This is legitimately the best eye primer I have ever used. While on holidays in the US, I forgot to bring a primer so I tried this out because I heard some good things about it. AND THEY WERE RIGHT.
Never have I ever had my eye shadow and gel liner stay in place all day (as in 10-14 hours) and not have it crease! This is a perfect formulation for me as I felt that the Too Faced one was too thin and slippery whereas Urban Decay was overly creamy (and caused it to crease). This looks a little matte when applied to the eyelid but it melds in with my skin tone pretty quick without any greyish cast or highlighting dry/uneven parts.
I've got no complaints about the packaging - I just apply some gentle pressure to squeeze a tiny bit out and there's no mess. I just wish I bought more of these in America because I was forced to buy backups that were three times the price online!
Disappointed big time.. it felt gritty after it dried and did nothing to hold or enhance my shadow.
Decided to try this after good reviews and many fails with other primers. I picked this up from target for around four dollars. I feel like I've tried every primer from ub to tf and nothing worked on my oily lids. I love the squeeze tube packaging of this. You only need a tiny dot of this. This blended out nicely and was a little drier than others. Usually after four hours my shadow is creased but even after a ten hour shift with this my shadow did not crease at all. So far this is the best primer I have found I've even bought back ups! I am very happy with this but I think it is best for people with oily lids since it is a drier formula. All in all great product!
Is this real? A good eyeshadow primer for under $10? You bet! I've been hearing many many glowing reviews for this and when I saw it on drugstore.com I bought it quick and in a hurry; I felt that news would spread of how good it was and it would sell out so I had to have it. So, tried it and its just as good as everyone said. It comes in a cute black and silver squeeze tube, the tip is narrow enough to get the right amount out with no watery or oily excess. The consistency was perfect and trust me, a little bit does go a long way. It dries to a slight opaque finish but not too opaque where it looks ashy, and was tacky enough to make the eyeshadow stick. I used a nice green shadow for spring time and it went on so smooth and vibrant, oh. my. word! And 2 hours later in the 80 deg Florida heat, it was still there! Awesommmme! I used to use ELF primer, but sorry ELF, although you're just a $1 compared to WnWs Fergie Eyeshadow that comes in at about $5, I'll gladly pay more for this stuff. I have found my HG and I beg of you WnW, do not discontinue this or change the formula, I will seriously cry if you do, lol.
I didn't have high expectation for this primer, being so cheap, right? but I have to say it's the best primer i've used. I have oily lids and have tried Urban Decay, Too Faced, Rimmel and NYX primers and all crease on me as do MAC paint pots of Maybelline Color Tattoos. Yet, I got this a week ago and have used it now with MAC, Smashbox, Revlon and other eyeshadows and they all have made it crease-free, nonfading for 12 hours, amazing! if you are still looking for a shadow primer, try this one, it's cheap and good.
To be honest, I had really high hopes for this product. Having super oily and hooded eyelids, I have finally particular routine with the NARS primer that really seems to work. Now that primer is definitely not cheap and when I heard Wet'n'Wild's was even better at controlling oil I ran out and bought it the next day. I saw two different types and I grabbed the "For My Primas" one, I'm not sure if that makes a difference. For me, this primer is just okay. Still better than UDPP and TFSI at an unbelievable price but I still experienced fading and creasing that I wouldn't have with NARS. I will continue to try and make this work because it is such a good bargain but at this point it's not special enough for me to want to repurchase.
This stuff is amazing! I have used Urban Decay and E.L.F. primers before and even though they are normally highly rated they didn't do much to combat my extra oily eyelids. My eyeshadow always creased before and slid off halfway into the day. Prior to trying the Wet n' Wild Fergie Take on the Day primer I have never been able to successfully wear eyeliner on my upper lids--it would always end up in a line on the crease. Until now! So happy that I found this product!
I'm so glad I listened to the reviews here on this! Got it for only about $5, & it out-performs MAC's Bare Canvas Paint on me! I've had notoriously oily skin my entire life, including my lids, of course. I've now been wearing this 14 hours under standard everyday conditions (office work, errands, home, etc), & not a single eyeshadow crease in sight! Seriously, looks like I just put on my eyeshadow. MAC lasts me 10 hours max. I'm definitely buying backups of this!
I know I am in the minority but I was disappointed by this product. I found it did pretty much nothing for making my shadow last. I usually use UDPP or ELF Mineral primers. I love both of those. I also like NARS and Bare Escentuals primers though they aren't as long lasting on me as UD and ELF. Lorac also is great for making shadow last but makes shadows hard to blend.
The WnW primer just did nothing. It went on smoothly similar to TSFI (which also does nothing for me). It didn't feel or act like glue as other reviewers have described. Shadows blended easily and looked good. However, my shadows faded significantly after about 4 or so hours. I get all day wear with my usual primers. I actually think the shadows may have lasted longer on their own than with this primer. The colors also became slightly muddy looking as they faded.
If I find the receipt, I will return this. It's not even worth the $5 to play around with it.
Ok are people paying Urban Decay more money for something that they can get $4. This stuff is really good and does exactly what UDPP does. If you haven't tried this then you really need to asap.