While it is certainly a darker plum - I wouldn't call it a black plum. But that's ok - I really like it & have purchased it several times. Very smooth applying but also very long-lasting. Get it - you won't be sorry!
My favorite eyeliner. Goes on easily, with no tugging. Staying power is quite good, IMO.
I got this as part of Estee Lauder's gift promotion when I purchased a bottle of the Double Wear foundation. I had never given any thought to purchasing their eyeliner because it's quite expensive. However, the first day using the eyeliner it stayed put ALL day! I applied it at about 7:30am and it still looked great at 7:30pm! Definitely the longest lasting eyeliner I have ever used. The only thing I used on top of the eyeliner is a little bit of black eyeshadow by NYX. I will definitely be purchasing the eyeliner when I use up the one I received in the gift.
Estee Lauder Double Wear have great long lasting power...except when it comes to their eyeliners. They completely smudge right away and within 15 minutes it fades so quickly. I give one star for its pigmentation because it is very dark and applies smoothly without tugging at your eye.
This is difficult to get on and once on it fades in a few hours. Generally speaking,I have been disappointed with most Estee Lauder products in all categories.
This eyeliner is great for winged eyeliner looks, but fails to do its job at "staying-in-place". It wears off on my lower lid throughout the day. Might not buy this again.
More of a 4.5.
It's wonderful, works great. Although, not as great as grand rival 24/7 liner. Sadly, that wins overall. But since I don't have that and this was a nice gift, it's good, and awesome. Although when I run out, I'll go for something cheaper.
I use this in the Bronze shade and it is one of my HG items. I am a part-time SA for the Lauder and Clinique lines (smaller stores "blended" their associates) and really love the Double Wear line in Lauder. All the products in the line are made to be long wearing. I have used up 2 of these liners down to stubs . I apply it in the morning and it stays put until I remove it at night. This is a nice medium brown shade with a bit of a golden undertone. When I apply it, I take the smudger on the other end and lightly dip it in some powder and run it over the liner to "set" it. This color compliments blue eyes very nicely, but it's a color that can be used by almost everyone. These do run $20 apiece at counter and I will be the first to say, there are drugstore brands that may last every bit as well. However, since I am an SA for the line and get gratis, usually these are free for me. Out of all the brands we sell, and eyeliners I am able to choose from, this is one of the ones I would probably still purchase if I did not receive gratis.
I was suckered into buying this product at the EL counter. After trying it, I was not disappointed. It stayed on all night at my prom, and is long wearing for every day use. My only complaint is that it rubs off on the creases of my eyelids when I use it on my top lash line, but my oily lids may contribute to this. Will not buy again, especially since I had better results on my lids with a $4 liquid liner.
Best eyeliner pencil out there, period!