Hmm... this eyeliner was so-so for me. I love the ultra-mini packaging, the streamlined name, and I adore the promises that it fails to keep... but that's just it. Although it IS waterproof, it tends to flake horribly, is hard to apply, and is equally hard to remove. This works VERY well in a pinch, but I wouldn't choose this over my beloved L'Oreal Line Intensifique.
Before I was experiences with liquid liner, this product seemed hard to use, but now its really easy for me. You just have to get the hang of it. This liner looks great and you can make a really straight line. I use brownish-black, and its plenty dark. After a long time (especially if u close your eyes a lot) this liner will flake off, but it stays on really good for the most part. I would definently buy it again!
This eyeliner is really easy to use, even for a liquid liner novice like me. I have to close my eyes until it dries, but then it stays on like nothing else I've ever tried. Through Southern California heat and pregnancy crying fits - this eyeliner stayed on and didn't look any different than it did when I applied it 16 hours earlier.
I have tested this liner against Almay Amazing I-Liner, and they're pretty close in the "competition".(I use Brownish Black) This Maybelline Ultra Liner seems to rub off a little bit sooner than the Almay, but on the other hand, it has a brush applicator that for me makes it easier to line with. I alternate between the two. The Almay Amazing does seem to stay put just a bit longer.