November 2009: When I first wrote this review in November 2008, I compared Dior Iconic to MAC's Plushlash. At the time, I thought the results were comparable, even identical. Both lengthened, slightly thickened my lashes and held the curl all day. The only difference was that Iconic did not smudge (from 7.30am to 11.30pm) whereas Plushlash did a little (about 5 hours after application, easily wiped off with my finger). I felt that Iconicís great staying power made it very difficult to remove. It left smudges even after a thorough makeup removal routine with Shu Uemura's cleansing oil and needed further cleansing with MAC wipes. I also thought that Iconic was very expensive (about 1.5 times more than Plushlash) but I liked its thinner wand that made application to the lower and inner lashes easier. The cost and the few lashes that fell out due to the difficulty in removal made me give Iconic 4/5 but I thought I would buy it again.
It has been one year now and Iím almost finishing up my 5th tube of Dior Iconic. Fortunately, Iíve discovered that a mascara base/primer like Shu Uemuraís Lash Repair or MACís Prep and Prime Lash makes removal very easy so losing lashes is no longer an issue. Iíve also realised that my earlier comparison of Plushlash and Iconic might not have been very accurate since it was a drying-out Plushlash against a brand new tube of Iconic. So I recently opened a tube of Plushlash and Iíve been comparing it to my four-month old Iconic. I found that Plushlash, when fresh, has a thicker formulation than Iconic does causing Iconic to surpass it in lifting the lashes, opening them up and holding a curl. While Plushlash is better at creating volume and defining, Dior Iconic lengthens and curls. As I prefer lengthening and curling mascaras, I turn to Iconic more often but I use Plushlash when I want my lashes to stand out against dark eyeshadows. Iconic can achieve that too, but Plushlash is blacker (and I need to justify using two tubes of mascara at the same time). If you aren't picky like I wasn't when I first started out with Iconic, Plushlash is just as good a mascara, but now that I've tried Iconic and mastered it, no other mascara seems to satisfy me. Iíve found myself comparing it to every other mascara. For instance, I purchased MACís Dazzlelash after my second tube of Iconic. It was such a pathetic excuse of a mascara in comparison to Iconic that I used it only on 8 occasions before going back to Iconic. My almost-full Dazzlelash is now a Back to Mac emptie. Iconic has such a hold over me that I'm reluctant to buy mascaras from other brands, or even open those I already own because I'm wary of repeating the Dazzlelash episode. Dior Iconic isnít my holy grail mascara, itís not that sacred, but I think it is the closest to my definition of a perfect mascara that I can find. Iíve abandoned it before only to come crawling back so I think Iíll stick to it, in spite of the price.
This mascara does hold a strong curl and the formula applies on slick and smooth... but I keep applying it and it does not get any thicker and it gives me very pointy and hard looking lashes like sea urchin arms jutting out of the rims of my eyes. On top of that, it's so difficult to remove! I have very fine lashes and I subject them to such rough treatment when removing this mascara.
I have naturally long and thick eyelash, the only drawback is that my straight long lashes point towards the group (gravity!). This one helps to enlong and curl, but it won't thicken the eyelash. My eyelash looks very natural after applying this. BTW I use Panasonic's electronic eyelash curler, which melts the mascara a bit and makes lashes even more natural-looking. But this one is definitely better than my last Estee Lauder Magnascopic. I like the silicon brush head especially.
The best mascara I've tried.
It is better than blackout, and better than the older version of Iconic mascara. This new silver one has vitamins and other sort of good stuff to justify its high price. I love the brush, it's medium, not too thin and it gets every single lash plus the hard-to-reach corners. I know it's a little expensive (27 dollars) but it's really worth trying. I would recommend it to anyone with short lashes, or straight lashes.
i bought this yesterday, love love love it! The brush is amazing! And it curls my lashes unbelievably! Its very buildable too! so far its deffinately one of my favourites! love the packaging too!
only downside is that it's hard to take off with just water! other than that, AMAZING!
would deffinately repurchase!
I really like this mascara. Great curl and volume. I was using YSL Faux Cils, but I found that it dried out very quickly and made my lashes clump together. I find this mascara much more easy to layer, and I love how it makes my lashes look!
Wish there was a maybe for buying again.Over all it held a great curl but it did not last very long. Only reason I am disappointed.Needed to recurl it numerous times in one day.
The only reason I gave this product a 4 is because I think I like the Diorshow Blackout mascara the best. I really do love this new Iconic mascara but the Blackout is dark and really plumps up the lashes. There are some pros and cons to both, but when I first received my Iconic mascara the other day, I was a little upset because the formula was a bit thin and didn't really do much to my lashes. But then I remembered that I usually give my mascaras more than one chance because they usually thicken up and work better than ever! And this is exactly what this mascara did!!!! I was so excited on the second, third, fourth day, etc. because it keeps thickening and working better and better and the length is outrageous! My lashes look fake. As for clumping, there is none! I just love Dior and their mascaras and I will continue to purchase forever!!
When I first saw the mascara brush I thought that it would give my lashes that nasty clumb effect, but it didn't!! It doesn't give your lashes a WOW effect but for every day use I just love it!! It looks like I have more lashes, they are not fuller or longer, but it just seems I have more of them.
If you are looking for great volume, great lenght and curl, go for the unbeatable YSL Faux Cils!!!
Ok, so I know that people LOVE this product, but frankly I think there are MANY other mascaras out there that work better and are not as expensive. My favorite mascara is the original DiorShow. I LOVE it. The big,fat brush is amazing and for some reason this one doesn't have that brush. Frankly, I am getting quite annoyed at all these companies trying to "re invent the wheel" here with mascara brushes. Everytime I try a new mascara with some "new and amazing" mascara wand I hate it. The only thing I love about this product is that you can layer it, since I have a tendency to apply one too many coats of my mascara and that can make me eyelashes look clumpy and stuff.Oh and I still had to curl my lashes, I have yet to find a curling mascara that truely makes the need for an eyelash curler dissapear. This mascara definately works but I just think for the price the original DiorShow is still the best mascara out there.