This is my hg of all lipliners.... that I always go to.. it reminds me of mac spice just a lot cheaper and it has better consistency. A fantastic neutral lipliner that you can wear under almost anything.
Ladies, if you like MAC Spice liner, this is a great steal replacement. Very similar color without the expensive price. Lasts long (you get a very long pencil for $0.99) and wears well. This is a total staple in my makeup bag!
I refuse to pay a lot of $ for something I don't use often -- this is a perfect brown/pink shade that works well with a lot of lipsticks & glosess I own. Definetly a staple in my collection. And the price...a steal.
I keep 712 and 666 at all times! This is a perfect nude liner for me. Some liners by other brands may be able to match it (or beat it very slightly - like Lancome, Px) in quality, but none of those have been able to beat the price!
I actually prefer this Willow lipliner over the famous #666 lipliner. While #666 was too dark, pink, and shimmery on me, the #712 is more of a real pink-brown neutral on the lip and closer to MAC Spice. The color is great and it is probably something I'd pick up again if I ever ran into Wet n' Wild again at a drugstore (especially with it only being $1 or so), but it is really too drying and hard to spread for me to use on a regular basis. The pencil is rather too long (doesn't fit in any makeup bag and is a bit unwieldy when applying), but it does seem silly to be complaining about receiving too much product. I suggest everyone get and try the #666 and #712 because you are bound to like one of them.
I use this liner under all of my neutral colors and I think it looks great. No orangy color tone to it as far as I can tell. I've not had any problems with it crumbling. I have very dry lips, though, and as with all of my lipliners, I always put lip balm on first. This liner goes on very smoothly. I think that this is a tremendous value in a lipliner. The size of it will allow it to last me forever.
I bought this instead of 666 when I finished 666. I like 666 alot more. I find the lipliner an ugly orangy brown. If I blend it it's workable but it's definitely not 666 without shimmer, 666 is a much better shade. I won't repurchase this one i don't think.
On me (red hair and blue eyes), this is a lovely auburn color. It gives me a matte, sophisticated lip that goes great with my coloring. It glides on smoothly (I always wear an SPF lip balm) and it lasts a good while. I haven't had any problems with sharpening or crumbling. I also haven't had any problems with the "bad batch" situation. Every Wet 'n' Wild liner I've purchased (5) has had a good consistency. I would repurchase, but I doubt I'll need to because I don't use it too often (since I usually stick with lighter colors).
I was hoping to like this product and even bought a second pencil in hope that I just got one from a bad batch, but I found the color to be a an ugly, orangy brown. I still like W & W, but this color was awful for me. A+ for the price though. I'm hoping to find one that flatters me.
another $.23 clearance at Target.....pretty natural lip color...great mixed with MAC Vista....va va voom!!