PROS: Washes off easily when removing. If you want something that's kinda meh, this is for you. Someone must like this though.


CONS: Messy, goopy, too wet. Not enough pow. Doesn't last long enough.


APPLICATION TIPS: Shiseido's primer (even the new one) helps this stay on with WAY less smudging/transfer/flaking. I am a recent convert to using Shiseido's popular curler too.


ALTERNATES: For HE, try MUFE Smoky Lash for pow lashes that last. Neutrogena's Healthy Volume give fluffy, full lashes that don't smudge as quick as this one does. L'oreal's Voluminous Million Lashes or some name like that is very volumizing and lasts quite well. Jordana's Volumizing mascara gives me volume and length that lasts a long time without flaking. .

i Lovee Thiss. One Of My Favorites <3
Gives Me Volume & Length, Way Better Than Others.
Holds My Curls! And Stays For Long At Least For Me & My Mom. i Am Currently Using My Second One Now.
But if Your Lookin For That Natural Look This is Not Your Mascara.. continued >>

This mascara holds good potential overall. However, I bought it non-waterproof, so I ended with raccoon eyes. Also, because it isn't waterproof, it doesn't hold the curl very well on my Asian lashes.

Nevertheless, the volume and length are pretty good. I will probably buy it again, but this time as waterproof.

I have long straight light brown lashes that dont hold a curl at all. i saw this mascara on sale at wal-mart and decided to give it a try. love the tube, very nice, the brush is great too. big but not too big. i would say this mascara would be the "diorshow" of drugstore brands. it felt very soft and natural but with that same"wow" factor. while Diorshow made my lashes look goopy, this mascara is softer and more natural. would reccomend it to people with sensitive eyes (i wear glasses). for 5$ ?? awesome buy!!