As I mentioned in my review for Prep + Prime Lip, I will not be repurchasing this product due to MAC no longer being a cruelty-free company. However, I received this as a gift with the P+P, and I really love the product itself.
This is in the Amplified finish, which I find to be MAC's most hydrating formula. There's a fair amount of sheen to this without being particularly glossy, and I like the dimension that said sheen provides.
This particular color looks like a muted purple in the tube. (I'm always hunting for the perfect bright purple, which my friend knew when she purchased this for me.) But on my lips, it looks like a wonderful dark lavender depending on the light (in warmer light, it looks like a dusky purple/mauve which is GORGEOUS, and in cooler or natural light, more blue undertones come through and it takes on a truer purple tone). I have no natural pigment to my lips, so I find this applies quite true to the bullet.
The staying power is surprising. Like most Amplified lipsticks from MAC, I find that it has some staining properties. But the lipstick itself doesn't wear off quickly or anything, even without primer. After blotting and reapplying, I can get a solid 4 hours of wear out of this before needing to reapply.
Again, being that this is an Amplified finish, it is quite hydrating. My lips do not dry out or flake as a result of using this lipstick. In fact, it provides just as much moisture as my eos lip balm, so it's not the most moisturizing thing in the world, but it definitely keeps my lips comfortable.
Also, I've not experienced any feathering or settling into lip lines with this color, despite its creamy finish.
So again, if MAC ever decides to cut ties with Estee Lauder, I will gladly repurchase this beautiful color.
This is a really fun MAC lipsticks colors. Don't let this purple scare you, its a very wearable shade of violet/purple. It would look great on all skin tones, and on all ages. It is an Amplified Creme, so It is easy to apply, fully opaque, slightly creamy, very pigmented, and comfortable to wear. I also have Heroine and it is a shade deeper and brighter than UTA, with a matte finish. So, if you like purple lipstick but think Heroine is a little out there, go for Up the Amp instead. Love this one!
Absolutely love this color! It's very creamy too. It doesn't dry my lips out like a lot of lipsticks do. The color is beautiful too. I wouldn't call it an everyday color- at least not for me- but it's beautiful and I've done through 2 tubes of this and when I finish the one I currently have I'll buy it again. :)
This is my go to lipstick is just so perfect and makes my lips so nice and the vanilla smell to the Mac lipsticks is just gives it an extra kick. I really recommend this lippy to anyone as it will compliment you. I've gotten a Few compliments every time I decide to wear it which is pretty often. I am sad that I am going to finish it very fast.
Absolutely LOVE this lipstick! the best part, i got it free with the Back2Mac recycling program! This is my going out go to lip color! I have a light-medium skin tone with warm undertones. I usually wear this with very neutral eye makeup and a nice winged cat eye, and it looks absolutely fabulous! my lips pop and bring my whole look together! i highly recommend this lipstick!
This color did not work with my olive skin coloring. I gave it quite a few tries until I decided to give it away. I also noticed this particular lipstick made my lips feel dry and had a greasy look at the same time. Crazy I know. The color always looked off on me.
I LOVE this colour--it's perfect for my skin tone which is considered 'cool'. This shade was recommended to me by a makeup professional at a MAC store, and she was spot-on. I was leaning towards the pale-pink-pastel shades that are so popular but when I tried one on, I looked so silly. Up the Amp however, is a pinky-purple and is perfect for those of us who want the modern looking pastel shade of lipstick but can't pull off the pure pinky-white pigment. I highly recommend this to anyone with cool-toned skin! It's a really unique look without looking like you have hypothermia:)
UPDATE: On my skin NW20 skin, almost black hair, brown eyes, I am finding Berry Haute much easier to wear. Up the Amp is fun and cool, but I feel like it might sit on someone with blonde hair and light eyes better than it does me. It's not bad, but Berry Haute slips on easier and looks a bit more easy.
ORIGINAL POST: I agree with one of the previous reviewers here (faija I think). While this is similar to Revlon's Berry Haute, Up the Amp, well...it ups the amp. It is just more ooomph than Berry Haute and the texture, color and wear are just more intense, stronger, bolder (got to love that amplified creme finish). Berry Haute is like Up the Amps little sister...sweet and beautiful, but just not yet having the extra sex appeal, sophistication and pizazz as Up the Amp. I love Berry Haute, but it is a much more tame version of Up the Amp (and easier to wear). As for the color of Up the Amp, it is a purple toned shade with elements of berry and fuchsia. I am Nw20 with almost black hair (3n), brown eyes, and rosey lips.
PS - I am pretty sure this and Girl About Town are the two shades that Felicity on Arrow wore the first season. I loved the pop of color on her.
I have known of this lipstick but I just never gave in. It looks like a scary pastel purple in the tube. I would always swatch it on the back of my hand but never bothered applying it on my lips. One day, I was playing at MAC with a friend and I decided to finally put it on. I showed her and she liked it, even the MAC girl loved it on me (but isnt that what they all say to try and sell you their products lol).
I have this thing where I wear different lipsticks everyday just so I can rotate and give them all love. And lets just say that this has gotten more love than any of the other ones the past few weeks. It is bright but I think it's more wearable than a red. At least for me it is. On me it turns pinky and becomes more pink as it fades. It is an Amplified, the best MAC lipstick formula in my opinion. It is vanilla scented as to be expected. I wear it with just mascara and a cooler pink blush and it's suitable for everyday.
I'm an NC 45 for reference. This lipstick has fantastic, texture and payoff. It's a very nice color, but personally I use MAC Magenta lip liner underneath to give it some punch. I find this color is a little flat on me, but magenta hits it out of the park. The only reason I wouldn't purchase again, is because I have a lot of similar colors that I don't have to "build" in order to get the effect I want.