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Liquid - Rimmel - Lasting Finish 25 Hour Liquid Foundation

rated 3.8(648 reviews)

  • Average Rating: 3.8
  • 72% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 3 of 5 top reviewer on 3/21/2012 9:05:00 PM More reviews by AntiqueGlitter

Age: 19-24 Skin: Normal, Medium, Warm Hair: Brown, Straight, Medium Eyes: Black

UPDATE 3/22/2012:
I found out that when this foundation dries, it doesn't dry completely. So it'll definitely stay put throughout the 25 hours that it claims to--as long as you don't touch your face. This foundation seems to be like one of those cream foundations that can never dry and immediately wipe off if you slide your finger over your face.

I bought this foundation immediately after reading all these reviews saying that it's a full coverage foundation. Because, let's face it: There basically aren't any drugstore foundations that offer full coverage other than the Revlon Colorstay Foundation. (Actually, Colorstay is more like medium coverage for me.)
I'm quite disappointed with Lasting Finish.
My biggest complaint is the appearance of the shades in the tube. ALL of the shades look like they range from medium to medium-dark--which is VERY misleading, because the shade names that I saw were names like Ivory, Porcelain, and Beige, which are obviously fair shades. So I went through a lot of trouble trying to find the right shade, especially under that dreadful Rite Aid lighting.
At first I tried to find my shade by reading the shade names, but that was no use. So then I decided to find my shade by looking at the color in the tube. I chose True Ivory, which looked a lot like my skin shade (I'm NC30-35, for reference) in the tube. What a mistake! Even though it still looked like a promising shade when I squeezed it out, True Ivory actually turned out to be a light cool-toned shade, which was way too light and too pinkish for me. I believe this shade would be better for NW20 people.
What also made me disappointed was the coverage. Even though I got the wrong shade (probably like 3 shades too light), I still looked forward to seeing the coverage it provided. It didn't really do a whole lot to cover up my moderate acne and dark acne marks. It didn't cover up my pores either, but that's not really a shocker considering nothing does. I would say that this foundation covers a little less than the Revlon Colorstay does (about medium coverage, I'd say).
But, this foundation is much easier to apply and blend than the Colorstay, and the packaging, which is just a simple squeeze tube, is very convenient.
The texture is liquidy, but ever-so-slightly creamy.
The finish is another downer. It dried down to a matte, unnatural finish that made it VERY obvious that there was makeup there. I didn't expect an invisible-makeup look, but this foundation just looks...somewhat cakey (not as cakey as powder foundtion though).
I suppose I'll just have to keep using Revlon Colorstay until I find another so-called full coverage drugstore foundation. *sigh*
Would I repurchase? No.

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rated 3 of 5 on 3/18/2012 6:46:00 PM More reviews by Tati86

Age: 25-29 Skin: Combination, Tan, Not Sure Hair: Brunette, Other, Other Eyes: Brown

Goes on smoothly
Isn't too fast drying
Doesn't go streaky or patchy
Colour selection is poor, no options for dark or black skins
Definitely not 25 hour or even 10 hour but with an oily t zone you can get a good 3 hours without powdering the nose.
Photographs much paler than it is so not something to wear if you know you are taking photos and you like to look tanned in them (I'm talking when using a flash)
Packaging in the UK looks cheap

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rated 5 of 5 on 3/14/2012 3:25:00 PM More reviews by fleetgoddess21

Age: 19-24 Skin: Normal, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Blue

I've been using MAC Face and Body foundation for the last year and it is my absolute holy grail, everyday foundation. But I needed something with a little bit more coverage for those times when i was a little more broken out to help cover it. The price was about $7 at Fred Meyer, and it has a very nice natural finish. It's not super matte, which is good because i hate matte powdery finishes, but its not as dewy as my MAC F&B. I'm about a NC20 in the winter time and a NC40 in the summer as my heritage allows my skin to tan very easily. I bought this for my winter skin and I grabbed 103 true ivory.It's a great match to my skin and I'm really pleased with how it doesn't feel super heavy on my skin like Revlon Colorstay did and gives the same coverage. I'd totally buy this again.

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rated 5 of 5 on 3/11/2012 12:45:00 PM More reviews by Lisah4907

Age: 19-24 Skin: Acne-prone, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Blue

I LOVE this foundation!!! I am in the shade 103 True Ivory and it just blends into my skin perfectly using my Sigma F84 Kabuki brush. It lasts ALL DAY whilst i'm at work without making my skin look super oily and greasy (I do use a powder over top to set it). It cost me something like £7.00 as well which is amazing! I will definately be repurchasing this foundation as soon as I run out. The only thing I will say is that there are only 6 shades of this foundation so it will be hard for a lot of people to get a colour to correctly match their skin tone.

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rated 1 of 5 on 3/11/2012 5:31:00 AM More reviews by Unscripted1

Age: 19-24 Skin: Acne-prone, Fair, Warm Hair: Black, Wavy, Medium Eyes: Brown

I found this foundation on clearance, and had seen many reviews about this product here on makeupAlley... Wow to my surprise it made my face look very dry and ashy and I do not have dry skin! It was also found it to be difficult for me too apply drys to fast!.. Well hope whom ever buys this foundation has a better experience than I did.

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rated 4 of 5 on 3/11/2012 12:38:00 AM More reviews by DBusta

Age: 18 & Under Skin: Acne-prone, Fair-Medium, Warm Hair: Brown, Wavy, Coarse Eyes: Brown

I bought this foundation not really expecting too much.. But I am impressed! The lightest shade (100 Ivory) matches my skin tone almost perfectly. This is the best drugstore foundation I have tried!

-Doesn't cause breakouts
-Medium coverage
-Applies smoothly
-Lasts all day
-Lightweight feel
-Cheap! (I got it for $6 @ Target)

-Llimited color selection

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rated 4 of 5 on 3/10/2012 4:38:00 PM More reviews by anonyym

Age: 19-24 Skin: Very Oily, Fair, Warm Hair: Blond, Straight, Fine Eyes: Blue

It's the best supermarket foundation I've tried. It covers nice, it stays on (better than other foundations) when I sweat, but it dosent helps on my oily skin at all.

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rated 5 of 5 on 3/10/2012 11:55:00 AM More reviews by mayra2123

Age: 25-29 Skin: Normal, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

Well first I'm going to say that I haven't use any liquid foundation for years, I've always used bare minerals foundation (and I love it) but lately my skin started getting oily, so I wanted something more matte and a little more coverage. So i came across Rimmel London Lasting Finish 25 hours, and I was very hesitant, but for the price I decided to try, I was scared because they didn't have a lot of shades, and I'm light skin, so I went with 100 Ivory, and wasn't sure if it was my color. The next day I use it and I was in Love all over again! It has great coverage and it doesn't make my face oily, I apply finishing powder over it and I helps it stay on. I will for sure buy it again, and I'm also a MUA and I would to start using this in my kit. :-)

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rated 5 of 5 top reviewer on 3/7/2012 3:04:00 PM More reviews by loveableqtpie212

Age: 19-24 Skin: Acne-prone, Tan, Warm Hair: Brown, Wavy, Fine Eyes: Brown

I really love this foundation, but unfortunately I can not get a good color match. I'm nc42 in mac, very yellow undertones. I purchased this fdtn in 300 sand. I love the finish, the feel, everything about this foundation. It looks like my skin but better on me. It lasts all day and doesn't get super shiny on my combination skin. Never broke me out. In person and in pictures without flash it looks fine, just a bit more neutral than my natural skintone. With flash, it comes out looking way too pink. Because of this, I'm going to stop using it. I still give it 5 lippies, b/c I don't think it's worth lowering the rating because of the color match. If you can get the right color for you, give it a try, it really is a lovely fdtn.

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rated 5 of 5 top reviewer on 3/7/2012 7:24:00 AM More reviews by ah63

Age: 30-35 Skin: Combination, Fair-Medium, Warm Hair: Brown, Straight, Medium Eyes: Brown

LOVE THIS!!! This really lasts all day without drying me out. I have very dry skin in the winter, combo in the summer. It has a natural finish that is neither too matte or dewey. The price is fantastic. I like it way better that Revlon colorstay and EL doublewear. I am about NC 27 or NC 30 depending on the season and I originally got shade 200. It looks dark in the tube but turned out to be too light for me so I went up to shade 202 which works way better. It's weird that shade 202 is only available at some stores (Walmart, wasn't even carried at Target). I have very strong yellow undertones so I wish they were yellower but they are actually not as pink as some Revlon and CG foundations. This beats out many of my high end foundations I have on hand (Dior Nude, EL DW, Lancome teinte Idole ultra). One small caveat is that the finish is a little tacky but I just brush on some powder (MUFE HD) and that takes care of it.

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