It stays on all day and doesn't smear unlike other waterproof mascaras. I won't pay a lot of money on high-end makeup brands when drugstore brands are just as good and contain a lot of the same ingredients.
When I first got this product, I wasn't super excited about it (I hate silicone brushes because I think they make my lashes clumpy). But when I first used it, there was no clumping. So I began to love it. I've had it for a while now (almost a year, longer than most people keep mascara but makeup costs money so I rarely throw it out) and it applies pretty much as well as my first use.
I like this mascara because it just darkens and slightly curls my lashes. I like a more natural looking mascara. Maybe some of the mixed reviews are because people prefer a more dramatic effect?
Respectfully disagreeing with review below--I'm pretty sure that everyone that reads and posts on MUA knows how to apply mascara. We all just want different things from it. Speaking only for me, I don't want to spend a lot of time fussing with it on a daily basis. I want a mascara that goes on evenly and nicely straight out of the tube and comes off cleanly at night. I'm looking for an effect I'd describe as lushly natural with one (carefully done) coat. By those standards, this falls a little short. It's gloppy--sometimes hidden glops you find after application, which creates a big mess, sometimes big glops visible on the brush, which requires removal with a spoolie or brush (tissue irritates my contacts). So, fussing. And it is an absolute bear to remove. I do think once it is on it looks very good, and it wears well, maybe even too well (see above.) There are just so many choices out there that I don't feel the need to settle. Since I do replace it so often (6 months tops) and so many I've liked get discontinued, I'm always searching for a high (YSL faux?) and a low (CG clump-crusher?) fall-back.
I'm pretty sure many of the reviewers here just don't know what they're doing. I have used every mascara, drugstore to department store and every store in between, and this is my favorite mascara. If you know what you're doing, you'll get amazing length and volume that lasts all day. 1 coat is long and natural, 2 or 3 looks like you're wearing falsies. Now, if you have thin, stubby eyelashes, I don't know. This is mascara, not a miracle. I have naturally long eyelashes of average thickness and this mascara makes my lashes look incredible. I get asked constantly if I had extensions added when I wear this mascara. Highly rated and I will definitely buy again.
I wouldn't call this a volumizing product. That's why I didn't give it such a good rating. I have Benefit's They're Real mascara and I would say its a good dupe for it without the flaking. It even has a the same shape brush. It lengthens and separates my lashes but does not give me the volume I was hoping the name "3D" suggests, but it does keep a good curl.
I wonder if Revlon changed the formula on this product since some of these reviews were written, because my experience with this product seems to be so different than some of the other reviewers. I have always been a lash junkie, starting in high school with experimenting with every mascara I could, then switching to falsies and extensions in my 20's, and now going back to mascara after the damage of the extensions. Because my lashes were subjected to such torture for so many years, they are only recently really starting to grow back. They have a little bit of length, no volume, no color (I'm blonde), and bare spots. They are definitely a challenge to make beautiful, and I'm daily tempted to go back to extensions. I've tried about 5 different mascaras this month alone, and so far, this one comes out on top. (I liked Maybelline the Rocket Express Volume better for volume, but the clean-up was really bad. I have a review on it, if you're interested.) I purchased this in blackest black, non-waterproof. I first wore it on very clean lashes on Christmas day and it was amazing. My lashes were given awesome definition, length, and with 2-3 coats, really good volume. They "almost" looked fake, which is the look I want & love. The fomula is pretty wet, which I like, and I think plenty black enough. The brush is the newer style plastic bristle, but not the annoying kind where the barrel of the brush is too big and clumsy to really accomplish anything with it. It does a good job of grabbing each lash and distributing a good amount of product. I was really, really impressed. My complaints, however, again include difficulty in removing. My washcloth/warm water/bit o' soap routine which will often take the majority of my mascara off, did nothing for me with this product. A little stunned, I used a cotton round soaked in my Sonia Kashuk make-up remover to sweep over my lashes to remove, thinking that should more than do it. I was really shocked that even that didn't do it! My lashes very clearly still had product in them. Not wanting to lose any lashes (I don't have extras to spare), I gave them one more sweep with the make-up remover and then let it be. The second application of this product didn't yield quite as inpressive results as the first use, and I think that's due to the fact my lashes still had some of the previous application still stuck in them. My other complaint would be that I prefer cruelty-free products, and I'm pretty sure Revlon doesn't qualify. But in a pinch, when I don't have the time or money to order online, this mascara will do nicely.
I would buy this again, this mascara was great for my stubby eyelashes.
This is by far the best mascara I've ever tried and I've used multiple clinique, lancome, maybelline and l'oreal. Here in Australia its usually $23.95 but at the moment its $16.76 at target or 'tarjey' as Gok Wan says. My lashes are ridiculously short and moderately thick and this mascara is really good at lengthening and separating as well as holding a curl. I was also very impressed by how water resistant it is. I've been using this mascara almost every day for about 6 months and its only starting to get dry and flakey but I think I'll just add some paw paw ointment to it and continue use.
UPDATE (3/4/14) : This mascara lasted about 3 months before it became very flakey, so overall considering the price and amount you get, it isn't worth the money as you don't get to use much of the product. I will wash and keep the good wand's though.
Revlon photoready 3D Volume 001 blackest black &003 blackened brown
I think this is a well thought out formula and brush, so warning my review might seem quite detailed!
I recommended this mascara for people who want volume that is very quick to build without clumping, who want the option to have brown mascara (sometimes hard to find), and who want to capture the inner and outer corners of the lashes.
1. Blackest black is as black as any other mascara claiming to be the darkest. Blackened brown is a dark brown that is neither warm nor cool and would look more natural if it was a bit warmer and lighter in colour, but it's still a really good, less dramatic mascara for day time against my ghostly pale skin.
2. The brush will please a lot of people I'm sure, as it is not too thin (so that people with long lashes won't spend forever building volume) and not too fat (so that heavy lids won't easily get mascara all over them.
3. No variations of spike distribution around the length of the brush means you don't have to use it in a specific way for good results.
4. The brush tapers off to a slightly smaller, rounded end with slightly longer spikes splayed out from it, which really helps to access outer and inner corner lashes. This also makes coating bottom lashes easy.
5. The formula is not wet/ watery yet not dry/ tough to spread, either! Perfect balance allows layers of mascara to grip to each other well so great volume is achieved with only 2 layers (dried in between layers). Simple zig zag motion prevents any blobbing on the ends of the lashes, so as long as you stick to the 2 voluminous layers, no comb is needed.
6. If you close your eyes and pull the wand up through the ends of the lashes you can get some mega length!
7. This mascara is reasonably priced considering you get a few grams more than most drugstore mascaras.
8. No flakes, no smudges!
1. No waterproof version available in a UK store (dec/2013).
2. Brush end always needs a dab on the back of a hand or tissue as it has a lot of excess on it, but this is common with most mascaras.
3. More than 2 thick layers can begin to look spidery, even with a comb, which is not flattering on my straight lashes.
4. Sometimes but not always, lumps of product will sit in the brush so a check for these and a scrape on the rim of the tube is recommended to prevent lashes sticking together.
Overall, this mascara does everything it promises too. I love it and hope everyone buys it so It will never be discontinued haha :). I will update if I find the tube dries out quickly.
Nice Mascara, don't get all those negative comments over here...