I really like this product. It give a great base for powder and cream shadows and also keeps my eyeliner in place. It dries quickly and doesn't cake or crease. I usually just swipe the wand across my lids and then blot it with my fingertip.

You can't beat e.l.f. prices on the essential and the studio lines. Great prices mean you can try lots of stuff! A big draw for me is that e.l.f. is a cruelty-free company: no animal testing, no animal (or animal derived) ingredients.

I picked this up for 1$ from target. Ive never used the too faced one or the UD one but I really enjoy this product. Will be purchasing several more for backups and as gifts. Helps my eye makeup blend out alot better.

Love it! I mean its $1.00 buck. Great thin consistency, and although it isnt as hardcore as say Palladio lid primer, its pretty good and I prefer it because its transparent and doesnt cacke up.

I really like this primer a lot, I find myself reaching for this just as much as my UDPP. It really holds the shadows in place with no creasing whatsoever, for only $1.00 there is no way you can go wrong with this one! I'm just so happy that ELF is finally carried at Target now.

I really like this primer. It goes on smoothly and dries quickly. I haven't noticed any creasing since I started using this. The only thing I dislike about this product is the packaging. I find that I have to dip the wand in the tube for a few times just for a single application. It also makes it impossible to get all the product out.

I absolutely love this primer. For the price, it definitely serves its purpose. Of course, I've never used the highly raved UDPP - but the differences in price does not justify how much better it can be. :/

I used this almost everyday (and have several backups). I have oily/combination skin and my eyemake is very proned to creasing but using the E.L.F. primer really helps keep the color vibrant - even 8 hours later with minimum retouching. :) Will definitely repurchase.

This is the only eye shadow primer i've ever tried and for the price it's pretty good. It does a really good job of smoothing my eye lid and my eye shadow stands out more but still creases. For a dollar it's worth a try!

This won't give you the exact results as the higher-end primers, but I'm rating it 5 stars because for $1, what you get is pretty amazing. I've swatched my shadows over UDPP and ELF's primer, and both of them do an excellent job making the colors pop, UDPP doing slightly better. They both help the shadows stay on all day, again with UDPP performing slightly more impressively. However, I don't feel that this slight difference in performance justifies the enormous price difference. I'll still use the Primer Potion for special occasions, but really, I see no reason why I shouldn't use this far less expensive option in my every day makeup.

This is a case of "you get what you pay for". I bought this because I had heard from some people on Facebook and Youtube that it was good. Plus, these are relatively cheap in my country when you can find them (8 NZD). Anyway, as soon as I opened it I could tell I wouldn't like it. Product was gunky and thick. Did not dry well and did nothing to help my eyeshadows stay on. Would rather use something else.

I've never tried Urban Decay's Primer Potion or Two Faced Shadow Insurance and most lilkely won't purchase because this is the eye shadow primer I will be repurchasing over and over and over again. It's only $1 and works great!!! I ran out of my MAC paint pot in Soft Ochre so I decided to try this. Again it's a dollar why not??! After my first use I was amazed. My eye shadow lasted a whole night of dancing and sweating. It also can stand up to a full 8 hour work day. Awesome primer for the price!!!