I waited a while to review this and now I am 100% sure that it's the worst mascara I have purchased in a few years.
To start, the price is way too high for the product you receive. I paid 14.99 CDN for this at Shoppers Drug Mart.
The brush is HUGE. Way too big to cleanly apply any product. Every time I used it, I would get smudges somewhere on the inner corner of my eyes or eyelids.
I should state before I continue that I have nice lashes to begin with. They have a natural "curl" to them and are dark and a decent length. Using this made them stick straight and they just looked OK while many other mascaras have made them look amazing!
But most of all, out of all the negative aspects of this product, the worst part is the smudging! I have NEVER experienced smudging like this with anything else before. I do not have oily skin or oily eyelids and yet I almost always had raccoon eyes by mid-day when I wore this.
Overall, I am very disappointed and would definitely not recommend this to anyone.
I was tempted to try this because it was recommended by one of the blogs I read. I thought the make up forever smokey lash mascara I was using was drying out my lashes (even though it it makes them huge). This mascara was supposed to be conditioning, and I found that after taking it off my lashes did look fuller. However, after waking up to black smudges under my eyes every morning I realized it was because it wasn't being fully removed. I normally take off eye make up with eye make up remover, and clearly that didn't work so I turned to olive oil. The same thing happened, and a few days later I actually noticed that for the first time in my life I had a few lashes fall out. Also, the mascara smudges super easily during the day on to my eye lids which is super annoying.
Based on the good reviews from some youtube gurus and MUA, I decided to get this mascara in the waterproof formula. I was using the Lancome Hypnose mascara (regular, not waterproof) and alternating with voluminous. I was so positive this was going to be my fav mascara but it is the WORST! I haven't had problems with mascaras flaking on me before but by the end of the day, I had so many flakes under my eyes. I am truly disappointed and wish I saved my money.
TYPE-Waterproof n I think its Black Or Blackest Black
REASON 4 PURCHASE- my lashes r thin n tend to fall out so i thought this would help make them stronger.
PACKAGE-like the bottle. but hate the wand its way bigger then the lash blast by covergirl.(i think) but love the bristles on the wand.
PRICE-expensive for a drugstore mascara that isn't all that
APPLICATION-love that it did not irritate my eye. When I curled my lashes with the curler then applied the mascara my lashes went straight, n the product isnt thick, so then i had to recurl after it dried..uh not good. especially when im in a hurry. after i recurled i saw little flakes which didn't bug much i just brushed it off.
THROUGHOUT DA DAY-when i wear this mascara i have to check my eye makeup much more then w/any other drugstore mascara that i have worn. it SMEARS i see lotsa FLAKES...& its WATERPROOF!!
REMOVAL-it washes off very easily w/my neutrogena face wash.
BUY AGAIN???-nope..because i have tried other mascaras that r cheaper n r 3x better then this mascara.
really good mascara! i lovveee the wand, because it gives volume, but the formula also adds length. its not clumpy, and it lasts really long (never flakes!) but at the same time its easy to wash off. as for the growing powers, i think it worked for the first little while. my dad noticed my lashes, and he never notices anything like that! but i found it stopped working over time, but still a good product!
LOVE this Mascara so much that I'm writing my very first review for MakeupAlley on it!! Let me say that I have used L'oreal Voluminous religiously for about 10 years except for the few times that I have tried something else and been unhappy with the results.
I bought the Grow Luscious in blackest black only because it came with a free black shimmer eye shadow that I wanted to try. Let me say that I am so happy I gave it a go!
It Glides on smooth and layers even smoother, with no flaking or caking. I can build my lashes up or just go with one coat to keep it simple. It lasts ALL day and a couple times I went to bed without removing (big no no I know!) and to my surprise when I woke up my lashes actually looked great LOL I give this mascara a near perfect score!
Quickly becoming my new favorite cheap mascara, pushing The Collosal out of my #1 spot. I absoluley love what fat brushes do for my ultra long lashes, and the blackest black is soooooo super black. This mascara gives me a doe-eyed look that i just cant achieve with other products. I think I'm in love! <3
I'm a little confused why some people are under the impression that this mascara is supposed to speed up the growing process of your lashes. It makes no such claim. It says 96% saw instantly lusher lashes. That means the mascara "grows" your lashes, so to speak. It's not like Latisse or those growth inducing mascaras. People are taking "Grow Luscious" too literally.
Well anyway, I like it, but I don't love it. I think a little too much product comes out on the brush and I have to wipe it off before applying or it's clumpy spider leg city. So I'm wasting some of it. I doubt I will buy it again. My lashes are fairly long and medium dark. I also have somewhat big eyes. So the brush size is fine for me. I can see how it could pose as a problem for smaller eyes and/or short lashes. But different types of mascaras are on the market to suit the needs of different people.
On a side note, I think people should take into account that everyone has different needs when reviewing a product. Don't bring down the rating of a product just because you bought something that was intended for someone with different lashes, skin, hair, etc.
Example: "I found the conditioner to be too moisturizing and weighed my hair down" -- maybe because it is intended for someone that needs that weight and moisture level. Just a thought.
This is one of my favorite mascaras to date! It gives me that fluttery, wide-eyed look that I always look for in a mascara. It has a nice, dark black pigmentation (I have Blackest Black), another quality that I look for. It doesn't flake, run, or smudge. The only drawback it has for me is that ginormous brush. Why is that big? To prove that it is volumizing? I don't get it...it's just unwieldy. Also, I can't speak to it's magical lengthening cabilities...frankly I doubt it will make my lashes grow and I haven't noticed any growth in the last 2 weeks of use. But I overlook that because it's a damn good product. And though I can't give it a perfect 5 out of 5, it is about as close to perfect as I am going to get in a mascara. Though, knowing myself, I will be trying other mascaras in the future. I just can't help myself!
EDIT 3/17/11: A month later, the MA at Laura Mercier commented on how full my lashes look. Never happened to me before!